Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

PAUL CANAMARE

Frisco

Summary

Quick-thinking leader recognized for success in guiding teams and boosting performance. Practical problem-solver with excellent issue and conflict resolution skills to drive team and organizational success. Highly effective and knowledgeable in sales operations, process improvement and inventory control.

Overview

14
14
years of professional experience

Work History

Director Campaign Operations

Integrate
07.2023 - 04.2024
  • Optimized workflows for Digital Campaign Specialists, Ad Ops Specialists, and Campaign Managers, ensuring flawless delivery of ad displays and content syndication campaigns
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Led collaborative sales initiatives, fostering constructive collaboration between operations and sales teams to drive collective achievement
  • Conducted comprehensive post- mortem reviews with sales leadership to refine campaign processes and enhance operational efficiency
  • Through the establishment of rigorous QA standards, maintained campaign precision and accuracy at the highest level
  • Furthermore, empowered and aligned global operations and sales teams, while strategically providing collateral for Professional Services, thereby contributing significantly to organizational triumph.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.

Associate Director

EssenceMediacom
05.2022 - 07.2023
  • Accomplished leader in ad operations, specializing inwhite glove accounts such as JPMC and Duracell
  • Ledsuccessful transition of brand safety software andcompliance measurements
  • Functioned as the primaryclient liaison for issue resolution and campaign strategy,consistently ensuring client satisfaction
  • Expert in Google
  • DCM, PRISMA, adept at tag creation, troubleshooting,and campaign optimization.

Manager of Ad Operations

TEGNA
06.2015 - 05.2022
  • Spearheaded the launch of the PREMION CTV Ad Business and directed seamless ad system and site redesign migrations
  • Expert in all TEGNA digital products, withstood rate card adherence and ensured optimal utilization
  • Built and led high-performing teams, achieving exceptional delivery rate (99%) and accuracy rating (95%) in campaign builds
  • Additionally, innovated the TEGNA Ad Ops workflow and process, establishing key relationships with internal and external teams to enhance efficiency and collaboration.
  • Managed inventory forecasting efforts, helping sales teams accurately predict available impressions for upcoming quarters.
  • Streamlined processes for trafficking ad creatives, reducing errors and speeding up launch timelines.
  • Troubleshot technical issues with ad tags, working closely with the development team for swift resolution.

Supervisor Ad Operations

Gannett
10.2010 - 06.2015
  • Overseeing operations teams across newspaper and broadcast digital products for ad operations
  • Evaluated employee performance and coached and trained to improve weak areas.
  • Enhanced communication within the team by holding regular meetings and encouraging open dialogue among all members.
  • Conducted performance evaluations for staff members, identifying areas of improvement and guiding professional development plans.
  • Generated reports detailing findings and recommendations.
  • Skillfully managed transition between BELO to Gannett merger, minimizing disruptions and maintaining operational continuity.
  • Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.

Education

Bachelors - Communication

Florida Gulf Coast University
06.2010

Skills

  • Motivating Teams
  • Influencing Others
  • Continuous improvements
  • Coaching abilities
  • Strategic Planning
  • People Management
  • Project Management
  • Team Management
  • Staff Development
  • Hiring and Retention
  • Charismatic Leader

Additional Information

  • AWARDS & PROJECTS : TEGNA Transformational Award, Integrate Trust Spotlight Award, Selling as a Team Sport- Integrate, TEGNA Redesign Migration Lead,
  • EXPERT LEVEL SKILLS: Wide Orbit Traffic, Google Ad Manager, Salesforce, Freewheel, Prisma, Power BI, IAS, Moat, Tapclicks, SImpl.fi, Workfront

Timeline

Director Campaign Operations

Integrate
07.2023 - 04.2024

Associate Director

EssenceMediacom
05.2022 - 07.2023

Manager of Ad Operations

TEGNA
06.2015 - 05.2022

Supervisor Ad Operations

Gannett
10.2010 - 06.2015

Bachelors - Communication

Florida Gulf Coast University

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PAUL CANAMARE