Elizabeth Ranno

Chicago,IL

Summary

Dynamic executive recognized for transforming products via digital innovation and outstanding leadership. Proven expertise in expanding global and national markets, particularly within complex SaaS platforms tailored to education, insurance, and financial sectors. Notable achievements include driving significant revenue growth and enhancing customer engagement through strategic initiatives. Committed to leveraging technology to deliver impactful solutions in the evolving digital landscape.

Overview

years of professional experience

Work History

Vice President Product Management

RealPage

01.2022 - Current

Development and execution of the product vision, strategy, value proposition and product life cycle for $140M insurance business unit
Engaged manager of three global product teams and cross functional leader throughout 8K employee organization
Rearchitected SaaS insurance platform to stabilize overall business unit within 90 days
96% commit to hit ratio for product development and launch, the highest in the company
Negotiated and executed a contract with Jewelers Mutual to offer stand-alone insurance to the renters market, resulting in a 25% increase in penetration rate
Established A/B testing model resulting in $15MM incremental revenue in 9 months
10% EBITDA YOY growth for 2023 and 2024, beating annual budgets

Vice President, Product

LEAP Innovations

01.2020 - 01.2021

Redesigned business model to generate a sustainable revenue stream to reduce dependence on philanthropic funding within 24 months
Drove transformative change by leading SaaS development from ideation through product delivery, creating an innovative online blended experience
Collaborated and lead a cross-functional team that created and launched a technology-enabled content suite that was successfully launched within first four months of employment
Successfully completed a Request for Qualifications (RFQ) to become a contract vendor for Chicago Public Schools (CPS), the third largest school district in the country

Vice President of Product Management

ISACA

01.2018 - 01.2019

Created ISACA's first centralized Product team encompassing entire product life cycle management including product strategy, pricing, development, EdTech, P&L management, certifications, membership, content creation / governance and GTM strategies
Performed ongoing competitive assessments to ensure viability of products and services
Developed global localization strategy to provide a regionalized customer experience
Created and implemented a Product Steering Committee to aggregate, evaluate and approve significant projects to reduce costs by 20% and increase speed to market by 50%
Launched new COBIT19 framework, an industry guideline for IT governance and optimization
Created Product testing methodology resulting in over $5M of incremental revenue

Vice President of Product and Planning

American Health Information Management Association (AHIMA)

01.2016 - 01.2018

Developed and drove the overall SaaS product and content vision for B2B and B2C portfolios
Managed three product teams including, LMS, print and in-person customer experiences
Transformed legacy operations by conceiving and instituting a framework that established effective go to market (GTM) plans
Created and executed a roadmap for product lines from conceptual design, through development and practical delivery of customer and member-centric products and experiences
Redesigned AHIMA online Career Map at a 75% savings from original budgeted plan
Successfully renegotiated $800K contract by 50% to align with vendor deliverables of Learning Management System within 30 days of employment

Chief Product Officer/SVP/VP

Professional Education Institute

06.2005 - 04.2016

Transformed business to an online platform, successfully expanding into B2B global markets
Accountable for all facets of product management including, SaaS products, pricing, IT, engineering, sales, partner relations, contract negotiation, UI/UX and client services
Orchestrated and implemented Myers-Briggs Type Indicator to product offerings resulting in 75% lift in profit margin
Spearheaded internal app development of both Android and iOS platforms that generated over $5 million in annualized revenue its first year in the market
Successfully negotiated multi-million-dollar partnership agreement with Entrepreneur magazine, creating the first Entrepreneur coaching program
Administered all brand partner relationships onboarding NBC Universal and Morningstar, building an incremental $7 million in annualized revenue
Created and launched $15 million subscription-based SaaS learning program
Redesigned core program to resonate with target audience, successfully increasing cash collected by 25% and customer satisfaction by 48%

Education

Bachelor of Business Administration - Marketing Management, Advertising

Northwood University

Midland, MI

Skills

Digital Business Transformation
Technology and Product Team Leadership
D2C, B2C, B2B, B2B2C Experience
Global Market Expansion
Cross-Departmental Collaboration

FinTech and Edtech Expertise
Agile Methodology Implementation
Full Product Life-Cycle Management
Financial Performance Oversight
Skilled in Leading Diverse Teams

Timeline