Sakshi Tiwari

Company Overview: New Village Arts is a 20-year-old Theatre Company that attracts nearly 20,000 patrons every year

• Spearheaded multi-channel marketing campaigns and events, overseeing content creation and distribution across website (WordPress), social media platforms (HubSpot), email marketing (Dotdigital), and surveys (SurveyMonkey), resulting in high engagement and brand visibility.
• Drove client and partner relations (sponsors/partners), securing and managing relationships that contributed to 25% of overall revenue, enhancing long-term growth and loyalty.
• Directed brand strategy and cross-platform alignment, ensuring strict adherence to brand guidelines across digital, print, and partner channels to elevate brand consistency and impact.
• Increased social media engagement by 30% through a targeted content calendar, video production, graphic design (Canva), Facebook ads, and interactive surveys, strengthening audience engagement and expanding follower base.
• Optimized marketing operations and reporting systems, establishing new processes to track campaign performance, monitor KPIs, and target potential partners and audiences effectively.
• Led agency coordination and developed comprehensive media plans across print, radio, and digital; leveraged ticketing software, managed sponsorships, and orchestrated high-profile community events, including annual gala events and media interactions, to amplify reach and revenue.

Company Overview: One of the world's largest advertising and event-holding companies

• Led global account management for high-impact campaigns with budgets up to $10M, including NBA projects, Marriott product launches in Southeast Asia, and multi-city music concerts.
• Primary liaison for cross-functional teams, overseeing creative agency coordination, third-party vendors, and client alignment to ensure seamless project execution.
• Directed post-event reconciliations and performance reviews to drive insights and strengthen client and partner relationships.

Company Overview: One of India's leading communications & entertainment companies

• Led marketing operations and sponsor content production for global IPs like the IIFA Awards, ensuring brand consistency across markets.
• Monitored brand and event coordination for major fashion and trade shows, aligning execution with client objectives.
• Directed large-scale event planning and branded content across US, Europe, and Asia, enhancing audience engagement and sponsor visibility.
• Oversaw sponsor commitments and vendor partnerships, ensuring timely delivery and compliance with brand standards..

Company Overview: A creative, social media, and integrated digital advertising agency

• Managed key accounts to develop and execute advertising plans, product launches, and branded content.
• Led campaign management, ensuring timely and successful execution.
• Coordinated contract renewals and collaborated with legal and account teams to ensure smooth operations.

Company Overview: Pioneer in imported luxury beauty brands

• Completed advanced marketing and technical training in Paris for a premium brand, gaining expertise in product strategies.
• Trained and led the team for a successful product launch, driving effective market penetration in the retail sector.