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Rose C. DeLuna
Industry Professional
Aurora,IL
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 25 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Astute communicator committed to driving selling efforts by thoroughly training personnel. Well-versed in inventory control, sales management and loss prevention.
A proven track record of developing and executing innovative design/merchandising strategies that drive brand awareness, create customer interest, and positively impact sales results.
Exceptional business acumen, team leadership and sales management savvy with a passion for leading creative development initiatives for new and existing locations.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Director of Sales and Marketing
DTK Stone Works
Wheeling, IL
08.2021 - 01.2022
- Developed and implemented SEO techniques to maximize internet traffic and presence.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Implemented sales and marketing program to support company objectives, resulting in an increase in new business.
- Managed sales promotions and marketing strategies on major social media sites.
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Luxury Showroom Design Consultant/Manager
The Shade Store
Oak Brook, IL
02.2018 - 07.2021
- Provided Design expertise to Interior Designers, various members of the trade and clients in the showroom, via video chat and in home visits.
- Increased profits by 35% through effective client engagement.
- Lead the creative process for custom window treatments by determining client’s needs and wants to fit their lifestyle and budget.
- Delivered an elevated customer experience to generate a loyal clientele.
- Managed the day to day operations of the Showroom compiling extensive quotes, processed orders, handle scheduling and customer service issues with excellent attention to detail.
- Evaluated existing operations and current market trends to identify necessary improvements and capitalize on changes.
Visual Merchandising Manager/Interior Designer/Project Leader
IKEA Schaumburg
Schaumburg, IL
01.2011 - 01.2016
- Lead a team of 7-8 visual merchandisers, 4 interior designers, 2 graphic designers, 2 carpenters and 15+ sales co-workers.
- Successful recruitment and hiring of 4 new visual merchandisers, 2 interior designers, and 3 sales co-workers.
- Successful development of 5 visual merchandising co-workers into new positions, 4-managerial and 1-lateral move into a graphics.
- Significant increases in the visual merchandising Voice score; 150 points from the previous year and obtained a leadership score of 90%.
- Increased sales results by 30% to exceed sales goals by implementing new visual strategies; collaborating with sales on multiple remodel projects and constantly adapting to our market and ever-changing customer needs
- Created and executed a structured, organized and timely work environment that encouraged teamwork and a results-driven mentality which kept our customer in focus while growing the business
- Implemented new medias that reflected our current market and retail trends
- While other stores lost 15-20% of sales during their Market Hall Remodels, we were able to maintain and grow the business during this time period and had growth in every market hall shop this past year
- Awarded “Manager of the Tertial” honor & Positive Face to Face Recognition- June/2015
District Visual Merchandising Manager / Interior Designer
Ethan Allen
Naperville, IL
01.2006 - 01.2009
- Maintained creative oversight for visual merchandising strategies of multiple 20,000 square foot Design Centers with over $1MM in merchandising products while interchanging over 3000 pieces.
- Integral in leading high-energy design initiatives to support the opening and maintenance of 6 Design Centers; interpreted floor reports to ensure accuracy for the receipt and transfer of merchandise throughout the centers.
- Collaborated with Corporate Visual Design teams to ensure cohesion and continuity, and developed effective merchandising programs to elevate customer interest and impact revenue performance through the region.
- Researched and identified consumer trends to optimize display plans while aligning business goals to brand objectives; integral in leading year over year growth through innovative and appealing displays.
- Coached, mentored and guided Designers in maximizing visual merchandising skills; communicated and reinforced the relationship between visual impact and profitability outcomes, championed corporate initiatives for visual merchandising requirements.
- Ran new product launches with global, cohesive approach focused on delivering recognizable branding and exceeding revenue targets.
Education
Bachelor Of Fine Arts - Interior Design
International Academy of Merchandising & Design
Chicago, IL 03.1996 - 01.2000
Skills
Project Management
Affiliations
American Society of Interior Designers, Illinois Chapter, ASID
National Illinois Home Builders Association, NIHBA
Illinois Restaurant Association, IRA
Software
Spreadsheets, Social Media, Moraware and ActionFlow
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Opportunities Don't happen.You create them.
Chris Grosser
Timeline
Director of Sales and Marketing
DTK Stone Works
08.2021 - 01.2022
Luxury Showroom Design Consultant/Manager
The Shade Store
02.2018 - 07.2021
Visual Merchandising Manager/Interior Designer/Project Leader
IKEA Schaumburg
01.2011 - 01.2016
District Visual Merchandising Manager / Interior Designer
Ethan Allen
01.2006 - 01.2009
Bachelor Of Fine Arts - Interior Design
International Academy of Merchandising & Design
03.1996 - 01.2000
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