Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Darla Minor

Kansas City,MO

Summary

I'm an outgoing personable professional with a passion for being kind and doing good. Whether I’m working with a team or independently, I thrive on connecting with people and anticipating the needs of others to build long lasting trusted business relationships

Overview

10
10
years of professional experience

Work History

Director of Sales & Marketing

Hersha Hospitality Management LP
Kansas City, MO
11.2019 - Current
  • Surpassed ambitious sales targets by crafting and executing innovative strategies, driving impressive revenue and profitability growth.
  • Fostered strong, lasting client relationships, fueling business expansion and unwavering loyalty.
    Proactively engaged with guests to ensure stellar satisfaction and seamlessly integrate their feedback for ongoing enhancements.
  • Launched dynamic employee reward programs that not only boosted job satisfaction but also sparked team motivation.
    Mastered large group bookings across diverse markets, offering exceptional rates and tailored solutions.
  • Exceeded customer expectations by delivering imaginative solutions and top-notch service, turning challenges into opportunities.
  • Streamlined group and banquet bookings from initial inquiry to final billing with precision and efficiency.
    Elevated brand presence on social media and crafted persuasive marketing materials that captivate prospective clients.
  • Drove new business growth through proactive prospecting, including cold calls and strategic outreach.

Sales Manager - Corporate Accounts

Hotel Phillips
Kansas City, MO
08.2020 - 11.2022
  • Built impactful corporate partnerships and drove sales by connecting with key potential clients.
  • Streamlined the sales process with swift, sharp proposals, contracts, and correspondence.
  • Kept the team in the loop with snappy sales reports and updates on trends and upcoming events.
  • Mastered BEOs, Resumes, Contracts, and Proposals with a touch of Delphi magic.
  • Negotiated CNRs and LNRs like a pro, securing the best deals.
  • Oversaw banquets with precision, ensuring events matched the BEOs to perfection.
  • Generated leads through savvy networking, referrals, and a bit of cold calling charm.
  • Cultivated strong client relationships to fuel long-term success and business growth.
  • Helped the team crush group growth goals with impressive results in 2019.

Director of Sales

Hilton Garden Inn
Olathe, KS
04.2018 - 11.2019
  • Qualifying inquiries/leads
  • Working with BT & SMERF contacts for group contracts and ensuring travelers receive the best experience possible for their guests.
  • Quoting rates based on comp set/market trends and availability.
  • Contracting/detailing/executing/billing of banquets
  • Managing banquet staff to insure guest needs are met
  • Managing social media presence
  • Creating marketing collateral
  • Rooming lists
  • Cold calls/ sales calls / prospecting new accounts

Director of Sales

Hilton Garden Inn
Kansas City, KS
06.2017 - 04.2018
  • Qualifying inquiries/leads
  • Inputting rooming lists, building blocks
  • Contracting/detailing/building banquets & group rooms
  • Responding to RFP's via MeetingBroker, Lanyon, CVENT
  • Communicating with all departments on necessary information for upcoming groups
  • Develop strong customer relationships to lead to increased business and account loyalty

Sales & Events Manager

Courtyard by Marriott Convention Center
Saint Louis, MO
10.2016 - 03.2017
  • Screened and qualified inquiries with a sharp eye to identify the best opportunities.
  • Managed rooming lists and built/billed blocks with precision and efficiency.
  • Contracted and detailed group events, ensuring every detail was spot-on.
  • Collaborated closely with the Marriott Leads team to drive successful outcomes.
  • Coordinated across departments to ensure smooth execution of upcoming events.
  • Approved social media content and gathered details for exciting local events.
  • Engaged with Explore STL and city-wide prospects to secure conventions and boost business.

Sales Coordinator

Holiday Inn & Suites
Overland Park, KS
12.2014 - 05.2015
  • Qualified leads and directed them to the right sellers, streamlining the sales process.
  • Booked and detailed meetings for groups of 30 or less with precision and flair.
  • Compiled and analyzed reports from Opera, providing sellers with actionable insights.
  • Ensured all departments were up-to-date with the latest info for smooth event planning.
  • Executed daily tasks efficiently, juggling responsibilities with speed and accuracy.

Education

High School Diploma -

Bayless Senior High School
06.2012

Some College (No Degree) - Photography

Saint Louis Community College

Skills

  • Sales & Client Management: Meeting Sales Goals, Client Base Retention, Sales Calls, Cold Calling, RFP's/Solicitation Management, SalesPro
  • Event Planning & Coordination: Meetings/Banquets, Event Planning, Detailing Resumes/BEO's, Rooming Lists, Contracts, Delphi, MeetingBroker
  • Software & Systems Proficiency: Opera, Fosse, Innfusion, Aloha/POS, OnQ, RAPID, SalesPro, Adobe Photoshop/InDesign, Microsoft Office/Excel, Data Entry
  • Marketing & Communication: Marketing Collateral, Social Media, Knowland, ConstructConnect, Sertifi
  • Customer Service & Leadership: Customer Service, Leadership, Staff Management

Affiliations

  • Kansas City's Fountain City Comedy Festival: Project Manager
  • Business to business / Marketing / Operation Organizer / Sponsorship Coordinator / Travel Coordinator

Timeline

Sales Manager - Corporate Accounts

Hotel Phillips
08.2020 - 11.2022

Director of Sales & Marketing

Hersha Hospitality Management LP
11.2019 - Current

Director of Sales

Hilton Garden Inn
04.2018 - 11.2019

Director of Sales

Hilton Garden Inn
06.2017 - 04.2018

Sales & Events Manager

Courtyard by Marriott Convention Center
10.2016 - 03.2017

Sales Coordinator

Holiday Inn & Suites
12.2014 - 05.2015

High School Diploma -

Bayless Senior High School

Some College (No Degree) - Photography

Saint Louis Community College

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Darla Minor