Summary
Overview
Work History
Education
Skills
Timeline
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Diana Im

310-951-1183

Summary

Strategic, collaborative, & outcome-oriented PM with 7+ years of experience building 0-1 and scaling data-driven, user-centric products. Expertise in launching and scaling impactful B2C & B2B products at Apple, Microsoft, and GoFundMe, specializing in core product, marketplaces, and subscriptions. Known to balance business goals with delivering delightful user experiences, powered by excellent communication, deep curiosity, partnership, hands-on execution.

Overview

7
7
years of professional experience

Work History

GoFundMe

Staff Product Manager, B2C
03.2022 - 06.2024
  • Owned, defined OKRs, prioritized and delivered on multi-platform, data-driven, and user problem-centric product strategy for GoFundMe creators.
  • Drove 0-1 product strategy and development of a complete suite of intuitive fundraising tools, rooted in understanding of user needs, data, & alignment with partners; led to 20% sustained revenue growth & 25% increase in 30 day retention rates.
  • Launched portfolio of GenAI fundraiser content creation and acquisition features within 5 months, re-defining GoFundMe's position as tech leader and contributing ARR of $125M; achieved through continuous discovery, testing, iteration and collaboration.
  • Led generative AI product strategy on native app and web; presented 2x/week to senior leadership and cross-functional task forces on cross-company AI initiatives.
  • Leveraged analytics and iterative A/B experiments to optimize top of funnel growth, acquisition, and retention; improved overall creator funnel conversion by 5%.
  • Drove UXR for product area; conducted weekly user research and testing sessions.

Apple

Senior Product Manager, Platform
09.2019 - 03.2022
  • Pioneered a new subscription model to launch Apple's first business subscription (Business Essentials), contributing to $XXM in ARR and tapping open brand new user segment.
  • Led the modernization of subscription purchase and management experiences on mobile iOS in 10 geos, resulting in XX% YoY revenue growth & improved user experience.
  • Spearheaded collaboration with 15+ cross-functional teams across product definition, development and go-to-market to successfully launch AppleCare+ in 9 markets.

Microsoft

Strategy Manager, B2B
09.2018 - 09.2019
  • Identified and led a $300M growth opportunity to scale Microsoft Teams from 1-100.
  • Defined and evangelized strategic vision, goals, user impact, and execution plan for a multi-year Teams Product verticalization roadmap with cross- functional partners and highest levels of leadership, securing resourcing.

Microsoft

Product Manager, B2C
06.2017 - 09.2018
  • On founding team of Xbox Game Pass, first-of-its-kind subscription. Defined, launched, optimized promotion offers, contributing to first 3M users in 3 months.
  • 0-1 product development of Xbox Live Creators Program (later ID@Xbox), empowering independent video game developers with tools to create on Xbox.

Education

- Harvard University

A.B in Sociology | Cambridge, MA, USA
05-2017

Skills

  • Product strategy & vision
  • Continuous product discovery
  • Product growth strategy
  • Experimentation & iteration strategy
  • Qualitative user research
  • Quantitative data analysis
  • Competitive positioning
  • People management & mentorship
  • B2C & B2B SaaS
  • Mobile and desktop development
  • Commerce feature development
  • Subscriptions feature development
  • Subscription products
  • Gaming products
  • GenAI development
  • Looker, Amplitude
  • Jira, Confluence
  • Figma, Hotjar, Optimizely

Timeline

GoFundMe

Staff Product Manager, B2C
03.2022 - 06.2024

Apple

Senior Product Manager, Platform
09.2019 - 03.2022

Microsoft

Strategy Manager, B2B
09.2018 - 09.2019

Microsoft

Product Manager, B2C
06.2017 - 09.2018

- Harvard University

A.B in Sociology | Cambridge, MA, USA

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Diana Im