April Beguesse

I serve in a pivotal role in the success of a functioning Brand, Marketing and Creative Division. My focus is playing a critical role in the creative work interfacing with stakeholders, internal creative, and external resources for the execution of omnichannel 360 marketing campaigns. I am the glue in the leadership team. I am strategically five steps ahead, assessing potential issues before they turn into real roadblocks. Manage team schedules, including kickoffs, daily stand-ups, roundtable internal and partner reviews to ensure projects/events are on brand, on-time and in budget.

I ensure creative brief strategies are communicated, brand standards are maintained, proper processes are adhered to, and deliverable timelines are met.

Manage all outside contractors, agencies, and freelancers. I pride myself in managing multiple deadline-driven projects and events simultaneously, managing vendor activities, creating specifications, attending press-checks and photo-shoots.

I served as Leadership over the execution of large-scale brand development projects for my dedicated brands. Acted as key liaison between retail and digital marketing within the creative departments (2d and 3d digital) specifically the creative planning processes from inception through completion. Expert in process improvement, developing best practices in project management and love working with a wide cross section of leadership.

I was tasked to act as primary contact for all creative packaging assets and print production deliverables. A strong working knowledge of maintaining Brand Standards, production workflows for static, live action, and animated content.

I achieved success in a leadership role, managing all production aspects and communications for all print, packaging, video, animation, and game App production related deadline schedules within Hasbro’s domestic and international departments.