Seth Harrington
Charlotte,NC
Summary
Dynamic marketing professional with a proven track record in creating engaging content and driving lead generation across diverse demographics. A collaborative team player committed to achieving company goals through innovative strategies and fresh ideas. Skilled in orchestrating marketing events to elevate brand awareness and strengthen community connections. Adept at optimizing SEO strategies to enhance online visibility and attract ideal clients, consistently delivering results in competitive environments.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
Social Pet Hotel & Daycare
03.2024 - Current
- Developed and executed targeted content strategies across three locations in the Charlotte area, driving lead generation and catering to diverse demographics.
- Boosted lead generation by creating engaging content for social media platforms, making Social Media one of the top referral sources in 2024.
- Increased brand awareness and customer engagement by 50% from producing shareable content for multiple social media channels and email marketing campaigns.
- Managed cross-functional teams to successfully execute promotional events and new service launches.
- Coordinated email campaigns and newsletters, increasing customer engagement and retention.
- Led SEO initiatives to optimize content and ensure alignment with target audiences, resulting in increased online engagement.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions and improve campaign performance.
- Conducted market research and competitor analysis to identify potential partnerships and expand the company’s network in targeted industries.
Social Media Specialist
Social Pet Hotel & Daycare
01.2023 - 03.2024
- Created 100+ daily client report cards featuring personalized photos and pet care updates, enhancing customer satisfaction and engagement.
- Managed daily updates across social media profiles to strengthen the company’s online presence and drive visibility.
- Crafted compelling captions and text for photos, videos, and graphics, ensuring consistency across online platforms.
- Developed and maintained a comprehensive social media calendar, including scheduling email blasts, social posts, marketing campaigns, and website updates.
- Managed the company’s social media interactions by posting content, responding to inquiries, and monitoring engagement.
- Produced engaging captions and text for photos, videos, and graphics, both for print and digital platforms.
- Grew the company’s social media following by researching trends, collaborating with influencers, and engaging with potential partners for promotional opportunities.
Social Media Manager
Laid Back Charter
11.2021 - 12.2022
- Co-managed and grew the company’s presence across three social media platforms: Facebook, Instagram, and the company website.
- Assisted in designing and maintaining the company website, including managing appointment bookings and updates.
- Redesigned and optimized social media platforms, ensuring regular content updates and fresh engagement.
- Developed strategies to engage the online community and keep them informed of important announcements in a timely manner.
Market Research Student Intern
Trophy Brewing
08.2020 - 12.2020
- Established and maintained consistent branding across multiple marketing channels to ensure cohesive messaging.
- Developed and distributed surveys to gather customer feedback and insights, aiding in market research.
- Leveraged data analytics to generate actionable customer insights, optimizing advertisement performance.
- Designed and presented creative assets (e.g., Instagram and Facebook ads, print materials, logos) for new business ventures and campaigns.
Education
B.S - Marketing
North Carolina State University
Raleigh, NC05.2022
Skills
- Social Media Management
- Digital Marketing
- Content Curation
- Customer Research
- Analytics and SEO
- Copywriting
Accomplishments
- Eagle Scout, 2015
Timeline
Marketing Specialist
Social Pet Hotel & Daycare
03.2024 - Current
Social Media Specialist
Social Pet Hotel & Daycare
01.2023 - 03.2024
Social Media Manager
Laid Back Charter
11.2021 - 12.2022
Market Research Student Intern
Trophy Brewing
08.2020 - 12.2020
B.S - Marketing
North Carolina State University
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