Jeanine Solari
Swedesboro,NJ
Summary
Jeanine Solari is a versatile business leader bringing 29 years of experience as accomplished business and marketing executive. Strategic problem-solver, multichannel marketing expertise, and visionary executive with success implementing plans to meet current and future needs of organizations. Key expertise in market expansion, increasing profits, and growth strategies. Specializing in multichannel, data driven business that directly intersects with digital technology for current and future success.
Overview
27
27
years of professional experience
Work History
President
Cesca Associates Inc.
Swedesboro , NJ
2006.02 - Current
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits and margin growth.
- Strategic and proven performance, sales and development for clients within largest global electronic retailers.
- Developed and managed over $150 million worth of annual business within direct sales, eCommerce business models, and social strategies.
- Managed multiple company budgets by designing financial plans to track and grow profits.
- Coached, led and improved team cohesion and effectiveness for improved performance and company sales goals.
- Led operational team in creation, roll out and management of new product lines and brands.
- Attended trade shows worldwide in search of new business ventures and collaboration.
- Fluid leadership across all departments, developing brand objectives and defined strategies for measurable growth.
- Actively attend meetings, promoting company brand and building rapport with prospects and partners.
- Manage and oversee supply chain functions in areas of product development, marketing, distribution and customer experience.
- Created annual budgets with client's senior management teams.
- Shaped, identified and developed approaches for trends in customer marketplaces and industries.
- Analyze complex scenarios and use critical thinking and creative problem-solving to turn challenges into profitable and opportunities.
- Attracted and manage top performing companies and organizations generating $60 million in annual revenue for clients.
- Coordinated and implemented effective training for over 100 professionals to improve branding, marketing and sales processes.
- Multi-Channel sales, financial and marketing expertise.
- Assisted with development and implementation of new products increasing sales across all platforms for double digit growth across all brands and clients.
- Led trainings, best practices, research and analytics.
- Led international considerations for clients and brands.
- Develop marketing content, sales scripts and strategic messaging for brands and companies for product growth.
- Drove performance initiatives, facilitating an average of 20% revenue increase for majority of clients.
Divisional Merchandise Director Health & Nutrition
QVC
West Chester , PA
2003.05 - 2005.06
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Submitted reports to senior management to aid in business decision-making and planning.
- Rolled out and coordinated strategic plans, realizing sales revenue increase of $25 million across all company platforms.
- Contributed to the success of the company's highest margin growth strategies annually.
- Collaboration across multiple departments to improve customer experience and service.
- Managed growth of off air sales and customer loyalty programs.
- Directly grew and developed the health and nutritional category in an annual business of $100 million for QVC.
- Led, developed and implemented a growing, proprietary supplement brand.
- Developed a rich, diverse product assortment, sourcing new brands from around the world and executing company strategies across all multi- channel platforms.
- Established and built QVC compliance and legal standards for the health and supplement category.
- Negotiated multi-party contracts
- Set direction for sales, financials plans, productivity and inventory management.
- Developed open to buy management and margin growth strategies.
- Supervised a staff of 5 buyers, brand managers and assistant buyers.
- Maintained overall yearly business volume increase of 15%.
- Awarded the President's Award for "Pioneering Spirit"
- Semi annual product development travel to Europe.
- High profile talent management in the health and wellness businesses.
- Weekly sales presentation to senior executives and board members.
Senior Buyer Beauty and Skincare
QVC
West Chester , PA
1998.09 - 2003.05
- Developed and grew the beauty and skincare category into a $250 million business for QVC.
- Managed a staff of 3 assistant buyers.
- Managed and developed financial and brand building plans and strategies for growth quarterly and annually.
- Executed worldwide direct to consumer brand strategy including synergy of launches and maximization of market trends and categories globally, allowing for market specificity while maintaining proper brand voice.
- Leadership in product development, assortment planning, relationship management, brand development, contract negotiation and team effectiveness.
- Worked successful cross all QVC departments to maintain and growth financial plans and projections.
- Manged global brand opportunities and growth working with QVC UK and QVC Germany for international presence.
