Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Certification
Languages
Accomplishments
Software
Timeline
Generic
ANALÍA TORRES

ANALÍA TORRES

Hesperia,Southern California

Summary

Dynamic and results-oriented sales leader with a proven track record of driving revenue growth, improving team performance, and consistently exceeding sales targets across multiple industries. Skilled in developing innovative sales strategies, cultivating and maintaining strong client relationships, and leveraging market analysis to inform decision-making. Known for fostering collaboration, navigating complex challenges, and delivering measurable business outcomes. Recognized for exceptional leadership, strategic communication, and problem-solving abilities that consistently drive organizational success.

Overview

29
29
years of professional experience
1
1
Certification

Work History

National Sales Executive

LPI
11.2023 - 12.2024

• Managed a national sales territory across diverse industries, specializing in secondary packaging solutions and strategic sales growth.
• Quoted over $3M in potential business, converting 10% into secured revenue through strong negotiation and forecasting skills.
• Collaborated with cross-functional teams to align operational processes with customer requirements, ensuring client satisfaction and retention.
• Proficient in utilizing ZoomInfo to build qualified lead lists for outbound sales campaigns.

Senior Business Development Director

IPL Packaging
08.2022 - 10.2023

• Responsible for developing sales of niche luxury rigid and specialty packaging.
• Quoted $1.1 million and secured 20% in new business, contributing to revenue growth and market penetration.

Sales Executive

Edelmann USA/Bert-Co
04.2013 - 07.2022

• Restored the L'Oréal relationship, increasing secondary packaging sales from $2.3M to $3.3M and maintaining a $3.9M book of business.
• Led account management, including pricing, quality assurance, and logistics, driving overall client satisfaction.
• Exceeded sales goals, growing annual sales from $0 to $5M at peak performance by securing new health and beauty customer relationships.
• Collaborated with product development teams to ensure packaging solutions met stringent standards and guidelines for major retailers, including Target, Sephora, and Ulta, enhancing shelf presence and customer appeal.
• Ranked 4th out of 10-15 Sales Representatives, with top 3 representing over 20 years of tenure.
• Edelmann acquired Bert-Co.

Account Executive/Sales & Project Manager

Spiralkote Flexible Packaging, Inc.
01.2004 - 10.2012

• Managed 30 packaging and food & beverage lid accounts, driving $11M in annual sales (50% of company revenue), including a $1M sales portfolio for a Mexican client.
• Leveraged bilingual Spanish skills to strengthen cross-border relationships and acquire additional lid business.
• Authored and implemented SOPs, improving operational efficiency across departments.
• Delivered training on credit processing within the Baan system, enhancing cross-functional accuracy.
• Cross-trained in raw material supply management and provided backup for the VP of Administration.
• Partnered with HR to develop recruitment strategies, addressing staffing needs for die-cutting roles. recruitment strategies, including advertising and hiring for die-cutting positions, addressing key staffing needs.

Sales Employment Agent

Randstad North America
09.2002 - 09.2003

• Conducted intake interviews with new clients to assess their skills, education, and career goals.
• Built and coached a robust candidate pipeline, exceeding client expectations
• Built strong relationships with local employers to identify job opportunities for clients, resulting in successful placements.
• Marketed available candidates to prospective employers
• Negotiated favorable terms between employers and candidates during the hiring process, ensuring mutually beneficial outcomes for all parties involved.

Sales Representative II & I

Kraft Foods, Inc
06.1997 - 07.2000

• Directed sales for Gristedes Supermarkets HQ and 30+ stores, driving revenue through tailored promotional programs, including circulars, new product rollouts, and shelf placement strategies.
• Aligned promotional strategies with market trends, contributing to consistent revenue and market share growth.
• Managed trade funds and ensured payment compliance, fostering strong relationships with key decision-makers.
Sales Representative I
• Maintained 100% product distribution across 27 accounts, ensuring shelf availability and visibility.
• Built trust with retail managers, improving promotional execution, increasing shelf space and customer satisfaction.
• Designed a corporate refund policy guide adopted across the NY Region.
• Reported competitive intelligence on Oscar Mayer Lunchables, supporting strategic market positioning.
• Received the Sales Leadership Award for exceptional performance and leadership; promoted to Sales Representative II.

Client Care Coordinator

Olsten Health Services
09.1995 - 06.1997

• Acted as the primary liaison between clients, caregivers, the Manager of Clinical Practice, and DSS, ensuring seamless communication and client satisfaction.
• Conducted caregiver interviews and scheduled 300+ caregivers to meet the needs of 70+ active clients based on qualifications and availability.
• Maintained and updated weekly schedules, documented daily changes, and validated caregiver timesheets for payroll accuracy.
• Monitored caregiver training and certifications to uphold compliance and improve care quality.

Education

B.S. - Psychology, Speech & Theater, Latin American Studies

St. Lawrence University
Canton, NY
01.1995

Study Abroad Program - undefined

University of Costa Rica
09.1993

Skills

  • Strategic Sales Planning
  • Account Management
  • Leadership
  • Team Collaboration
  • Sales Training
  • Cross-departmental Training
  • Key Account Development
  • Relationship Building
  • Sales Forecasting
  • Market Trend Analysis
  • Contract Negotiation
  • Revenue Growth Strategies
  • Bilingual in Spanish: Fluent in Verbal and Written Communication

Affiliations

  • Latinas In Beauty

Certification

Florida SBDC at UCF College of Business Administration
Certificate of Completion on Commercial Export

Languages

Spanish
Native or Bilingual

Accomplishments

  • Designed and Implemented Sales Guide
    Created and presented a step-by-step sales guide on corporate refund policy, adopted by the entire NY Region.
  • Pioneered Competitive Intelligence
    First in the nation to provide Kraft with critical competitive insights and product samples against Oscar Mayer Lunchables, supporting strategic positioning.
  • Recognition for Sales ExcellenceAwarded the prestigious Sales Leadership Award Ring at Kraft Foods.
    Named Sales Representative of the Year at Bert-Co in my first year of employment.

Software

Salesforce CRM

ZoomInfo

SAP

Microsoft Suite

LinkedIn

Social Media

Timeline

National Sales Executive

LPI
11.2023 - 12.2024

Senior Business Development Director

IPL Packaging
08.2022 - 10.2023

Sales Executive

Edelmann USA/Bert-Co
04.2013 - 07.2022

Account Executive/Sales & Project Manager

Spiralkote Flexible Packaging, Inc.
01.2004 - 10.2012

Sales Employment Agent

Randstad North America
09.2002 - 09.2003

Sales Representative II & I

Kraft Foods, Inc
06.1997 - 07.2000

Client Care Coordinator

Olsten Health Services
09.1995 - 06.1997

Study Abroad Program - undefined

University of Costa Rica

B.S. - Psychology, Speech & Theater, Latin American Studies

St. Lawrence University
ANALÍA TORRES