Summary
Overview
Work History
Education
Skills
Professional Highlights
Target Roles
Timeline
Generic

Jenell Cook

Seattle Area,WA

Summary

Accomplished professional in general and operations management, recognized for leading high-performing teams and streamlining processes to achieve operational excellence. Expertise in strategic planning, staff development, and enhancing workflow efficiency has resulted in significant cost reductions and improved business performance. Demonstrated success in implementing innovative solutions that drive organizational growth while fostering a collaborative work environment.

Overview

23
23
years of professional experience

Work History

Vice President, Operations

United Online, Inc.
04.2012 - Current
  • Responsible for the generation and monetization of all digital advertising including display, mobile, search, data, and content.
  • Proven leader, personally managing the sales and operations team that have managed upwards of $20M in annual revenue.
  • Play a hands-on role, when required, in driving sales, generating leads, and opening doors for the sales organization.
  • Determine short and long-range sales revenue plans, annual revenue budgets, and tactical action plans that will generate maximum advertiser revenues for the company.
  • Successfully conducted multiple RFP processes for operations systems (e.g., ad servers, workflow management, SSP platforms) to position the company to receive the best service at competitive costs.
  • Improved efficiency and streamlined reporting and analytics systems during the transition from a larger team to a smaller team, resulting in enhanced operational effectiveness.
  • Led the end-to-end execution of two extensive website redesign projects, significantly enhancing user experience, boosting user retention, and driving an increase in ad revenue.
  • After multiple restructuring events organized operational improvements to handle similar levels of work amongst smaller team sizes, successfully maintaining average revenue per user.

Senior Director, Operations

United Online, Inc.
03.2011 - 03.2012
  • Completed a migration from an internal workflow system to Operative system by coordinating the project with internal and external teams, data mapping and writing documentation and process flowsProven leader, directing multiple teams across the country responsible for day-to-day sales operations.
  • Led the Media Technology Group to facilitate campaign trafficking, quality assurance, and campaign setup/delivery.
  • Increased operational efficiency through improvements to systems and processes across cross-functional sales groups.
  • Through proficient management of the Reporting and Analytics Group, generated daily, weekly, and monthly reports to effectively track business performance.

Director, Account Management & Operations

United Online, Inc.
02.2008 - 03.2011
  • Increased operational efficiencies by organizing system improvements and conducting comprehensive training for 25+ national sales and operations team members.
  • Maintained 98% renewal rate by building a first-rate Client Services Team to support the national sales team; several team members achieved promotions as a result of our success.
  • Analyzed performance trends to develop strategic initiatives focused on growing and renewing accounts.

Director, Client Services

AdReady
Seattle, WA
04.2007 - 02.2008

Manager, Advertising Operations

United Online (Classmates)
Seattle, WA
01.2005 - 01.2007

Senior Account Manager

United Online (Classmates)
Seattle, WA
01.2004 - 01.2005

Account Manager

United Online (Classmates)
Seattle, WA
01.2003 - 01.2004

Software Test Engineer

United Online (Classmates)
, WA
01.2002 - 01.2003

Education

Associate of Arts and Sciences - Business/Sales Focus With High Distinction

Bellevue College

Skills

  • Business Process Improvement
  • System Migration
  • Sales Order Management Systems
  • Service Contract Negotiation
  • Operational Procedure
  • Budgeting and Planning
  • Client Service Specialist
  • Expert Level Excel Analytics
  • Project Management
  • Technical Writing
  • Dashboard Report Creation
  • Cross-Functional Team Relationships
  • Digital Advertising
  • Operational Process Efficiency
  • Wireframing
  • Systems & Operational Training
  • Data Manipulation
  • RFP Coordination

Professional Highlights

  • Personally designed, built and maintained an order management system to replace a third party system, resulting in 92% savings.
  • Efficiently implemented Salesforce and devised a comprehensive cross-country training program catering to both pre-sales and post-sales teams.
  • Identified and capitalized on opportunities to generate over $5M in additional annual revenue, effectively sustaining revenue per unique despite a 20% decline in unique users over a 3 year period.
  • Facilitated 55% operational expense savings from 2015 to 2016 by implementing operational efficiencies supporting a requested reduction in staff.

Target Roles

  • Sales Operations
  • Revenue Operations
  • Client Services
  • Account Management
  • Partner Operations
  • Vice President
  • Senior Director
  • Director

Timeline

Vice President, Operations

United Online, Inc.
04.2012 - Current

Senior Director, Operations

United Online, Inc.
03.2011 - 03.2012

Director, Account Management & Operations

United Online, Inc.
02.2008 - 03.2011

Director, Client Services

AdReady
04.2007 - 02.2008

Manager, Advertising Operations

United Online (Classmates)
01.2005 - 01.2007

Senior Account Manager

United Online (Classmates)
01.2004 - 01.2005

Account Manager

United Online (Classmates)
01.2003 - 01.2004

Software Test Engineer

United Online (Classmates)
01.2002 - 01.2003

Associate of Arts and Sciences - Business/Sales Focus With High Distinction

Bellevue College

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Jenell Cook