TRACI ANN O'BRIEN

Worked over the past 5 years for: TV/ film, radio, and innovative health and wellness start-ups

• Consulted with clients on business issues, performed SWOT analysis, and developed innovative proposals
• Crafted global press releases, on-air conversation pieces, and elevated comedic content in scripts
• Launched guerilla marketing tactics that kept 3 small start-ups in business during pandemic
• Advised on social media management strategies to improve B2C reach, B2B partnerships and overall brand interest
• Planned and executed marketing programs to increase qualified leads
• Used various market research tools and techniques to gather, analyze and interpret data
• Some brands include: WarnerMedia, Que4 Radio, Moving Picture Institute, Rene Health, Body Suite Spa, Fringe at Abbot Kinney

• Created and launched hotels very first campaign which significantly increased traffic flow and sales
• Led new pricing strategy and new shipping SOPs thereby raising boutique profit margin by 37%
• Interacted well interdepartmentally, with customers, and vendors to build connections and nurture relationships

• Advised on social media strategy which increased brand impressions by 23% and 3x Instagram followers
• Speaker at two workshops for their International Disney Conference (still currently organize and speak at each June)
• Promoted program to funders at: Chicago Gala of Hope, Bowling's, and Walk n' Roll events

• Awarded Best Global Social Marketing Campaign
• Study Abroad: Southeastern France
• Backpacked through 10 different countries conducting exploratory research, learned from locals and interviewed foreign business owners to write thesis

• Bachelor of Science, Marketing
• Dean's List
• Honor Roll
• Awarded Marketer of the Month
• Awarded Best Brand Invention