Jennifer McCarthy
Marketing & Mom Master
98 Tomlin Circle Burr Ridge,IL
Summary
Highlights include: Sales/Marketing background, accomplished, results-driven sales professional with over 8 years sales and 15 years industry experience. Exceptional communicator with demonstrated success building strong relationships. Drives performance excellence. Aligns work with strategic priorities and manages execution. Delivers results even amid challenges.
Creative thinker, team player and mom manager. Organized, multi-tasker, persuader and negotiator of three kids in addition to volunteer work.
Overview
36
36
years of professional experience
Work History
National Charity League Member
Hinsdale/Clarendon Hills Chapter
04.2020 - Current
- Active member of wonderful mother/daughter experience that will continue until Class of 2026 graduation
- Requirements include philanthropy, league and meetings hours
- Philanthropy volunteering including HCS Family Services, Peoples Resource Center, The Center for Independence, Birches Assisted Living, Hinsdale Historical Society, Special Olympics, Wellness House and West Suburban Humane Society
- Coordinator of Ticktocker Job Training
- Apparel Design, Sales and Distribution
- Sponsor of two new members for NCL membership drive
- Foster growth of girls in leadership and my daughter in held positions of Sunshine and Corresponding Secretary
PTO Active Member
Elm School PTO
02.2014 - Current
- Volunteer for Elm School PTO including Secretary, PTO Nomination Committee, Head Room Parent, Room Parent, Spirit Wear, Family Fun including Ice Cream Social and Trivia Night, Teacher Appreciation, Library, Rummage Sale and Field Trip Chaperone
- Increased PTO membership through marketing events and creating marketing materials to gain involvement and interest
Account Director
YAHOO, Content Solutions
07.2011 - 01.2013
- Sold premium events and custom content solutions and experiences published on Yahoo! and brand sites for Central region
- Events included Olympics, Super Bowl, Fantasy Football, World Series, Award Shows: Oscars, Golden Globes, Grammys and Emmys
- Customer base across CPG, Retail, Finance, Auto and Tech verticals
- Consistently built strong pipeline resulting in 100% to goal over all quarters
- Established relationships with accounts to grow revenue and position Yahoo! for new business opportunities
- Utilized strategic prospecting to map out Central region and identify key/growth accounts
- Built case study examples of product innovation for team use
Sr. Marketing Manager
Yahoo! Inc.
05.2007 - 06.2011
- Created strategic, client-centric marketing solutions
- Packaged network offerings and opportunities that were customizable and scalable across Yahoo!
- Generated and presented new business proposals to clients
- Developed and executed pitch materials to deliver comprehensive story of holistic, cross-network advertising solutions including branded entertainment, social and mobile. Led creative ideation with key marketers including Purina, Kraft, General Mills, ConAgra, Kimberly Clark, State Farm, Allstate, Progressive, BlackBerry, HP, Bank of America, DeVry, Disney, Kmart and Target
- Partnered with sales to generate specific ideas for key customer pitches, upfront meetings and strategy sessions
- Built internal relationships to facilitate cross-disciplinary collaboration with key Yahoo! constituents in building horizontal programs
Account Manager
01.2004 - 05.2007
- Managed over $30 million in annual online revenue
- Responsible for account renewal, growth and customer satisfaction; consistent 50% growth YOY on State Farm, McDonald’s & Progressive
- Collaborated with account team on innovative proposal development and presentations
- Creative lead for development and implementation of all State Farm advertising on Yahoo!
- Spearheaded yearly creative summit to brainstorm campaign ideas
- Briefed creative team on strategic direction and presented concepts to client
- Tracked campaign delivery, optimized campaigns and presented post sales analysis
Account Executive Dell Computer Corporation
DDB Worldwide Communications Group
02.2000 - 12.2003
- Managed $200 million account
- Responsible for broadcast and print
- Raised advertising awareness from 23% to 65% in three years
- Progressed “Steven – Dude You’re Gettin’ a Dell” into most successful Dell campaign
- Launched “Dell Interns” as a follow up with greater messaging and response rates
- Lead Dell Senior and Mid-Level Marketing Managers in long term planning and coordination as well as day-to-day management
- Moved Dell from #5 to #1 market share in less than two years through promotional strategies and communication plans
- Experienced 59%+ year over year call volume growth and met revenue goals every quarter
Betty Crocker Baked Goods
02.2000 - 05.2001
- Managed end to end advertising: creative strategy, development and production, advertising research, media planning and trafficking
- Led in-depth competitive analyses used as a springboard for strategic development
- Participated and supported four new product launches while also uncovering new consumer opportunities
Media Planner
FCB
02.1988 - 02.2000
- Responsible for over $20 million in annual media expenditures
- Managed key accounts: Blue Cross Blue Shield Association; Hoover Vacuum Cleaners and emerging companies with online product launches
Education
BA Journalism & Mass Communication
Drake University
Des Moines, IATimeline
National Charity League Member
Hinsdale/Clarendon Hills Chapter
04.2020 - Current
PTO Active Member
Elm School PTO
02.2014 - Current
Account Director
YAHOO, Content Solutions
07.2011 - 01.2013
Sr. Marketing Manager
Yahoo! Inc.
05.2007 - 06.2011
Account Manager
01.2004 - 05.2007
Account Executive Dell Computer Corporation
DDB Worldwide Communications Group
02.2000 - 12.2003
Betty Crocker Baked Goods
02.2000 - 05.2001
Media Planner
FCB
02.1988 - 02.2000
BA Journalism & Mass Communication
Drake University