Anna Sanga-Howell
Brooklyn,NY
Summary
Driven professional with over a decade of global marketing experience, passionate about helping brands grow globally
Overview
16
16
years of professional experience
1
1
Certification
Work History
INTERNATIONAL BUSINESS DEVELOPMENT MANAGER
NEST NEW YORK
New York, NY
06.2024 - 01.2025
- Led international expansion and development of marketing campaigns into multiple markets including the UK and Australia
- Developed annual joint business plans & seasonal marketing strategies for both Cult Beauty and Sephora Australia
- Ideated and briefed multi-channel campaign together with Product Marketing for Fall 2025 new launches
- Analyzed and managed SKU forecasts for actuals and samples, making adjustments to the marketing plan as needed
FOUNDER & CONSULTANT
TIGERLILY INTERNATIONAL CONSULTING LLC
New York, NY
09.2023 - 06.2024
- Spearheaded multiple consulting projects for beauty brands in the US and in Japan
- Directed the launch for The Ordinary, entering the market in Spring 2024 for Estee Lauder Companies Japan; vetted 3 different agencies, culminating in a 3 month caravan launch event across 5 different cities
- Led marketing analysis for US based Korean e-beauty retailer SokoGlam and suggested launch of a membership plan
- Spearheaded marketing and consulting projects at NYU Stern School of Business with 3 different teams - Corporate Relations, the Luxury & Fashion MBA Program and the Berkeley Center for Entrepreneurship
MANAGER, GLOBAL MERCHANDISING, M.A.C COSMETICS
THE ESTEE LAUDER COMPANIES
New York, NY
04.2021 - 03.2023
- Stretch assignment covering for Director level position
- Led New Assortment Strategy development, cut 20% of SKUs and clean up lineup while positively impacting sales; worked collaboratively and cross-functionally with multiple teams including Product Marketing, Finance and Sales
- Drove Channel Assortment Strategy by partnering with product development with focus on Sephora and ULTA iterations
MANAGER, GLOBAL MARKET DEVELOPMENT, LAB SERIES
THE ESTEE LAUDER COMPANIES
New York, NY
06.2018 - 03.2021
- Collaborated with six regions to scale $55M brand business by +17% in one year as the global go-to-market expert
- Collaborated with Marketing and Finance to create 3-year Global Brand Strategy focused on driving Online acceleration leading to a +11% growth in Online mix of business in FY20; defined brand and business priorities
- Developed together with the China team Tmall 360 marketing programs for D11 and 618; analyzed D11 performance and spearheaded discussion to implement learnings into 618 marketing plans, resulting in total sales growth of +81% vs PY
MBA INTERN, INTERNATIONAL MARKETING
NARS COSMETICS
New York, NY
09.2017 - 04.2018
- Led initiatives to improve brand experience and translate luxury brand vision into international channels
- Analyzed business performance to identify assortment gaps across China and Korea; collaborated cross functionally to develop 6 exclusive lip shades and a suite of digital assets for e-commerce and social media
MBA INTERN, BUSINESS DEVELOPMENT
SOKOGLAM.COM
New York, NY
06.2017 - 09.2017
- Collaborated with internal and external stakeholders to drive strategy and operations of a key marketing project
- Piloted $600K Holiday Gift Sets Program; collaborated with and managed vendors to rapidly execute in under 3 months
PROJECT MANAGER, CORPORATE STRATEGY
SHISEIDO
Tokyo, Japan
01.2016 - 12.2016
- Identified and pursued growth opportunities for $800M Global Travel Retail business
- Pitched and persuaded Global Travel Retail CEO to address operational inefficiencies in team structure, resulting in hire of regional Business Development Manager
