Priya Ashish
New York City,NY
Summary
A media, marketing, and strategy professional who is upward-mobile, curious, and creative problem solver with a knack for data analysis and storytelling. Always on the lookout for the next big idea. I want to help your brand tell their story to the right people at the right time.
Overview
5
5
years of professional experience
Work History
Media & Strategy Supervisor
FKA, Known
12.2021 - Current
- Developed audience, creative, and marketing strategy for new business brands
- Strategized & co-developed comms framework for various brands in different industries
- Coordinated & helped set up new business from SOW to creating cadence & ways of working
- Worked with CMO and other strategy leads on new business pitches
- Researched & kept on top of competitive, and marketplace trends to build strategy for new business
Media Manager
Universal McCann, CVS Pharmacy
04.2020 - 12.2021
- Lead strategic, media, and creative direction, for all CVS Pharmacy campaigns with Integrated media, investment, analytics, and communications teams to deliver on business KPI’s
- Lead business-wide research and analysis including marketing models, projected performance, and assets & communication strategies for reaching target audiences
- Presented key initiatives, media recommendations, creative solutions, and campaign learnings to senior management, client marketing teams, and business shareholders
- Managed a team of five people, delegating projects, fielding questions, and managing expectations to clients and senior partners
- Analyzed & Researched historical data, media learnings, industry knowledge to provide creative, media, and marketing based feedback on media and advertising campaigns
- Collaborate with multiple cross-functional teams to aid execution of strategic plans, new business pitches, and project management
- Create and approve PR release drafts, agency POVs, and creative content and production processes in order to communicate and amplify brand narratives
Media Planner
PHD Media, Google
06.2018 - 04.2020
- Lead the implementation of B2B and B2C strategic national cross-channel campaigns for the Google brand, and helped create cohesive campaign content in line with strategy and market realities
- Channel executions Include TV, Radio, Social (Facebook, Twitter, Instagram, YouTube), and Search
- Researched, created, and presented robust market landscape POV’s by building audience segments, analyzing data from third party and internal databases, and compiling competitive insights across the business portfolio
- Analyzed and externally presented cross channel KPIs in a post-campaign analysis
- Metrics included engagement, consideration, awareness as well as custom integrations such as event activations, and co-branded content
- Assisted with and optimized planning, pacing, reporting and overall campaign management of large-scale digital and integrated media campaigns
- Spearheaded a project introducing the company to a global people-based planning tool that helped increase efficiency and decrease lag, within budget and presented research gathering, beta testing, scenario building, and implications to client
Associate Planner
Mindshare, Jaguar/Land Rover, TJX
07.2017 - 06.2018
- NYC —, Researched and analyzed competitive data, and pulled insights for client presentations on competitive trends during the holiday season to increase visibility through clutter
- Automated cost-out planning into an Excel calculator, allowing teams to efficiently organize budget scenarios across media channels in upfront campaign plans
- Initiated new budget process and across media channels, reducing reconciliation time by 2 weeks
- Spearheaded RFP process, and briefed investment teams on insights and strategies for new campaigns
Marketing Analyst
Snap Interactive
05.2016 - 09.2016
- Increased desktop engagement by 15% through A/B testing with creative and copy swaps to optimize user interface across all online platforms
- Optimized and analyzed SEO and Facebook marketing campaigns through Google AdWords and Google Analytics to ensure the most efficient CPM
- Created engaging headlines for weekly sales and email campaigns, increasing application downloads by 10% within 4 weeks
- Analyzed and monitored daily marketing spend, and reported weekly KPI based on Cost Per User
Education
B.S - Marketing
Rutgers University
B.A. - Journalism & Media Studies
School of Communication and Information
Skills
- Industry Tools: Facebook Blueprint, Power Editor, Facebook Marketing/Business Manager, Google Analytics, Google AdWords, Doubleclick/DSP, MediaTools, Kantar, Pathmatics, Prisma, ComScore, Simmons, eTelmar MRI, Nielsen Ad Intel, Nielsen NPower, Multi-Screen Optimizer, Media360, DDS, Adobe Audition, Adobe Illustrator, Audacity, Photoshop
- Microsoft Suite: Word, Excel, PowerPoint, Outlook, OneNote
- Google Suite: Docs, Sheets, Slides, Calendar, Cloud
- Interpersonal: Highly Organized, Strong Leader, Creative, Innovative, Confident Public Speaker, Fast Learner, Problem Solver, Client Management Skills, Confident Presentation Skills, Team Player, Detail Oriented, Passionate, Curious
Timeline
Media & Strategy Supervisor
FKA, Known
12.2021 - Current
Media Manager
Universal McCann, CVS Pharmacy
04.2020 - 12.2021
Media Planner
PHD Media, Google
06.2018 - 04.2020
Associate Planner
Mindshare, Jaguar/Land Rover, TJX
07.2017 - 06.2018
Marketing Analyst
Snap Interactive
05.2016 - 09.2016
B.S - Marketing
Rutgers University
B.A. - Journalism & Media Studies
School of Communication and Information