Kelsi Monroe
Eugene
Summary
Organized and driven professional with strong communication, analytical, and interpersonal skills. Experienced in managing relationships, coordinating tasks, and ensuring seamless operations in fast-paced environments. Proficient in digital tools and detail-oriented, with a talent for prioritizing and supporting team success.
Overview
4
4
years of professional experience
Work History
Retail and Social Media Manager
Fiddler’s Green Golf Center
07.2024 - Current
- Collaborated on merchandise selection for in-store sales, leveraging B2B platforms, attending buyer meetings, and liaising with company sales representatives
- Supported event planning and executed outreach strategies to drive engagement
- Strategically curated social media content across Instagram and Facebook, aligning with brand objectives
- Gained advanced proficiency in Meta Business Suite to optimize social media performance
- Delivered measurable results, increasing Instagram reach by16.6% and visits by77.2% within the first six months
- Managed a team of eight employees, overseeing recruitment and team development to ensure retail success
Retail Associate/Assistant Clothing Buyer
Fiddler’s Green Golf Center
02.2021 - 07.2024
- Operated a point-of-sale system proficiently to track orders and uphold inventory management
- Demonstrated extensive knowledge of golf equipment, encompassing a broad understanding of products including clubs, accessories and apparel
- Participated in the selection of merchandise for in-store sale, utilizing B2B websites, attending buyer meetings and communicating with company sales representatives
- Contributed to event planning, outreach efforts and curated social media content across various platforms
Public Relations Team Lead
Oregon Accelerator
02.2022 - 06.2024
- Led the launch of a new organization that guided over60 UO student-athletes in leveraging Name, Image, and Likeness (NIL) opportunities
- Helped craft mission, vision and value statements
- Utilized photography skills and Adobe Suite, including InDesign, Photoshop, and Lightroom, to produce and edit photographs
- Managed a team of nine members to achieve organizational goals, surpassing targets set by supervisors
- Successfully managed and organized projects regarding multiple social media accounts, achieving a25% increase in Instagram reach since September2023
Account Executive
Allen Hall Public Relations
08.2022 - 06.2023
- Member of an award-winning student-run public relations firm that collaborated with a team of five to implement strategies for increased community engagement and expanding social media outreach
- Developed media lists, outreach letters, media alerts and press releases for clients
- Designed a college ambassador program that established partnerships with incentives, culminating in a network of10 influencers dedicated to enhancing outreach and brand awareness
- Contributed to blog writing for the AHPR website on topics such as healthy living, community engagement and work-life balance
Education
Master of Arts - Advertising and Brand Responsibility
University of Oregon
06.2024
Bachelor of Science - Public Relations with a Minor in Sports Business
University of Oregon
06.2023
Skills
- Content creation
- Social media strategy
- Audience engagement
- Trend analysis
- Customer service
- Data entry
- Customer relations
- Problem resolution
- Client relationship building
- Account management
Timeline
Retail and Social Media Manager
Fiddler’s Green Golf Center
07.2024 - Current
Account Executive
Allen Hall Public Relations
08.2022 - 06.2023
Public Relations Team Lead
Oregon Accelerator
02.2022 - 06.2024
Retail Associate/Assistant Clothing Buyer
Fiddler’s Green Golf Center
02.2021 - 07.2024
Bachelor of Science - Public Relations with a Minor in Sports Business
University of Oregon
Master of Arts - Advertising and Brand Responsibility
University of Oregon
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