Rachael Summers
Community Relations & Marketing Coordinator
Leesburg,VA
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Detail-oriented and customer-focused professional with extensive experience in hospitality, marketing, and community relations. Adept at creating exceptional guest experiences, particularly in food and beverage service, with a refined knowledge of wine gained from working with a certified sommelier at a prestigious country club. Experienced in content creation, relationship building, and project management with a proven ability to engage diverse audiences and provide outstanding service.
Overview
5
5
years of professional experience
Work History
Community Relations and Marketing Coordinator
Public Interest Registry
04.2024 - Current
- Develop and manage marketing communications for diverse channels, including newsletters, web articles, and events
- Coordinate and execute strategic marketing campaigns, tracking performance metrics and providing recommendations for improvement
- Build and foster strong relationships with community stakeholders, creating engaging content that educates and inspires audiences
- Plan and manage events, ensuring successful execution and seamless collaboration across teams
Customer Experience Representative
Creighton Farms Country Club
03.2021 - 10.2021
- Delivered exceptional service at an exclusive, award-winning country club known for its commitment to luxury and fine dining.
- Worked closely with the club’s certified sommelier to develop a deep understanding of wine varietals, regions, and food and wine pairings, enhancing the guest experience.
- Assisted members in selecting wines to complement their meals, offering tailored recommendations based on individual preferences and seasonal menus.
- Managed daily beverage operations, including restocking the bar, maintaining an organized wine inventory, and ensuring proper storage conditions.
- Upsold premium wines, cocktails, and menu items, significantly increasing revenue through thoughtful suggestions and an in-depth knowledge of the offerings.
- Organized and executed private events, ensuring every detail was tailored to the high standards expected by members and guests.
- Trained in luxury service protocols, including precision in plating, presentation, and table settings, to deliver memorable dining experiences.
- Maintained a polished and professional demeanor while cultivating warm relationships with members and guests, fostering a welcoming environment.
- Collaborated with a dynamic team to deliver seamless service during high-pressure events, including wine tastings, weddings, and exclusive dinners.
- Provided education to guests on wine etiquette, tasting techniques, and the history of featured wines, elevating their dining experience.
- Proactively addressed and resolved guest concerns to ensure satisfaction, demonstrating strong conflict resolution and customer service skills.
- Contributed to daily operations, including set-up and breakdown of dining spaces, while ensuring adherence to cleanliness and safety standards.
Marketing Specialist
Octo, an IBM Company
03.2021 - 04.2024
- Collaborated with team members to help expand marketing channels
- Created communications and marketing materials to achieve objectives and maintain branding
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters
- Captured events and navigated social media for industry-related items to develop meaningful content
- Studied market trends and proposed strategic adjustments
- Managed administrative logistics of event planning, booking, and promotions
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Marketing Assistant
Loudoun Home Team
01.2020 - 01.2021
- Developed and deployed marketing collateral to promote properties and drive sales
- Generated leads through cold calls and referrals
- Maintained property listings suited to various client needs
Education
Bachelor of Science - Strategic Communications
Old Dominion University
Norfolk, VASome College (No Degree) - Communications and Digital Studies
University of Mary Washington
Fredericksburg, VASkills
Exceptional Customer Service
Wine Knowledge and Pairing Expertise
Upscale Dining Service
Guest Experience Enhancement
Event Coordination and Execution
Strong Interpersonal Communication
Sales and Upselling Techniques
Food and Beverage Service Expertise
Team Collaboration and Leadership
Social Media Management & Content Creation / Strategy Campaign Management
Branding and Messaging
Event Marketing
Timeline
Community Relations and Marketing Coordinator
Public Interest Registry
04.2024 - Current
Customer Experience Representative
Creighton Farms Country Club
03.2021 - 10.2021
Marketing Specialist
Octo, an IBM Company
03.2021 - 04.2024
Marketing Assistant
Loudoun Home Team
01.2020 - 01.2021
Bachelor of Science - Strategic Communications
Old Dominion University
Some College (No Degree) - Communications and Digital Studies
University of Mary Washington
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