AUSTIN GULLO
PHILADELPHIA,PA
Summary
Professional leader with extensive experience driving strategic initiatives and enabling teams to excel in dynamic environments. Strong background in brand strategy, project management, and stakeholder engagement, ensuring organizational goals are met efficiently. Skilled in leveraging data-driven insights to optimize processes and affect change. Recognized for adaptability, reliability, and a focus on achieving impactful results.
Overview
10
10
years of professional experience
Work History
Associate Director, US Oncology | CDL, Lung HCP
Merck & Co, U.S. Human Health
01.2024 - Current
- ADT lead for pilot installation of One Merck Experience (OME)
- Partnered with OME leadership and cross functional teams including HHDDA, CRT, and CTAP to evolve roles and responsibilities, improve tagging and measurement capabilities, and successfully launch OME MVP with segment-specific customer journeys, measured and optimized via closed feedback loop
- Provided peer-to-peer mentorship and bidirectional support in onboarding subsequent teams to OME, OGSTMA, and Modular Content capabilities; recognized with OME Champion Award
- Leveraged experience from GI transformation to engineer similar reversal in underperforming ADT, rapidly improving team culture, efficiency and velocity, resulting in significant increase in Team Health Score from 6.6 to 8.5 in less than 1Q
Associate Director, US Oncology | CDL, GI HCP
Merck & Co, U.S. Human Health
10.2022 - 01.2024
- Reversal in poor performing revenue trends coincided with arrival in role: moved revenue from underperforming in '22 to on-goal in '23
- Co-authored and led development and launch of new biomarker-driven Upper GI strategy, delivering double-digit growth in patient share (25% in Q2 '23 to 49% in Q1 '24) and exceeding New Patient Starts goal (40.9% NPS, Feb '24)
- Over-delivery on value led to HCP Strategy & Field Ex GIG, enabling successful US KEYTRUDA GI KN-859 Launch (Gastric 1L Combination Therapy)
- Co-led CRT Pilot Program, resulting in significant reduction in quality R&Rs (-85%) and cycle times, and sustained improvement in Job Owner-Reviewer relationships
- Implemented new collaborative processes within underperforming ADT, significantly improving team culture, efficiency, and velocity; team cleared 40+ backlogged jobs and progressed from Learning to Mature on ADT Maturity Scale
- Led CDL Communities of Practice evolution and integration across BUs
- Mentored new CDLs across DEC&A
Account Director & Senior CX Strategist
Inizio Evoke (Formerly Evoke Health)
06.2021 - 03.2022
- Developed the Performance Measurement Framework - a map of client's end-to-end (E2E) objectives, goals, strategies and initiatives across all functional teams - providing a holistic view of business operations and available data sources to illuminate critical gaps to senior leadership, and Data Strategy & Engineering teams
- Designed E2E CX map for client in the nasal congestion therapeutic category, visualizing the emotional, transactional, and physical experiences along the patient journeys to highlight pain points and key areas of opportunity brand intervention
- Handled all Account and Project Management responsibilities across CX book of business
Account Supervisor
Digitas Health
04.2019 - 06.2021
- Account lead for $2.5MM AOR book of business with Merck Oncology, overseeing strategic development of all consumer promotional materials for KEYTRUDA skin cancer indications
- Led brand and channel strategy planning and tactical execution for Q6W dosing launch; worked with agency capability leads to deliver insights-driven campaigns, delivering critical and compelling information to patients and successfully differentiating brand from key competitors
- Onboarded and supervised AE and SAE direct reports, assigning tasks based on strengths and experience, and providing mentorship on account best practices and career growth
Senior Account Executive
MRM//McCann
06.2017 - 04.2019
- Managed unbranded and branded marketing efforts for new pharmaceutical product launch, ensuring efficiency of cross-agency partnerships, timely MLR approvals, and successful development, approval, and deployment of campaign assets
- Led strategic planning and account management for non-traditional unbranded campaign to catalyze innovation in the Parkinson's disease community, resulting in over 3.5MM engagements
Multichannel Marketing Manager
Sunovion Pharmaceuticals Inc. | MRM//McCann
01.2017 - 06.2017
- Led successful new indication launch for $1B drug (LATUDA) in the Bipolar Depression therapeutic space
- Embedded at Sunovion Pharmaceuticals Inc. as part of the Customer Shared Strategies Team, managing digital initiatives for Sunovion brand
Account Executive
MRM//McCann
05.2015 - 01.2017
- Oversaw development of groundbreaking eCRM program focused on providing valuable support content to patients, driving significant increase in brand engagement and immediate script lift
Education
Bachelor of Arts - Advertising Strategy & Account Management
Temple University
05.2015
Skills
- Integrated Marketing & Omnichannel Strategy
- Data Analysis & Insights Generation
- Change Management
- Stakeholder Management
- Team Leadership
- Project Management
- Relationship Building
- Process Improvement
- Budget Management
Timeline
Associate Director, US Oncology | CDL, Lung HCP
Merck & Co, U.S. Human Health
01.2024 - Current
Associate Director, US Oncology | CDL, GI HCP
Merck & Co, U.S. Human Health
10.2022 - 01.2024
Account Director & Senior CX Strategist
Inizio Evoke (Formerly Evoke Health)
06.2021 - 03.2022
Account Supervisor
Digitas Health
04.2019 - 06.2021
Senior Account Executive
MRM//McCann
06.2017 - 04.2019
Multichannel Marketing Manager
Sunovion Pharmaceuticals Inc. | MRM//McCann
01.2017 - 06.2017
Account Executive
MRM//McCann
05.2015 - 01.2017
Bachelor of Arts - Advertising Strategy & Account Management
Temple University
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