Andres Arciniega
Havertown,PA
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
10
10
years of professional experience
Work History
Marketing & Communications Manager
COMCAST
Philaldephia, PA
04.2021 - Current
- Manage development, execution, and implementation of Multicultural Communications to increase revenue, product, and segment engagement.
- Handle executions and strategies that advertise company's products across all media for multicultural segments with dedicated focus on Integrated mass initiatives.
- Collaborate with analytics, go to market, and mass media teams to support all objectives of organization.
- Manage all creative development, end to end, for all cross-channels.
- Serve as link across corporate marcom, agency partners and divisions to assure consistency of brand, messaging, and successfully manage execution of creative.
- Identified appropriate marketing channels and target customers for campaigns.
- Maintained positive relationships with external and internal teams, optimizing value with collaborative approach.
Digital Marketing Coordinator
RADIAN GROUP
Philadelphia, PA
01.2021 - 04.2021
- Build, execute and test, digital marketing initiatives.
- In charge of updating and optimization of website content via CMS.
- Analyze and report on digital marketing initiatives, to continuously optimize overall online mix and performance.
- Track, analyze, and develop meaningful reporting for stakeholders and proactively recommend next steps based on past performance.
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen company digital presence.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
DIGITAL MARKETING CONSULTANT
GEMIST LLC
Los Angeles, CA
07.2020 - 12.2020
- Oversaw creation and implementation of strategies for digital paid channels.
- Create and implement SEO optimization for better ranking, and analysis of metrics using Google Analytics.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
MARKETING COMMUNICATIONS CONSULTANT
XPRICITY LLC
Philadelphia, PA
10.2017 - 08.2020
- Worked with clients to deliver best marketing practices through the channels appropriate to their needs, meeting the requirements to develop customized marketing campaigns solutions to drive e-commerce growth
- Developed strategies for inbound marketing, SEO, Content Marketing in cross-channels.
- Increased staff productivity by targeting high-yield prospective clients and creating lead generation programs and sales materials
- Created modern and innovative websites to drive business and increase conversion rates
- Analyzed customer feedback, web statistics, claims information and program participation levels to assess impact of communications plan
Marketing Communications Consultant
COMCAST
Philadelphia, PA
05.2018 - 07.2020
- Direct-mail integrated into multichannel campaigns (AQC and UPG) aimed at bilingual Hispanic customers (B2C).
- Work cross-functionally to customize, align, and implement marketing plans based on long and short-term business goals.
- Maintained positive relationships with external and internal teams, optimizing value with collaborative approach.
- Directed team of 5 advertising and marketing professionals
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
Marketing Specialist
MICHAEL ADDESSO MARBLE & GRANITE WORLD, INC
Norristown, PA
05.2015 - 04.2018
- Develop, end to end, digital marketing strategies to reach company goals and KPIs.
- Monitored trends in social media, industry and competitive landscape to create new material.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Monitored social media questions and comments and appropriately responded
Education
MBA - Marketing And Digital Business
IEBS
Barcelona, Spain12.2020
BBA - Business Administration
NUEVA ESPARTA UNIVERSITY
Caracas, Venezuela07.2011
Skills
- Microsoft SharePoint
- Budget Forecasting
- Critical Thinking
- Marketing Program Management
- Demand Generation
- Campaign Performance Tracking
- Market Trend Analysis
- Social Media Digital Marketing
- Marketing Strategy Development
- Cross-Channel Marketing
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Marketing & Communications Manager
COMCAST
04.2021 - Current
Digital Marketing Coordinator
RADIAN GROUP
01.2021 - 04.2021
DIGITAL MARKETING CONSULTANT
GEMIST LLC
07.2020 - 12.2020
Marketing Communications Consultant
COMCAST
05.2018 - 07.2020
MARKETING COMMUNICATIONS CONSULTANT
XPRICITY LLC
10.2017 - 08.2020
Marketing Specialist
MICHAEL ADDESSO MARBLE & GRANITE WORLD, INC
05.2015 - 04.2018
MBA - Marketing And Digital Business
IEBS
BBA - Business Administration
NUEVA ESPARTA UNIVERSITY
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