- Collaborated, developed and generated $16 million increase in eCommerce sales across skincare on eCommerce platforms.
- Developed and grew viewership and engagement with customers through QVC's multichannel network including 24 hour live television, and eCommerce platforms.
- Managed and developed financial and brand building plans and strategies for growth quarterly and annually.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Collaborated with buyers for special events and seasonal promotions to maintain adequate product stock and drive sales.
- Performed extensive vendor and supplier research to identify cost-effective options and product availability.
- Annual product development travel to Italy and UK.
- Standardized inventory quarterly reporting and analysis and instituted corrective action for close-outs and out-of-stock items to keep inventory records current.
- Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
- Developed a robust and profitable product assortment with annual growth of 22%.
- Maintained focus and organization to regularly complete tasks with precision, timeliness and flexibility to accommodate fluctuating assignments and emerging business trends.
- Employed expert inventory management and oversight skills to formulate business metrics and meet corporate goals.
- Awarded prestigious company stock options 4 years in a row.
- Featured, chosen and interviewed in national beauty publications representing QVC.
Buyer Health & Nutrition
QVC
West Chester , PA
1996.08 - 1998.01
- Developed and grew new business category for the company with annual sales in it's first year of $27 million.
- Supervised staff of 2 assistant buyers.
- Identified, sourced and research compliant products and brands for QVC's health and supplement categories.
- Managed and developed financial and brand building plans and strategies for growth quarterly and annually.
- Leadership in product development, assortment planning, relationship management, brand development, contract negotiation and team effectiveness.
- Worked successful cross all QVC departments to maintain and growth financial plans and projections.
- Collaborated, developed and generated $5 million increase in eCommerce sales across skincare on eCommerce platforms.
- Developed and grew viewership and engagement with customers through QVC's multichannel network including 24 hour live television, and eCommerce platforms.
- Developed and presented authoritative, industry leaders to customers through multichannel platforms.
- Managed and developed financial and brand building plans and strategies for growth quarterly and annually.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Managed vendor purchase order dispatch, delivery and invoicing to set contractual guidelines and maintain budgetary regulations.
- Performed extensive vendor and supplier research to identify cost-effective options and product availability.
- Represented company at national and regional trade shows.
- Annual product development travel to Italy and UK.
- Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
- Developed a credible, compliant and profitable product assortment with annual growth of 12% annually.
- Manged and directed shipping and auto ship programs generating margin growth of 17% annually.
Assistat Buyer Beauty
QVC
West Chester , PA
1993.06 - 1996.07
- Conferred with sales and purchasing to match customer preferences.
- Developed and improved account relationships.
- Worked and mentored under multiple buyers for expertise in product and inventory management for QVC multichannel platforms.
- Partnered with merchandising and vendor teams to identify opportunities in various product categories.
- Developed and collaborated with planning departments to execute on-air strategies
- Assisted in the development of division financial plans.
Education
Associate of Science - Marketing
The Art Institute of Philadelphia
Philadelphia, PA05.1992
Fashion Merchandising
Philadelphia University
Philadelphia, PA1988
Skills
- 29 years of business and marketing experience
- Deep multichannel, digital, eCommerce, vCommerce expertise
- Judgement and Decision Making
- Industry Expertise
- Leadership and People Development
- Financial Management
- Effective Communicator and Public Speaker
- Business Development
- Strategic Planning and Execution
- Analytical and Critical Thinker
- Sales Growth
- Channel Management
- Cross-Functional Collaboration
- Contract Negotiation
Timeline
President
Cesca Associates Inc.
2006.02 - Current
Divisional Merchandise Director Health & Nutrition
QVC
2003.05 - 2005.06
Senior Buyer Beauty and Skincare
QVC
1998.09 - 2003.05
Buyer Health & Nutrition
QVC
1996.08 - 1998.01
Assistat Buyer Beauty
QVC
1993.06 - 1996.07
Associate of Science - Marketing
The Art Institute of Philadelphia
Fashion Merchandising
Philadelphia University