Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

NICOLE WISNIEWSKI

Cleveland,OH

Summary

Marketing professional with extensive experience in developing strategic, data-driven campaigns and cross-functional collaboration. Proven ability to boost performance, optimizing engagement, and improving ROI through integrated marketing efforts.


Experienced in managing budgets, leading market research, and aligning strategies with business goals to drive growth. Skilled in analytics and automation tools to track KPIs and enhance performance.


A results-focused leader known for adaptability, collaboration, a strong commitment to driving team success and achieving significant results.


Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior Manager, Marketing Strategy

Ansira (formerly BrandMuscle)
07.2024 - Current
  • Conducted in-depth market research and competitor analysis, improving audience segmentation accuracy by 45%
  • Led cross-functional initiatives aligning brand messaging across product, creative, and sales departments, enhancing brand equity and boosting customer engagement by 15%
  • Established performance dashboards and metrics to monitor campaigns, leading A/B testing efforts that optimized conversion rates by 30%
  • Managed marketing budgets exceeding $500K per campaign, exceeding revenue targets by 110%
  • Directed rebranding projects for key clients, increasing retention by 25% and brand awareness
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.

Senior Manager, Marketing Strategy

BrandMuscle
09.2022 - 07.2024
  • Led marketing strategies for clients across the U.S and Canada, including AT&T, Bobcat, and Liberty Tax
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Developed omnichannel campaigns integrating digital, traditional, and experiential marketing
  • Managed $50M+ in billings, consistently surpassing industry benchmarks and optimizing KPIs
  • Collaborated on Go-To-Market strategies, generating client materials that drove revenue growth

Senior Manager, Digital Paid Media

BrandMuscle
02.2022 - 09.2022
  • Led teams implementing digital strategies across multiple platforms: Facebook, YouTube, CTV, and DOOH
  • Guided clients with a $10M media budget, providing actionable insights to enhance performance
  • Innovated media offerings through thought leadership and evolving client needs
  • Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.

Manager, Digital Paid Media

BrandMuscle
05.2021 - 02.2022
  • Developed multimedia campaigns combining traditional and digital media strategies
  • Managed partnerships with external agencies and oversaw nationwide marketing efforts for 2,500+ locations
  • Led cross-channel initiatives, streamlining large-scale launches and aligning with business objectives

Senior Manager, Performance Marketing

BrandMuscle
07.2019 - 05.2021
  • Partnered with senior leadership to develop new marketing tactics, aligning campaigns with company goals
  • Managed dealer credits, created training materials, and facilitated cross-functional collaboration

Manager, Performance Marketing

BrandMuscle
08.2017 - 07.2019
  • Supervised a team of five, achieving low turnover and strong growth
  • Launched a company-wide online payment platform and initiated the 'One BrandMuscle' campaign

Associate Manager, Performance Marketing

BrandMuscle
09.2015 - 08.2017

Local Marketing Support Representative II

BrandMuscle
02.2015 - 09.2015

Local Marketing Support Representative I

BrandMuscle
11.2013 - 02.2015

Education

Bachelor of Science - Organizational Communication, Marketing

Ohio University
Athens, OH

Skills

  • Marketing Strategy
  • Data Analytics & Reporting
  • Cross-Functional Leadership
  • Marketing Tools & Platforms (The Trade Desk, Simplifi, GroundTruth, Facebook, Google Analytics, Netsuite, Jira, Confluence, Commspoint, PlacerAI)
  • Content Strategy
  • Strategic Planning
  • Cross-functional Team Coordination
  • Troubleshooting and problem resolution
  • Team Leadership and Collaboration
  • Problem-Solving

Certification

  • Google Ads Certification: Search, Display, and Video
  • Digital Marketing Certificate: Paid Search, Social, Programmatic Display, Streaming Audio, YouTube, CTV
  • Professional Sales Certificate
  • Ralph and Luci Schey Sales Centre Graduate: Completed competitive-entry, cross-disciplinary program

Timeline

Senior Manager, Marketing Strategy

Ansira (formerly BrandMuscle)
07.2024 - Current

Senior Manager, Marketing Strategy

BrandMuscle
09.2022 - 07.2024

Senior Manager, Digital Paid Media

BrandMuscle
02.2022 - 09.2022

Manager, Digital Paid Media

BrandMuscle
05.2021 - 02.2022

Senior Manager, Performance Marketing

BrandMuscle
07.2019 - 05.2021

Manager, Performance Marketing

BrandMuscle
08.2017 - 07.2019

Associate Manager, Performance Marketing

BrandMuscle
09.2015 - 08.2017

Local Marketing Support Representative II

BrandMuscle
02.2015 - 09.2015

Local Marketing Support Representative I

BrandMuscle
11.2013 - 02.2015

Bachelor of Science - Organizational Communication, Marketing

Ohio University

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