Thong-Minh Hong (Minh) Tran

Applying best practices and decades of combined experience in fashion, photography, digital design, and print design to assist the Editor-in-Chief in achieving the magazine's creative goals. Working across all digital touchpoints is essential. Managing a team that includes an image retoucher, a layout coordinator, and a web content creator. Reviewing digital and print output using InDesign. Planning campaign objectives and metrics in collaboration with other strategic leadership members.

• Provided front-end website development using WordPress, Hubspot and other editing software.
• Adhered to SEO best practices while designing sites.
• Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
• Executed in-season pricing strategies, promotions and markdowns to reach financial targets.

• Create and edit visual assets for marketing campaigns. Develop social media campaigns. Create lookbooks based on visual branding provided by clients. Manage business success, and design for new accounts.
• Maximized system performance, enhancing end-user experience by applying iterative back end development updates.
• Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
• Improved and expanded project platforms using Figma, Adobe XD and HTML5/CSS to mock and to develop rich User Interfaces.
• Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
• Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.
• Worked closely with UX and product teams to define visual and functional requirements.
• Used wireframes, mock-ups and prototypes to establish user interface design and architecture.

Working closely with various clients to provide marketing collateral/design assets that include: logos, visual graphics, and brand and package design. Clients include Fiverr.com, San Francisco Muni Ads Commission, Crave-Creative.us, BAY Style Magazine, and Asian Week Magazine.

• Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
• Managed cohesive design quality across multiple projects, adhering to prescribed themes and functional choices.
• Collaborated with fashion based companies and tech startup personnel to create holistic UX vision and strategies.
• Used wireframes, mock-ups and prototypes to establish user interface design and architecture.
• Verified program logic using testing and debugging best practices.
• Worked with design teams, project managers and business analysts to create intuitive and easy-to-use software.
• Collaborated with teammates to deliver valuable features meeting business and customer needs.