Jessica Pedraza
Dallas,TX
Summary
Dedicated retail electricity professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
10
10
years of professional experience
Work History
Marketing Specialist- Acquisition Sales
Vistra Corp
Dallas, United States
07.2020 - Current
- Managed potential channel conflict by fostering excellent communication and strict adherence to channel rules of engagement.
- Tracked key metrics and developed spreadsheets and data models
- Identified appropriate marketing channels and target customers for campaigns.
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Created and maintained precise and accurate models, charts and reports.
- Met and exceeded targets and growth metrics within assigned partner accounts resulting in over 20% above sales goal for the year.
- Led solution development efforts to address end-user needs while coordinating involvement of company and partner personnel.
- Accomplished multiple tasks within established timeframes.
- Recommended performance improvements based on KPI analysis.
Marketing - Retention Sales Lead Analyst
Vistra Corp
Dallas, TX
06.2018 - 07.2020
- Identified appropriate marketing channels and target customers for campaigns.
- Developed campaigns and specific marketing strategies for clients.
- Identified and resolved problems through root cause analysis and research.
- Maximized team knowledge and productivity by training, monitoring and directing employees in application of best practices and regulatory protocols.
- Documented procedures and business processes and shared information with appropriate stakeholders.
- Researched and recommended process improvements designed to mitigate operational and financial risk.
- Analyzed sales and marketing data for improved strategies.
Process Optimization Lead Analyst
Vistra Corp
iRving, Texas
02.2014 - 06.2018
- Established requirements and developed tailored methodology to bolster management decision support reporting.
- Monitored employee tasks, evaluating information processing and performance to gauge business functions and inefficiencies.
- Evaluated and adopted new technologies to address changing industry needs.
- Boosted information sharing by enhancing interfaces between computer systems.
- Created workflow diagrams and Gantt charts to clearly demonstrate processes and timelines.
- Diminished process gaps and encouraged optimal productivity by closely supervising workflow of claims analysts and mail clerks.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
Education
MBA - Marketing Analytics
University of North Texas
Denton, TX05.2022
Bachelor of Science - Management
University of Texas -RGV
Edinburg12.2008
Skills
- Customer Monitoring
- Competitive Market Analysis
- Customer Communication
- Executive-Level Presentations
- Business Analysis
- Marketing Analytics
- Analytics Monitoring and Evaluation
- Sales and Marketing Methods
- Pricing Analysis
- Corrective Actions
- Root Cause Identification
- Process Management
- Sales Initiatives
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Marketing Specialist- Acquisition Sales
Vistra Corp
07.2020 - Current
Marketing - Retention Sales Lead Analyst
Vistra Corp
06.2018 - 07.2020
Process Optimization Lead Analyst
Vistra Corp
02.2014 - 06.2018
MBA - Marketing Analytics
University of North Texas
Bachelor of Science - Management
University of Texas -RGV
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