LORI RINDERER
Franklin,TN
Summary
Over 18 years of experience in market research and automotive product development, influencing the product trajectory of a top global OEM. Led teams to capture unique consumer insights, impacting product design and decision-making. Demonstrated expertise in synthesizing diverse perspectives in a multi-national setting, adeptly navigating both qualitative and quantitative data to tackle complex challenges. A strong foundation in aerospace, particularly missile package development, coupled with automotive Quality Engineering expertise, has driven transformative changes at intricate technical stages, always championing the "Voice of the Customer".
Overview
23
23
years of professional experience
Work History
Sr. Planner Market Intelligence
Nissan North America, Inc.
02.2024 - Current
- Spearheaded a proof of concept (POC) that reimagined the product development process using LLMs and GenAI twins technologies, achieving huge efficiencies, reducing project timelines from months to days, enhancing qualitative analysis, and unlocking new insights (e.g., consumer sentiment, perception, and image), while also creating real-time virtual consumer personas available 24/7 for virtual interviews.
- Boosted qualitative research efficiency by implementing AI-driven workflows, significantly streamlining legacy processes and enhancing productivity.
- Developed advanced consumer intelligence platforms leveraging AI-powered text analytics to evaluate large volumes of data on various automotive topics (e.g., Connected Car Service via Apple App Store/Google Play, PHEV, and internal Nissan data).
Director, Digital Strategies & Insights
7th Sense Research
10.2020 - 02.2024
- Managed multiple 1,000+ member online research communities; moderated topics, curated research activity pipeline, and executed advanced data analyses using Q software, extracting actionable insights.
- Crafted online diary qualitative guides, intertwining client objectives, research hypotheses, and best practices, fostering rich data collection.
- Pioneered integration of AI tools, boosting data processing efficiency and introducing next-gen AI-centric research methodologies, enhancing depth and quality of research outcomes.
- Conducted UX testing using varied tools and methods, translating findings into actionable insights and comprehensive client reports.
- Supported participant recruitment for market research, aligning with stakeholder criteria, emphasizing demographic precision, and evaluating respondent quality for diverse research methods like focus groups and ethnographies.
Manager Learning & Development Program Management
Nissan North America, Inc.
01.2017 - 01.2018
- Developed future L&D content sources and strategy to support digital transformation
- Aligned programs to strategic initiatives to enhance employee success in VUCA environment
Manager, Advanced Planning & Strategy
Nissan North America, Inc
02.2015 - 12.2017
- Led PRODT role in upstream research for flagship products including [Rogue], [Sentra], [Altima], EV CUV, and Kicks, establishing strategic foundation for planning, design, and engineering.
- Employed diverse market data sources to formulate and validate customer hypotheses
- Supported in-market Product Focus Groups, online diary surveys, and ethnographic research to deeply understand and articulate customer expectations and insights (including TA, TIS, HPP, and KA testing)
- Initiated and refined upcoming products through Product Concept Clinics, ensuring alignment with identified strategic advantage areas and customer priorities.
- Supervised dedicated team, fostering expertise in customer-centric research and integrating findings into product planning strategies.
Sr. Planner, Advanced Planning & Strategy
Nissan North America, Inc.
03.2012 - 01.2015
- Formulated customer hypotheses for products like EV Symbol, [Murano], [Z], and Reward Car using clustering analyses, ethnographies, Concept FGIs, and in-home product placement studies.
- Designed vehicle strategies through parallel industry insights and collaborations with CHOPs and industry experts.
- Pioneered comprehensive safety strategy, benefitting Cross Carline and Product Planning teams.
Sr. Planner, Nissan Murano
Nissan North America, Inc.
05.2009 - 02.2012
- Product strategy: guide next gen program, positioning, competitiveness & life management
- Product lifecycle management: minor change planning & execution. Develop grade strategy and mix, feature content, packaging, pen rates, pricing, and volume forecasting
- Researched Murano customer voice in E2P (Design Clinic) and PQ Clinic
Planner, Cross Carline Strategy
Nissan North America, Inc.
02.2007 - 04.2009
- Formulated forward-thinking safety strategies aligned with customer demands and Nissan's upcoming autonomous drive technological advancements.
- Managed annual value pricing survey in product planning, partnering with market intelligence to identify emerging features, evaluate market availability, and determine execution tiers. Leveraged this data to analyze consumer willingness to pay for innovative technologies.
Launch Engineer, Altima Hybrid, Product Quality
Nissan North America, Inc.
01.2006 - 01.2007
- Collaborated with Japanese development engineers to devise and implement quality processes, checks, and repair protocols for Nissan Altima hybrid system.
- Led North American product launch of new hybrid system, leading troubleshooting efforts and serving as primary liaison between global teams and Japanese engineers.
Electrical Engineer, Ballistic Missile Program
Lockheed Martin, Space Systems
02.2002 - 12.2005
- Designed and implemented rigorous quality checks and performance processes for missile packages to ensure optimal functionality.
- Programmed missile test kits, enhancing reliability and guaranteeing peak performance during operations.
Education
Bachelor of Science - Electrical & Computer Engineering, Minor in Math
Baylor University
12.2002
Skills
- AI platforms, including AI text analysis, Generative AI, and Large Language Models (LLMs) (eg, Qualtrics Text iQ, AlgoVerde, Clootracks, etc)
- Qual/Quant Survey Tools (eg, Qualtrics, Recollective, Discussio)
- UX testing platforms (eg, UserTesting, Userlytics)
- Q research software
- Proficient in survey design and programming
- Advanced survey data analysis and utilization of AI tools for research enhancement
- Managing various research processes: ethnographies, focus groups, UX testing, communities, and panel
Timeline
Sr. Planner Market Intelligence
Nissan North America, Inc.
02.2024 - Current
Director, Digital Strategies & Insights
7th Sense Research
10.2020 - 02.2024
Manager Learning & Development Program Management
Nissan North America, Inc.
01.2017 - 01.2018
Manager, Advanced Planning & Strategy
Nissan North America, Inc
02.2015 - 12.2017
Sr. Planner, Advanced Planning & Strategy
Nissan North America, Inc.
03.2012 - 01.2015
Sr. Planner, Nissan Murano
Nissan North America, Inc.
05.2009 - 02.2012
Planner, Cross Carline Strategy
Nissan North America, Inc.
02.2007 - 04.2009
Launch Engineer, Altima Hybrid, Product Quality
Nissan North America, Inc.
01.2006 - 01.2007
Electrical Engineer, Ballistic Missile Program
Lockheed Martin, Space Systems
02.2002 - 12.2005
Bachelor of Science - Electrical & Computer Engineering, Minor in Math
Baylor University
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