SHERRY WANG
Digital Marketing Manager
New York,NY
Summary
Detail-oriented recent college graduate with a MPS in Fashion Management, with 4.5+ years of work experience. Aiming to leverage academic experience and a proven knowledge of campaign management and digital marketing to successfully fill the Digital Marketing Manager role at your company.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Social Marketing Analyst
DIANE VON FURSTENBERG
New York City, United States
04.2022 - Current
- Create social data analysis report of brand social media (both official account and influencer content) cross all social media platforms (including Ins, Facebook, LinkedIn, Pinterest, Twitter, and YouTube)
- Define social marketing KIP and provide improve solutions.
Merchandising Intern
TR APPAREL
New York City, United States
01.2022 - 04.2022
- Created and update weekly, seasonal, and annual selling reports.
- Analyzed data to identify trends in sales, stores, product categories, and markets.
- Created selling tools such as look books, product launch packets, etc.
- Conducted competitor analyses to highlight market trends and product need.
Assistant Brand Manager
Gucci Beauty, COTY PRESTIGE
Shanghai, China
01.2021 - 08.2021
- Managed Gucci Beauty brand and product marketing including.
- Created fragrance and makeup product launch plan.
- Conducted brand channel marketing strategy.
- Managed product forecast.
- Coordinated global communication on behalf of local market.
- Developed Creative marketing campaign and design plan.
EC Marketing Sr. Executive
LVMH Perfume & Cosmetics
Shanghai, China
09.2020 - 01.2021
- Handled Fenty Beauty Digital and E-Marketing on TMALL Global.
- TMALL's media planning and promoting.
- Conducted social content planning and producing.
- Aligned store visual merchandising with brand image.
- Controlled the Marketing budget.
- Conducted live-streaming on ecommerce platform.
EC Marketing Executive
L'Oréal China
Shanghai, China
12.2017 - 09.2020
- Conducted Brand Digital and E-Marketing Campaign, including campaign strategy planning, budget planning, influencer buying, and performance data analyzing.
- Partnered with marketing agency, MCNs and influencers to drive customer engagement and growth through publishing high quality content.
- Managed sales tracking during the big promotion period, predict sales achievement by pre-sale and pre-hit performance, and improved EC media efficiency by analyzing performance data
- Increased brand market share by 0.7% within 6 months in China market.
Marketing trainee
Trends Group, Cosmopolitan Magazine
Beijing, China
07.2017 - 12.2017
- Planned and executed fashion event through integrated marketing, campaign planning, event execution and RSVP
- Conducted IMC planning, integrate different media format such as APP display, OOH, social media to maximize public awareness and fans engagement.
Education
Master of Professional Studies - Fashion Management
PARSONS SCHOOL oF DESIGN
08.2021 - 08.2022
Diploma - International Business with French
UNIVERSITé CLERMONT AUVERGNE
09.2016 - 05.2017
BBA - Human Resources Management
DONGBEI UNIVERSITY oF FINANCE AND ECONOMIES
09.2013 - 07.2017
Skills
Market Analysis
Certification
Coursera: Fashion Systems-Parsons School of Design, The New School
Timeline
Social Marketing Analyst
DIANE VON FURSTENBERG
04.2022 - Current
Coursera: Fashion Systems-Parsons School of Design, The New School
01-2022
Merchandising Intern
TR APPAREL
01.2022 - 04.2022
Master of Professional Studies - Fashion Management
PARSONS SCHOOL oF DESIGN
08.2021 - 08.2022
Coursera: Management of Fashion and Luxury Companies-Università Bocconi
08-2021
Speexx French CEFR Level A2
05-2021
Assistant Brand Manager
Gucci Beauty, COTY PRESTIGE
01.2021 - 08.2021
EC Marketing Sr. Executive
LVMH Perfume & Cosmetics
09.2020 - 01.2021
EC Marketing Executive
L'Oréal China
12.2017 - 09.2020
Marketing trainee
Trends Group, Cosmopolitan Magazine
07.2017 - 12.2017
Coursera: Cameras, Exposure, and Photography-Michigan State University
10-2016
Diploma - International Business with French
UNIVERSITé CLERMONT AUVERGNE
09.2016 - 05.2017
BBA - Human Resources Management
DONGBEI UNIVERSITY oF FINANCE AND ECONOMIES
09.2013 - 07.2017
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