DeAnna Fernandez

• Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
• Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
• Managed inventory tracking and physical inventory counts to minimize loss.
• Oversaw inventory management through cycle counts, audits and shrinkage control.
• Preserved product quality by maintaining stockrooms and disposing of damaged items.
• Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
• Identified operational issues and implemented appropriate process improvements to promote workplace safety and productivity.
• Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
• Exceeded team goals and resolved issues by sharing and implementing customer service initiatives.
• Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.
• Maintained accurate records of employee performance reviews.
• Organized promotional events to increase product awareness.
• Created weekly work schedules for store personnel.
• Planned special promotions or discounts based on market trends.
• Conducted daily store operations, including opening and closing procedures and cash handling.
• Managed daily banking activities such as deposits and withdrawals.
• Monitored inventory levels and placed orders to restock shelves.
• Implemented efficient systems for tracking stock movement.
• Prepared monthly reports on sales figures, expenses, profits.
• Recruited, trained and supervised new employees.
• Developed strategies to maximize sales and profitability.

Successfully manage multiple stores, priorities, and assignments.

Proven capacity to approach problems effectively and creatively.

An experienced team player, bringing enthusiasm and energy into group efforts.

Performed supervisory and administrative functions for assigned staff of twelve associates.

Goal-oriented and hardworking individual, determined to succeed.

Schedules, payroll, loss prevention, banking.

Recruited,

• Ordered and controlled flow of inventory to keep store's most in-demand items in stock.
• Increased profits through effective sales training and troubleshooting profit loss areas.
• Answered customer questions and addressed problems and complaints in person and via phone.
• Planned and implemented marketing events to promote store and available products.
• Conducted interviews, made hiring decisions matching appropriate skill level to job and evaluated team member performance.
• Created talent development plans for current employees and built high-performing marketing team.
• Evaluated operating statements to identify business trends, expense control opportunities and potential shrink.
• Developed overall store strategies and tactics to achieve sales and service and operational performance goals.
• Facilitated new client onboarding and worked closely with technology implementation and contract sourcing teams.
• Created weekly schedule to verify coverage during peak business hours.
• Maintained aesthetically pleasing displays for entire store to showcase products in appealing way.
• Set department standards for customer service, employee relations and overall profitability.
• Maintained professional standards in sales and customer relationships and generated leads from internal and external sources.
• Opened and closed store by counting cash drawers and making daily bank deposits.
• Supported sales team members to drive growth and development.
• Resolved customer complaints regarding sales and service.
• Coached, developed and motivated team to achieve revenue goals.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Used change methodologies to increase sales and led projects for increased productivity.