Warwick Davies

• I specialize in helping event organizers to diagnose, treat, expand, increase revenue growth and produce conferences and expositions, both domestically and internationally.
• TEM has had series of clients including DATAVERSITY, Shared Insights, The World BPO/ITO Forum, Rensellaer Polytechnic Institute(RPI), Environmental Leader, Red5 Security, Advanstar, IIR, Compressed Air Best Practices, Cosmetic Surgery Expo and The MTO Summit.

The Annabelle Project is a non-profit  organization where seasoned event industry professionals will mentor  college age minority applicants. The aim of the project is to give the  mentees the benefits of one on one professional expert advice from and  connections to mentor networks to advance their careers. The program  will target applicants from historical black colleges and  colleges/universities with high Hispanic concentrations. The aim of the  program  is to assist candidates to build careers in events industry and  to tap an under targeted source of ready and qualified professionals to  grow the events industry of the future.

I was responsible for engaging and closing exhibitors and sponsors for Enterprise Data World, Data Governance & Information Quality Conference, Data Architecture Summit, NoSQL Now! Semtech Business Conference, the Enterprise Analytics Conference and Dataversity Digital Lead Generation Marketing Programs. I closed over $13 million worth of business during this assignment. I also supervised one Digital Sales Manager.

Crafted the first face to face training for associations, corporations and for profit conference and trade show organizers on building the strategic and tactical plan to effectively and efficiently run virtual events which meet content needs of event industry professionals.

Profit and Loss Responsibility

Responsible for managing three business teams- product management, product marketing and sales, resulting in substantial profits for the company. Contributed $6 million and $7.4 million to the company’s bottom line profit, more than 75% of its total gross profit in 2004 and 2005 respectively.

New Business Development and Revenue Generation

Highlights include driving the evolution of the Macworld and LinuxWorld Conference and Expositions including moving both events from New York to Boston without substantial damage to to company’s market position. Launched brand extensions for both events achieving new sources of revenue.

Training, Mentoring and Promotion of Next Generation Company Leaders

Drove program to eliminate intra-departmental rivalries thus improving operational efficiencies. Assessed and recruited the internal and external candidates. Promoted staff to assume more financially and operationally significant responsibilities and drove a “positive work ethic” through their teams.

Brand Ambassador

Represented the LinuxWorld brand worldwide to major accounts including IBM, Hewlett Packard, Computer Associates, Novell and Oracle. Coordinated with overseas partners to create global agreements with major accounts for events in the UK, Germany, China, and Japan.

Management of Key Accounts

Handled major accounts for events including Apple, IBM and Computer Associates. Managed total customer care including negotiation, crafting and closing global and domestic agreements and executing revenue growth through sales planning.

Sales Management

Managed and trained sales force to build strategic sales plans, meet quotas and build and maintain healthy sales pipelines. Assisted and conducted joint sales calls with staff. Set up process in which to rebook exhibit and sponsorship sales. Macworld 2005 sales result was over $2 million during a four day event(a company record).

Profit and Loss Responsibility

Responsible  for managing four business units, in particular the product management,  product marketing, operations, international business initiatives and  worldwide general sales agent network, resulting in substantial profits  for the company. Contributed $8 million to the company’s profit, more than 60% of its total profit in the year 2000.


New Business Development and Revenue Generation

Highlights  include driving the evolution of the Sales Force Automation Conference  and Exposition into the Customer Relationship Management Conference and  Exposition, a biannual US event to an event running four times in the  United States and three times internationally. Increased US division revenue from  $4 million to $15 million annually.

Developed  international business to a portfolio worth $5 million in 3 years  including events in the UK, France, Germany and Japan.

Production of Marketing Leading Events

Managed  team responsible for creating events from 400 delegates to 1800  delegates in under two years. Improved customer satisfaction by through  assigning appropriate staff to execute efficiency and cost savings  measures, resulting in additional profitability.

Brand Transition

Conceived  and planned transition of the Sales Force Automation Conference and  Exposition into the Customer Relationship Management Conference and Exposition.  This plan involved much risk, as it was the company’s most valuable  asset. The process involved adding new marketing and customer service  content to the existing product, developing new marketing plans and  alliances, and expanding exhibit sales and attendee targets. The  transition doubled revenues and allowed the event to be launched  worldwide.