Summary
Overview
Work History
Education
Skills
Timeline
Generic

STEPHANIE ERIN HAYES

Grand Island

Summary

Experienced in merging marketing and human resource knowledge to drive results through administration and strategic planning. Seeking a challenging position to expand skills and knowledge in a dynamic team environment for professional growth and development.

Overview

16
16
years of professional experience

Work History

Marketing Manager

Lake Square Mall
01.2010 - 07.2015
  • Collaborated with cross-functional teams to improve product positioning and messaging.
  • Developed and executed targeted marketing campaigns to enhance brand visibility.
  • Utilized CRM systems to track customer interactions and streamline communication efforts.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Managed social media accounts, engaging with followers and creating loyal brand community.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Customer Service Representative

Phillips Toyota
07.2015 - 08.2016
  • Provided excellent customer service experience to all customers; took thorough messages as it related to the callers and their inquiries.
  • Provided basic information to callers that had general inquiries, placed follow up calls for service and sales functions, and assisted management with various clerical duties.
  • Assisted with filing duties and other administrative tasks as needed.
  • Verified all cash, checks, and credit card payments on hand at end of every shift.
  • Communicated any discrepancies in the totals to the appropriate unit. Verified parts and service invoices to batch posting report and account for all invoices closed from the previous day.

Marketing Manager

Viaport Florida (Lake Square Mall, Simon Properties)
08.2016 - 03.2019
  • Led development and execution of marketing strategy for all company initiatives.
  • Managed all social media platforms and boosted brand reputation using geo-targeting and geofencing tactics.
  • Coordinated internal and public events including birthday parties, corporate events, and promotions.
  • Collaborated with the sales team to produce marketing collateral and drive leads.
  • Oversaw marketing budget, campaigns, digital content, and PR efforts.
  • Directed a team in achieving branding and outreach goals, increasing event revenue significantly.
  • Managed social media platforms, increasing engagement through tailored content strategies.
  • Coordinated email marketing initiatives, optimizing open rates and conversions.
  • Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
  • Executed email marketing campaigns to nurture leads and convert prospects into customers.

Marketing Manager

Via Entertainment (Lake Square Mall)
08.2016 - 03.2019
  • Developed and implemented brand strategy.
  • Developed the marketing strategy for new and existing products
  • Oversaw all implementation of the marketing strategy - including campaigns, events, digital marketing, and PR.
  • Worked closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Guided the day-to-day activities of the marketing team.
  • Ensuring that the marketing team implements the marketing objectives.
  • Work closely with product management team to define marketing materials and programs.
  • Manage social media presence and direct programs to improve social media reputation and recognition.
  • Delivered marketing and communication strategies for the company.
  • Produced all ideas for all corporate parties, birthday parties and promotional events and organized them efficiently, which in turn created a vast majority of the revenue within the company
  • Ran all areas of social media and public relations within the company including Geo Targeting and Geo Fencing
  • Viaport Florida (Same Company)

Executive Director

Tavares Chamber Of Commerce
07.2022 - Current
  • Led organizational strategy to enhance operational efficiency and drive mission alignment.
  • Developed and implemented policies that improved program effectiveness and stakeholder engagement.
  • Oversaw budgeting and financial management to ensure sustainable resource allocation.
  • Fostered partnerships with community organizations to expand outreach and service delivery.
  • Directed team initiatives, mentoring staff to promote professional development and collaboration.
  • Facilitated board meetings, presenting data-driven insights for informed governance decisions.
  • Advocated for organizational growth through innovative program development and evaluation strategies.
  • Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
  • Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
  • Used QuickBooks to manage bookkeeping and payroll for.
  • Conducted performance management reviews, ensuring alignment with organizational goals and individual development plans.
  • Mentored junior HR staff, fostering professional growth and enhancing team capabilities in human resources practices.
  • Managed conflict resolution processes, promoting a positive workplace culture and employee satisfaction.

Education

Orange County Community College
Middletown, New York
01.1997

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Pine Bush High School
Pine Bush, New York
01.1995

Skills

  • Effective communication
  • Team leadership
  • Professional communication proficiency
  • Strategic decision-making
  • Prioritization and scheduling
  • Team leadership
  • Skilled in Microsoft Word and PowerPoint
  • Windows proficiency
  • Social media management
  • Critical thinking abilities
  • Skilled in creating and managing spreadsheets in Google Sheets
  • Social media marketing proficiency
  • Social media engagement
  • Business growth
  • Social media management
  • Budget and expense analysis
  • QuickBooks experience

Timeline

Executive Director

Tavares Chamber Of Commerce
07.2022 - Current

Marketing Manager

Viaport Florida (Lake Square Mall, Simon Properties)
08.2016 - 03.2019

Marketing Manager

Via Entertainment (Lake Square Mall)
08.2016 - 03.2019

Customer Service Representative

Phillips Toyota
07.2015 - 08.2016

Marketing Manager

Lake Square Mall
01.2010 - 07.2015

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Pine Bush High School

Orange County Community College

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STEPHANIE ERIN HAYES