Lauren Rush

Responsible for the creation & execution of:

• Marketing content calendar - social media posts, content creation, influencer campaigns
• Shopper marketing: coupon campaigns for retail stores (ex: Sprouts App, Aisle), Instacart campaigns, etc.
• Photoshoots for new product launches, seasonal campaigns, etc
• Strategy for customer retention and continued growth of email & SMS subscriber list
• Website: Update the design, content, and copy to the company website, as needed.
• Email & SMS campaigns (using Klaviyo)
• Digital marketing and sales assets through use of Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Canva, etc.

Coordination of:

• Design work by graphic artist contractors
• Trade show exhibitions and sales events: coordination of all details including sampling, shipping, team schedule, accommodations, activities, set-up/break-down, budget, etc.
• In-store demonstrations & merchandising efforts: hiring, scheduling, and ROI for demos. Reporting provided on a monthly basis.

• Creation of digital marketing and sales assets through use of Adobe Photoshop, Adobe Illustrator, and Adobe Acrobat
• Management of online business operations; Drove sales through strategic planning and management of all online platforms including Shopify, Amazon, Seller Central, Walmart, Wholesale Gorilla, Recharge Subscriptions, etc
• Independent ownership of customer service support; Created Base Culture's structure and policy for all customer correspondence and communication
• Provided daily customer support by responding to inquiries and resolving all cases in a timely manner; Tracked all data from customer calls and emails to create initiatives and dashboard for improving customer experience
• Management of email and SMS marketing through use of Klaviyo, Attentive, and Notion platforms
• Key contributor to development of strategy for customer retention and continued growth of subscriber list
• Supported shopper marketing through ad spend, coupon creation, and maintaining customer info database
• Produced sales data reporting for executive team on a weekly, monthly, and annual basis
• Independently owned the end-to-end organization and planning for all sales events and trade shows including scheduling, accommodations, activities, set-up/break-down, food and beverage orders, budget, etc.

• Works in a fast-paced environment to prepare crafted espresso drinks
• Meets all customer needs utilizing a high level of customer service
• Pitches ideas for retail items in the store and assists with promotion and awareness via Instagram.

• Wrote/pitched original content, coverage relating to music festivals, events and news
• Worked with artists on interviews and promoting their music
• Responsible for brand awareness and outreach
• Member of the graphic design team: oversaw logos, website design and formatting the magazine's print distribution.

• Created digital art content for magazine and website
• Created promotional flyers, web banners, and profile pictures
• Created concepts for blog and photoshoots.

• Created content for The Kollection Instagram, reaching a large following and increasing engagement to all-time highs
• Maintained brand image and executed business objectives through all media platforms
• Created original digital artwork and graphics (flyers, posters, etc.) to be displayed at events and on various media platforms.