Casey Wall
Troutman,NC
Summary
Goal-driven and dedicated Digital Brand Advocate polished in managing and breaking down large volumes of information and driving results. Proactive at heading off issues in operations, workflow and production by uncovering trends affecting business success.
Overview
7
7
years of professional experience
Work History
Analyst - Digital Brand Advocate
Lowe's
Mooresville, NC
06.2023 - Current
- Grew and maintained the Miele brand on Lowes.com by optimizing PDPs (content score, recommendations, bullets, etc.), onboarding new items, monitoring performance metrics and seeking out further opportunities
- Responsible for understanding customer behaviors, building strategic plans (brand target and action plan), and leading discussions with suppliers and merchandising partners to align on planned initiatives
- Improved return rate by partnering with XDTs, installation partners, and Directors of Market Delivery to provide training on the installation of Miele's appliances (18-20% return rate to a steady 10-12%)
- Provide accurate reporting and insights through week reporting and Quarterly Business Reviews with merchandising partners and brand representatives
Merchandising Analyst - Appliances
Lowe's
Mooresville, NC
04.2021 - 06.2023
- Strived to maintain all MS job responsibilities while also taking on additional roles within the category and ensuring all tasks were completed accurately
- Created weekly pricing file for the SDV using Excel and negotiated pricing promotions with vendors
- · Presented updates for certain projects (MST tasks or resets) during weekly execution meetings and communicated performance metrics
- Set up new items via IDI (Item Data Intake) and loaded cost in MP (Merchant Programs)
- · Submitted, tracked, and organized all vendor funding forms to ensure accurate margin
- · Successfully formed and maintained vendor and internal relationships to create a more productive work environment
Central Quoting Coordinator
Lowe's
Mooresville, NC
06.2019 - 04.2021
- Entered data into ISST from a flooring detail to create a flooring quote for store
- Utilized time management and organization to ensure 25+ quotes were accurately created daily
- Communicated with installers with questions/concerns pertaining to the detail provided
- Continued to stay informed and knowledgeable about flooring products and promotions
- Chosen for sales pilot out of 250 people (13 chosen)
Sales Manager
GNC Live Well
Charlotte, NC
01.2018 - 08.2018
- Completed daily/weekly tasks to improve inventory and sales numbers
- Utilized time management to ensure resets and planograms were completed on time
- Provided excellent customer service and ensured customers were top priority
- Stayed up to date with merchandising and stocking updates
- Hired and trained highly qualified staff by teaching procedures and sales strategies
- Handled all customer related and store operation issues
Education
Bachelor of Science - Psychology
Gardner-Webb University
Boiling Springs, NC05-2017
Skills
- KPI Analysis
- Merchandising
- Microsoft Excel
- DART/Adobe Analytics
- Report Preparation
- Prioritization/Organization
- Vendor Relations
Timeline
Analyst - Digital Brand Advocate
Lowe's
06.2023 - Current
Merchandising Analyst - Appliances
Lowe's
04.2021 - 06.2023
Central Quoting Coordinator
Lowe's
06.2019 - 04.2021
Sales Manager
GNC Live Well
01.2018 - 08.2018
Bachelor of Science - Psychology
Gardner-Webb University
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