Lindsey Grossmann
Massapequa,NY
Summary
Digital Marketing & Brand management Professional with strong background in social media strategy, content creation & executing strategic marketing initiatives. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.
Overview
8
8
years of professional experience
Work History
Social Media Manager
Nestlé Health Science U.S.
07.2023 - Current
- Lead organic social strategy & content planning for VMHS brands such as Nature’s Bounty & Puritan’s Pride. Briefly supported brands such as; Nuun Hydration, Fiber Choice, Osteo Bi-Flex & Sundown Nutrition
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Develop & update social content pillars & strategy playbooks (yearly) to track KPI success & channel performance
- Rebranded Nature’s Bounty organic social Meta channels and grew followers by 16%, increased engagements 98% & increased impressions by 86% vs. YAG
- Rebranded Puritan’s Pride organic social Meta channels and grew followers by 32%, increased engagements by 4% & increased impressions by 12% vs. YAG
- Ideate, create, & coordinate the brand and legal/regulatory approval of platform-native social content that's on strategy & responsive to trends
- Oversee & lead creative and strategic brainstorms to develop and create seamlessly executable, quick-turn content
- Iterate on content via testing and learnings from running brand-specific social channels
- Leverage Sprinklr & Business Manager to track content performance and develop monthly reporting decks to share out with cross functional teams
- Support a proactive community engagement strategy by commenting on trending videos in the active nutrition, health/wellness, & movement spaces
- Provide guidance to the community management team (external) in brand-specific campaigns, FAQs, and tone of voice
- Provide guidance to the community management team (external) in how brand accounts should respond to consumer comments / DMs / etc.
- Lead creator program with agencies & Billo platform by proactively finding creators in the health + wellness + movement spaces and make recommendations for potential collaborations
- Assist Specialists with content creation and caption copywriting
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
Digital Marketing Manager
Nestlé Health Science U.S.
04.2021 - 07.2023
- Company Overview: Vitamins & Supplements
- Manage Digital Marketing Strategy for Wellness Brands (Nature’s Bounty, Optimal Solutions & Nature’s Bounty Kids) & Collaborate on Digital Brand Strategy and Planning Process
- Lead the strategy and creation of content across digital
- Work closely with Brand, Creative, DSI and other cross-functional teams to ensure the successful implementation of plans based on best practices
- Provide learnings from reporting to help optimize
- Lead the content management and readiness on eCommerce product description pages (naturesbounty.com & Amazon brand store PDPs) & oversee readiness for all websites in partnership with IT (proofreading, tech issues, content uploads, etc.)
- Create and manage content projects, from briefing to, launch, and post-launch performance
- Partner directly with internal and external creatives on the content development process, including management of stakeholder feedback, approvals, and launches
- Partner with specialists to ensure content readiness and compliance on eCommerce channels
- Partner cross functionally to track, analyze, and report digital content performance
- Leverage technology-driven content scorecards to evaluate and report performance, and to develop recommendations for improvement and evolution
- Monitor trends, competitors and best practices to keep the organization informed on what's working and to remain best-in-class
- Vitamins & Supplements
Associate Brand Manager (Innovation Team)
Nature’s Bounty Co.
10.2020 - 04.2021
- Company Overview: Vitamins & Supplements
- Plan & execute future full life cycle for new products, specifically in the Sleep category
- Research trends & development platform strategies for successful new item launch
- Collaborate with cross functional teams in the development & execution of new innovation which includes strategies for packaging & marketing support
- Support team in requesting item set up for new innovation
- Assist with new item content briefing to prepare for launch on Amazon website & Nature’s Bounty website
- Manage & track $7MM budget for print & digital free-standing insert coupons
- Vitamins & Supplements
Associate Brand Manager (Nature’s Bounty & Optimal Solutions Brand)
Nature’s Bounty Co.