AREA MARKETING MANAGER, ASIA PACIFIC REGIONAL OPERATIONS
SHISEIDO
Tokyo, Japan
01.2015 - 12.2015
- Led P&L management and analysis of key business metrics for $40M business in Singapore and Malaysia
- Drove regional strategy implementation; collaborated with GM to drive growth and fueled revenue by +20% vs PY
ASSISTANT MARKETING MANAGER, INDIA NEW MARKET DEVELOPMENT
SHISEIDO
Tokyo, Japan
01.2012 - 12.2015
- Acted as advocate and marketing liaison of a new masstige skincare line for the Indian market
- Co-created market entry strategy into India; co-developed and gained approval of marketing plan and rolled out distribution across Brand.com as well as 165 brick & mortar stores in under 6 months
ACCOUNT MANAGER, CPG (MASS) DIVISION - WEST JAPAN
SHISEIDO
Fukuoka, Japan
01.2009 - 12.2012
- Managed portfolio of 15 wholesale and retail accounts, totaling $3.6M in sales
Education
Master of Business Administration - Strategy & Marketing
NEW YORK UNIVERSITY
05.2018
Bachelor of Arts - Comparative Culture
SOPHIA UNIVERSITY
03.2009
Skills
- Global Marketing
- Project Management
- Merchandising
- Commercial Strategy
- Go-to-market Strategy
- P&L Management
- Stakeholder Management
- Data Driven Decision Making
- Cross Functional Collaboration
- Excellent creative, written and verbal communicator
- Highly organized
- Detail-oriented
Certification
- Become a Digital Marketing Specialist, LinkedIn Learning, 2020, 26hr course
- Google Foundations of Digital Marketing and Ecommerce, Google, 2024
Languages
- Japanese, Native
- Spanish, Basic
- French, Beginner
Volunteer Experience
- Co-Chair, WELCome, the LGBTQ ERG at The Estee Lauder Companies, One of four Co-Chairs responsible for leading ERG with 200+ members. Responsible for furthering opportunities for and increasing visibility of LGBTQ+ both internally and externally, 2020-2022
- Friendly Visitor, Services and Advocacy for GLBT Elders (SAGE), Volunteers weekly, spending time with a lesbian elder 'friend at home', providing social and emotional support, 2020-2022
Hobbies and Interests
- Cooking (contestant on Netflix Easy Bake Battle, Episode 6)
- Travel
- Trying out new beauty products
- Visiting art museums
Timeline
INTERNATIONAL BUSINESS DEVELOPMENT MANAGER
NEST NEW YORK
06.2024 - 01.2025
FOUNDER & CONSULTANT
TIGERLILY INTERNATIONAL CONSULTING LLC
09.2023 - 06.2024
MANAGER, GLOBAL MERCHANDISING, M.A.C COSMETICS
THE ESTEE LAUDER COMPANIES
04.2021 - 03.2023
MANAGER, GLOBAL MARKET DEVELOPMENT, LAB SERIES
THE ESTEE LAUDER COMPANIES
06.2018 - 03.2021
MBA INTERN, INTERNATIONAL MARKETING
NARS COSMETICS
09.2017 - 04.2018
MBA INTERN, BUSINESS DEVELOPMENT
SOKOGLAM.COM
06.2017 - 09.2017
PROJECT MANAGER, CORPORATE STRATEGY
SHISEIDO
01.2016 - 12.2016
AREA MARKETING MANAGER, ASIA PACIFIC REGIONAL OPERATIONS
SHISEIDO
01.2015 - 12.2015
ASSISTANT MARKETING MANAGER, INDIA NEW MARKET DEVELOPMENT
SHISEIDO
01.2012 - 12.2015
ACCOUNT MANAGER, CPG (MASS) DIVISION - WEST JAPAN
SHISEIDO
01.2009 - 12.2012
Master of Business Administration - Strategy & Marketing
NEW YORK UNIVERSITY
Bachelor of Arts - Comparative Culture
SOPHIA UNIVERSITY
Similar Profiles
Lacy Hitman-MasonLacy Hitman-Mason
Director, Sales and Education- North America at NEST New YorkDirector, Sales and Education- North America at NEST New York
Hannah AndersonHannah Anderson
Art Director at NEST New YorkArt Director at NEST New York
Alexandra KimmelAlexandra Kimmel
Director, Operations & Logistics at NEST New YorkDirector, Operations & Logistics at NEST New York
Lilly BayLilly Bay
Custodial Assistant at John Jay CollegeCustodial Assistant at John Jay College
Sasha PierreSasha Pierre
Secuirty at Allied Universal Security ServicesSecuirty at Allied Universal Security Services