Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Sonam Mittal

Summary

Detail-oriented and results-focused Ad Operations specialist with 6+ years of experience supporting diverse teams, adept at compiling quality metrics, updating training documentation, and managing campaign issues. with Good Communication, Skilled in cross-functional collaboration and attention to detail.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Advertising Operations Manager

T-Mobile
01.2022 - Current
  • Collaborated closely with client contacts to ensure clear understanding of insertion orders and instructions, thorough testing and approval of creatives, and timely fulfillment of all campaign deliverables.
  • Conducted campaign setup and execution, including ad trafficking and generation and testing of ad tags (JavaScript, HTML, VAST) for successful campaign launches.
  • Completed comprehensive quality assurance and testing of creative assets to ensure optimal functionality across various browsers.
  • Provided troubleshooting support for creative tags and campaigns, addressing any issues promptly and effectively.
  • Acted as a liaison between clients, agency teams, and internal stakeholders to represent creative assets and campaign requirements.
  • Facilitated the onboarding of new advertisers and audiences to the demand-side platform, ensuring seamless integration of first-party client audience data.
  • Created custom audience segments and managed audience targeting from internal data management platforms to different platforms as needed.
  • Collaborated with the analytics team to analyze campaign performance and review reports from various ad servers and third-party ad verification partners (e.g., IAS, DoubleVerify, Campaign Manager 360).
  • Maintained and updated process and training documentation regularly to ensure adherence to best practices.
  • Participated in weekly cross-functional team meetings to discuss ongoing and upcoming campaigns and ensure alignment across teams.

SENIOR ASSOCIATE

IPG (Kinesso)
10.2020 - 02.2021
  • Spearheaded campaign set-up, execution, and meticulous ad trafficking within the Ad Operations Team, ensuring seamless delivery and optimal performance.
  • Conducted comprehensive quality assurance and testing of creative assets, guaranteeing flawless functionality across a wide range of browsers and devices.
  • Worked with third-party ad verification partners such as IAS and DoubleVerify to uphold industry standards and ensure ad integrity.
  • Expertly managed extensive data sheets provided by clients, leveraging analytical skills and a keen attention to detail to achieve objectives within stringent timelines.
  • Proficiently utilized major tools including DSPs (DV360, TTD) and Campaign Manager 360 to streamline campaign management processes and drive results.

Associate - Media Operations

Publicis Sapient
08.2019 - 03.2020
  • Cross functional Team collaborations and Managed communication with internal stakeholders and clients and external partners (Vendors).
  • Ad Trafficking and campaign setup and execution majorly on Campaign Manager 360.
  • Work with different partners on CPL (Cost Per Lead) process, Demand Generation Campaigns, and worked on the process of lead qualification, Lead management and lead reporting.
  • Campaign creation in Finance tool, reconcile them, push them into finance and send receipts to publishers accordingly.
  • Created all Content syndication & Direct Buy Campaigns (Display Advertisement) and measure the performance & pacing of campaigns regularly and inform the clients & publishers accordingly.

Programmer Analyst

Google (Via Cognizant)
09.2015 - 08.2019
  • Worked as a product (GMBL) specialist and supported the large business clients of Google.
  • Implementation of large Business locations, their information on Google Maps and Google search and help troubleshoot any issue raised by the clients or account manager.
  • Managed Large Business clients in relation to GMB account optimization and Google Ads queries.
  • Analyzed data and deliver productions to meet client's requirements.
  • Managed and trained a team of 15+ agents and managed their performance, quality, and basic KRAs'.

Education

Master of Business Administration (M.B.A.) - Information systems -

IMT Ghaziabad
07.2018

Bachelor of Technology (B.Tech.) - Electronics Engineering -

Kurukshetra University Kurukshetra
07.2012

Skills

  • Adaptability and Problem-Solving
  • Leadership Experience
  • Communication Skills
  • Cross Functional Team Collaboration
  • Teamwork
  • Client & Stakeholder Management
  • Microsoft Office
  • Flexibility and adaptability

Certification

  • MediaMath Academy | Campaign Setup
  • Google Ads App
  • Google Analytics for Beginners
  • Facebook Business Manager
  • MediaMath Academy | Programmatic Certification

Timeline

Advertising Operations Manager

T-Mobile
01.2022 - Current

SENIOR ASSOCIATE

IPG (Kinesso)
10.2020 - 02.2021

Associate - Media Operations

Publicis Sapient
08.2019 - 03.2020

Programmer Analyst

Google (Via Cognizant)
09.2015 - 08.2019

Master of Business Administration (M.B.A.) - Information systems -

IMT Ghaziabad

Bachelor of Technology (B.Tech.) - Electronics Engineering -

Kurukshetra University Kurukshetra

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Sonam Mittal