Kathleen Bates

• Enhanced website traffic for three different websites by creating engaging and shareable blog posts, articles, and social media content.
• Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
• Boosted reader engagement with carefully crafted headlines and compelling introductions.
• Optimized web pages for search engines using keyword research via Semrush and on-page SEO techniques.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Strengthened content through diligent proofreading and editing.
• Secured higher search engine rankings with a data-driven approach to keyword research and optimization efforts.
• Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies utilizing Google Search Console, Semrush and Google Analytics.
• Ensured compliance with copyright laws through diligent attribution practices when utilizing external sources in content creation projects.
• Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
• Repurposed and optimized existing content for use in different mediums.
• Created dynamic graphics and Pinterest collage pins to increase website and social media traffic.
• Boosted brand engagement by creating compelling social media posts and campaigns.
• Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
• Maximized audience reach by strategizing and executing targeted email marketing campaigns.
• Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Completed thorough research into assigned topics.
• Expanded readership base by contributing guest articles to external publications within the industry niche.
• Applied effective time management techniques to meet tight deadlines.
• Organized and detail-oriented with a strong work ethic.
• Self-motivated, with a strong sense of personal responsibility.

Was a volunteer at Bloedel Botanical Reserve and worked in the Japanese gardens and also at the gatehouse.