Clifford Gries

• Partnered with 30+ franchisees to assess business goals, developing tailored marketing plans that increased local campaign ROI.

• Streamlined the onboarding process for new franchisees, reducing ramp-up time by 40% and improving early campaign success rates.

• Acted as the primary marketing liaison for franchisees, resolving 95% of support inquiries within 48 hours to ensure seamless campaign execution

• Produced and analyzed monthly campaign performance reports, uncovering optimization opportunities that boosted lead generation.

• Collaborated with broadcast and digital marketing teams to align strategies with franchisee objectives, resulting in higher audience engagement across markets

• Analyzed competitor pages to locate backlink and keyword opportunities..
• Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
• Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
• Improved audience targeting by segmenting marketing lists based on demographic information and behavioral data.
• Boosted brand awareness through the creation and management of engaging social media campaigns.
• Utilized techniques such as cold calling, networking and prospecting to develop new leads.

• Demonstrated effective marketing solutions that secured new Google Ads clients and produced relevant ad campaigns which maximized returns.
• Enhance business performance by managing new department team members through providing training and guidance on facilitating knowledge sharing and cross training.
• Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
• Propelled projects through establishment and cultivation of strategic internal and external interactions, forged long-term
  relationships with key decision makers and diverse stakeholders utilizing stellar communication and interpersonal skills.
• Led 12-person cross-departmental staff to develop and execute all digital marketing initiatives and campaign builds.
• Developed data-driven marketing campaigns for improved audience engagement and conversion rates.

• Used innovative skills in delivering both marketing solutions and related ad campaigns that led to the attainment of return.
• Enhance business performance by managing new department team members through providing training and guidance on
  facilitating knowledge sharing and cross training.
• Mentored junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
• Monitored online trends, conversations and innovations to optimize strategies.
• Measured and evaluated digital performance to present weekly findings to management on team performance.

• Maintained comprehensive records on all aspects of each individual franchise operation, ensuring accuracy and compliance with company policies.
• Established clear lines of communication amongst various departments within head office enabling seamless coordination towards achieving business goals.
• Thoroughly identified wins and up-sell opportunities by working closely with internal fulfillment and external sales teams in
  implementing plans.
• Maximized effectiveness of continuous process improvements while ensuring all system coordination and maintenance was
  conducted in accordance with best practices, protocols, and standard operating procedures.
• Conducted regular reviews on the effectiveness of established processes for franchise operations, identifying areas for improvement and implementing change as needed.
• Analyzed sales data to identify underperforming franchises, working closely with owners to develop customized action plans for improvement.

• Increased support quality with thorough troubleshooting and problem-solving techniques.
• Monitored employee and customer interactions to assess quality of service of digital media.
• Reduced response times for client issues through effective prioritization and task management.
• Exceeded customer expectations by going above and beyond standard support protocols when necessary, resulting in increased satisfaction rates.
• Consistently met or exceeded performance metrics, showcasing dedication to providing exceptional support services.