Megan Worley
Marketing & Communications Professional
Atlanta,GA
Summary
Adaptable, hard-working and energetic marketing professional with 5+ years of experience and a proven knowledge of relationship management, brand management and driving sales and ROI. Implements strategic and tactical marketing campaigns to drive engagement and brand recognition. Well-versed in both online and traditional marketing approaches.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Field Marketing Manager
Chicken Salad Chick
Atlanta, United States
10.2021 - Current
- Partner with 24 Franchise Owner groups with over 40 locations to develop aggressive local marketing plans that build sales and brand awareness in their respective market.
- Consistently communicate and build strong relationships with Franchise Owners, including visiting restaurants on a regular basis, as well as hosting quarterly calls and regional webinars.
- Consistently measure results of local store marketing plans and communicate results.
- Responsible for creating the Promotion Marketing Guide, which includes developing seasonal local store marketing initiatives, leading creative development for marketing assets, and presenting the information on system-wide webinars.
- Partner with media agency & Director of Marketing on recommended paid media tactics for markets.
- Serve as the Project Manager for New Restaurants. Execute new store openings according to our Grand Opening Guide, including but not limited to the following activities: Weekly Status & Construction Calls, Media Strategy, Pre-opening visits, Product Sampling, Day-of/Week-of execution, Social Media & Local Website Setup, Loyalty program giveaway execution, Coach franchise owners to maintain brand standards at all times, and Special projects as assigned.
Company Marketing Manager
Chicken Salad Chick
Atlanta, GA
07.2019 - 10.2021
- Managed marketing initiatives including in-store promotions, local sponsorships and events, and community outreach for 26 locations in 6 markets.
- Implemented bi-monthly company-wide promotion calendar to build sales, brand awareness and attract new customers.
- Built relationships with stakeholders including executive level roles to ensure success of restaurants.
- Conducted quarterly market visits to create strategic marketing plans to ensure success and sales growth of each restaurant.
- Project managed 13+ new company restaurants grand openings from start to finish including media strategy, pre-opening visits, product sampling, social media and website set up, soft opening and week of execution and loyalty program giveaway execution.
Account Manager
Phase 3 Marketing And Communications
Atlanta, GA
06.2018 - 07.2019
- Responsible for acquisition, growth and retention of clients and revenue.
- Met and continually exceeded revenue goals.
- Worked in cross functionally all areas of marketing, public relations and creative to ensure client satisfaction in budgets, timeline, product, project management and service.
- Managed client projects from initial development of SOW through completion while managing multiple tasks for clients in varied marketing and print channels.
Leadership Development Consultant
Kappa Delta National Headquarters
Memphis , TN
05.2017 - 06.2018
- Traveled independently and communicated daily with multiple organization stakeholders.
- Quickly built rapport with student leaders in order to accomplish goals to aid in organizational leadership and development.
- Developed strategic action plans after each consultation visit that identified areas of improvement and recommended specific tactics to implement to strengthen organization and local leadership team efficiency.
- Developed further communication and interpersonal skills among diverse groups of people and environments.
- Created and led large interactive presentations to groups of 350+.
Education
Bachelor of Science - Communications
University Of North Florida
Jacksonville, FL 08.2013 - 04.2017
Skills
Marketing
Relationship Building
Consulting
Public Speaking
Social Media
Event Planning
Public and Media Relations
Strategic Planning
Project Management
Written Communication
Microsoft Office
Microsoft PowerPoint
Microsoft Excel
Customer Service Mindset
Leadership
Timeline
Field Marketing Manager
Chicken Salad Chick
10.2021 - Current
Company Marketing Manager
Chicken Salad Chick
07.2019 - 10.2021
Account Manager
Phase 3 Marketing And Communications
06.2018 - 07.2019
Leadership Development Consultant
Kappa Delta National Headquarters
05.2017 - 06.2018
Bachelor of Science - Communications
University Of North Florida
08.2013 - 04.2017