Lucas Feringa
Wickenburg,Az
Summary
Seasoned Firearm Professional bringing strong history of sales growth and relationship building. Well versed in Firearms and Accessories. Over 12 years of sales and business development success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
US Territory Manager
POF-USA
02.2022 - Current
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
- Expanded territory coverage by strategically identifying and targeting high-potential accounts.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
Product Specialist
Gearfire
07.2021 - 02.2022
- Leveraged data-driven insights to inform continuous improvement of existing products and features.
- Reviewed and analyzed customer feedback, incorporating valuable suggestions into future product iterations.
- Continually expanded knowledge of all firearm product lines.
- Researched product's technical specifications and accurately communicated information.
Senior Account Executive
Davidsons Inc
06.2020 - 07.2021
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Developed new business opportunities for company growth through effective networking and client presentations.
- Collaborated with cross-functional teams to ensure timely delivery of products and services, resulting in high customer satisfaction.
- Implemented sales strategies that consistently exceeded revenue targets.
- Resolved escalated customer issues professionally, maintaining client trust while protecting company interests.
Firearms Manager
Glendale Pawn And Jewelry
08.2018 - 02.2020
- Enhanced customer satisfaction by providing knowledgeable guidance on firearms selection and usage.
- Implemented safety protocols for staff and customers, maintaining a secure environment for all firearm transactions.
- Conducted comprehensive staff training on firearms handling, safety, and legal regulations to ensure compliance.
- Assisted customers in completing necessary background checks and paperwork for firearm purchases efficiently.
- Evaluated employee performance regularly, offering constructive feedback for continuous improvement in customer service skills.
Dealer Program Coordinator
Dillon Precision Products
09.2012 - 12.2019
- Strengthened relationships with vendors to ensure timely deliveries and maintain a diverse product selection.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Developed new business opportunities for company growth through effective networking and client presentations.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Led product demonstrations at trade shows and conferences, showcasing company offerings and attracting potential clients.
- Actively participated in industry events as a representative of the company, expanding professional network connections for potential leads generation.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
Retail Associate
Randall’s Firearms and Accessories
04.2010 - 06.2019
- Enhanced customer satisfaction by providing personalized assistance and product recommendations.
- Increased sales revenue by offering targeted promotions and upselling related items.
- Managed inventory effectively, ensuring proper stock levels and timely replenishment of merchandise.
- Streamlined store operations by organizing merchandise displays for optimal visibility and accessibility.
- Provided excellent customer service, addressing inquiries and resolving issues swiftly.
Customer Service Representative
Dillon Precision Products
09.2012 - 12.2019
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Streamlined call center processes for improved efficiency and reduced wait times.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Assisted customers in navigating company website and placing online orders, improving overall user experience.
- Collaborated with team members to develop best practices for consistent customer service delivery.
Amazon Marketplace Manager
Dillon Precision Products
09.2012 - 12.2019
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Sponsorship Coordinator
Dillon Precision Products
09.2012 - 12.2019
- Enhanced brand visibility by securing high-profile sponsorships for various events and campaigns.
- Streamlined sponsorship processes for efficient management and improved communication with potential sponsors.
- Negotiated favorable terms with sponsors, resulting in mutually beneficial agreements and long-term partnerships.
Education
Associate of Arts Degree, General Studies -
Glendale Community College
Glendale, AZ12.2015
Graduated -
Ironwood High School
05.2009
Skills
- Brand Promotion
- Relationship Building
- Product Demonstrations
- Territory Management
- Sales Training
- Industry Networking
References
- Rafael Dominguez, POF-USA, (623) 224-1830
- Harlan Horita, Rocky Mountain Rubicon, (602) 799-0056
- Jason Stieber, Dillon Precision, (480) 980-4912
Certification
POF-USA Certified Armorer
RSO Certified
Timeline
US Territory Manager
POF-USA
02.2022 - Current
Product Specialist
Gearfire
07.2021 - 02.2022
Senior Account Executive
Davidsons Inc
06.2020 - 07.2021
Firearms Manager
Glendale Pawn And Jewelry
08.2018 - 02.2020
Dealer Program Coordinator
Dillon Precision Products
09.2012 - 12.2019
Customer Service Representative
Dillon Precision Products
09.2012 - 12.2019
Amazon Marketplace Manager
Dillon Precision Products
09.2012 - 12.2019
Sponsorship Coordinator
Dillon Precision Products
09.2012 - 12.2019
Retail Associate
Randall’s Firearms and Accessories
04.2010 - 06.2019
Associate of Arts Degree, General Studies -
Glendale Community College
Graduated -
Ironwood High School
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