05.2019 - 10.2020
- Company Overview: Vitamins & Supplements
- Plan & execute full life cycle of new products, specifically launched Men’s Series Vitamins, Sleep3 + Stress Support & Botanical Sleep Supplement
- Integrate market research on trends to bring ideas to launch new products
- Provide sell sheets, marketing presentations & webinar decks to support cross functional teams
- Advocate for brand strategy to maintain product vision
- Execute marketing campaigns for new product launches
- Manage & track $7MM budget for print & digital free-standing insert coupons
- Brief creative & cross functional teams on artwork & copy direction for product labels, advertising materials & in store displays
- Executed in store promos, displays, FSIs & social content on Hair, Skin & Nails gummies which led to increase in sales vs
- YAG
- Assisted in the development of the Hair, Skin & Nails National TV Spot by enhancing the creative & copy, which led to increase in sales vs
- YAG
- Report and analyze SKU performance on Amazon & in retailers
- Assist with planning & organizing yearly internal National Sales Meeting event to motivate the field to deliver fiscal year sales goals on launched items & new innovation
- Lead retailer promotional campaigns such as in store sampling initiatives and display launches
- Assist content team with creating & revising website copy
- Propose ideas for social platforms to stay up to date with trends & ahead of competitors
- Partner with shopper marketing team to increase sales & market share within top retailers
- Vitamins & Supplements
Global Marketing Assistant Manager
Kiss Products Inc.
09.2017 - 05.2019
- Company Overview: Beauty & Cosmetics
- Assist the imPRESS manicure Brand Team by executing brand positioning and updating consumer package design
- Provide sales teams with sell sheets for retailer & distributor meetings
- Manage imPRESS Manicure website to update banners & product images which hit $1MM in sales from launch date
- Coordinate and model at photo shoots for website content & brand advertisements
- Develop & execute marketing campaigns to reach sales goals for new products
- Write & edit blogs, eblasts & product information on category page
- Execute & participate in trade shows & offsite events including sampling & product launch events
- Manage influencers & Public Relations agencies as well as write up contracts to maintain partnerships
- Manage $3MM Public Relations budget & own content calendars which includes assets for influencers & product launch event dates
- Create and edit event press releases
- Oversee $2MM display budget and P&L statements for marketing department
- Analyze POS information to introduce new products and analyze data on marketing platforms for new ideas and concepts
- Beauty & Cosmetics
Project Coordinator
Marden-Kane, Inc.
12.2016 - 09.2017
- Company Overview: Marketing & Advertising
- Act as a liaison between Account Managers and clients regarding all aspects of promotional projects
- Manage customer service for accounts and serve team leaders
- Provide administrative support to senior management when necessary
- Develop departmental policies, procedures, and operational standards for each promotion
- Marketing & Advertising
Education
Bachelor of Science - Business Management & Marketing
Adelphi University
Garden City, NY06-2016
Skills
- Social Media Management
- Photo and Video Editing
- Teamwork and Collaboration
- Content Creation
- Social Media
- Content Development
- Social Media Strategy
- Verbal and written communication
- Critical Thinking
- Social Media Copywriting
- Influencer Marketing
- Analytics reporting
- Brand development and awareness
- Search engine optimization expertise
- User Generated Content
- Facebook, Instagram, LinkedIn, TikTok, Snap Chat, Pinterest
Timeline
Social Media Manager
Nestlé Health Science U.S.
07.2023 - Current
Digital Marketing Manager
Nestlé Health Science U.S.
04.2021 - 07.2023
Associate Brand Manager (Innovation Team)
Nature’s Bounty Co.
10.2020 - 04.2021
Associate Brand Manager (Nature’s Bounty & Optimal Solutions Brand)
Nature’s Bounty Co.
05.2019 - 10.2020
Global Marketing Assistant Manager
Kiss Products Inc.
09.2017 - 05.2019
Project Coordinator
Marden-Kane, Inc.
12.2016 - 09.2017
Bachelor of Science - Business Management & Marketing
Adelphi University
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