Summary
Overview
Work History
Skills
Certification
Timeline
Generic

Alyssa Trujillo

Castle Rock,CO

Summary

Results-oriented executive professional with history of delivering impactful organizational changes and strategic initiatives. Proven ability to lead and inspire teams, ensuring alignment with company goals and fostering culture of excellence. Known for adaptability and strong focus on achieving measurable results through effective collaboration and leadership.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Director of Community Partnerships

Dignity Hospice of Colorado
05.2021 - Current
  • Achieved financial growth, driving revenue through innovative business strategies. Grew census from 96 to 189 from May '21 to current.
  • Improved brand awareness through targeted marketing campaigns and events.
  • Enhanced brand recognition by developing and executing creative marketing campaigns, and internal processes and procedures.
  • Created unique opportunities to differentiate Dignity from all other hospice agencies.
  • Supplied marketing expertise and training to all departments.
  • Led all social media marketing strategies.
  • Oversaw marketing initiatives to drive consistent revenue growth.
  • Secured new partnerships through targeted outreach and effective sales presentations.

Executive Director

Juniper Communities
10.2018 - 04.2021
  • Oversaw operations for 136 total apartments, 18 in memory care
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover
  • Recruited new members by networking at community events and distributing promotional materials to attendees
  • Drove strategic improvements to enhance operational and organizational efficiencies
  • Prioritized and allocated valuable resources to meet business targets
  • Established personnel performance metrics to encourage efforts toward common goals
  • Aligned department vision, goals and objectives with company strategy to achieve consistently high results
  • Monitored sales forecasts and projected financial planning for organization to achieve revenue goals
  • Leveraged experience through vital management positions guiding business to success
  • Supported business growth through strategic planning and process development

Director of Community Relations

Atria Senior Living and Juniper Communities
04.2017 - 10.2018
  • Responsible for the external sales and marketing aspect of the business, for 2 communities as Senior Sales Director
  • Occupancy remained between 90%-100% monthly, on average, $40,000-$60,000+ new revenue monthly
  • Responsible for all clinical accounts, including hospitals, rehabs, nursing homes, doctor’s offices as well as some non-clinical accounts, such as Alzheimer’s Association, Chamber of Commerce and local churches
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
  • Determined target demographics and devised strategic marketing initiatives to reach target audiences
  • Resolved conflicts and negotiated mutually beneficial agreements between parties
  • Worked closely with Executive Director and other Leadership Team members to maintain optimum levels of communication to effectively and efficiently complete projects
  • Developed and maintained courteous and effective working relationships

Life Guidance Director

Atria Senior Living
09.2013 - 04.2017
  • Coached and trained newly hired employees to promote knowledge of responsibilities and position requirements
  • Conducted tours of facility to prospective residents and families
  • Monitored daily delivery of quality services, which promoted high level of satisfaction among families and residents
  • Recruited and hired highly talented individuals bringing great skills and passion to work
  • Communicated effectively with family members on regular basis regarding care, issues and overall health of loved ones
  • Fostered excellence by example by "setting pace" and being hands on mentor to community staff
  • Supervised team of 10-15 caregivers, med techs and support staff
  • Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees
  • Monitored and inspected staff processes to eliminate hazards posed for both residents and staff while ensuring continuous compliance with regulations

Recreation Director and Volunteer Coordinator

Berkley Manor Care Center
01.2009 - 01.2013
  • Successfully led recreation team through 5 State Health Department deficiency-free surveys
  • Involved with discharge planning, care conferences, MDS’, admissions process and marketing efforts
  • Scheduling and managing of staff
  • Performed assessments on activity programs to determine what specific activities were suitable
  • Designed wide variety of activities to stimulate interest, involvement and engagement of residents
  • Maintained running inventory of supplies and purchases to monitor budget expenditures
  • Worked with nursing team to identify and document changes in patient mental acuity and physical abilities
  • Supervised Activities Assistants and conducted performance evaluations
  • Drafted budgets for programs and ordered materials that were needed for certain activities
  • Networked with community organizations and leaders for volunteer opportunities and cooperative engagements
  • Developed and lead intergenerational activities to encourage mental agility of residents

Skills

  • Report compilation
  • Program leadership
  • Budgeting
  • Strategic Planning
  • Staff Management
  • Marketing
  • Relationship building
  • Stakeholder engagement
  • Operational efficiency
  • Risk management
  • Policy development

Certification

Certified Assisted Living Administrator obtained 2017


National Certified Activity Professional

QMAP

Timeline

Director of Community Partnerships

Dignity Hospice of Colorado
05.2021 - Current

Executive Director

Juniper Communities
10.2018 - 04.2021

Director of Community Relations

Atria Senior Living and Juniper Communities
04.2017 - 10.2018

Life Guidance Director

Atria Senior Living
09.2013 - 04.2017

Recreation Director and Volunteer Coordinator

Berkley Manor Care Center
01.2009 - 01.2013

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Alyssa Trujillo