Hi, I’m
Praveen Kumar
Nesconset,NY
Summary
Bringing over 11 years of hands-on experience as a Salesforce Marketing Cloud Architect, possess deep expertise across a wide range of tools and functionalities. Proficiency covers Email Studio, Mobile Connect, Automation, Journey Builder, Contact Builder, Content Builder, Amp Script, SSJS, SQL, Cloud Pages, Marketing Cloud Intelligence, Marketing Cloud Account Engagement, Social Studio, CDP (Customer Data Platform), and Interaction Studio. Provided valuable assistance to the software development team by collaborating on the creation of innovative SOAP/REST API integrations with various systems. Designed responsive emails and landing pages to ensure function seamlessly across diverse email clients, web browsers, and mobile devices, utilizing HTML5/CSS3, JavaScript, and jQuery expertise. Demonstrated expertise in developing diverse customer data platform components including Data Streams, Data Lake, Data Space, Calculated Insight, Segments, Activation Triggers, and Triggers. Seamlessly integrated Marketing Cloud with Sales Cloud and Commerce Cloud utilizing the Marketing Cloud Connector. Played a pivotal role in the IP warmup process. Implemented customized reports leveraging Data Views, Google Analytics (GA360), and Einstein Analytics. Skilled in utilizing agile methodologies with platforms such as JIRA and Confluence.
Overview
10
years of professional experience
1
Certification
Work History
Teachers Federal Credit Union BankNesconset, NY
Salesforce Marketing Cloud Architect
12.2023 - 03.2024
Job overview
- Collaborate closely with Product Management, Program Management, and business stakeholders through robust verbal communication to craft, develop, and execute innovative marketing campaigns
- Developed and scheduled complex data imports, exports, and automations, saving 20+ hours per week.
- Wrote and maintained custom scripts to increase system efficiency and performance time
- Provided 2nd and 3rd level technical support and troubleshooting to internal and external clients
- Contributed to business growth by designing and building highly available and fault-tolerant systems
- Ensured regulatory compliance by adhering to industry standards while designing and implementing secure marketing cloud solutions
- Delivered hands-on training sessions on various aspects of salesforce marketing cloud, empowering team members to excel in their roles effectively
Eli Lilly and CompanyBangalore, Karnataka
Salesforce Marketing Cloud Technical Architect
09.2022 - 10.2023
Job overview
- Architect and lead development of custom CDP, ensuring seamless integration with existing digital ecosystems
- Design and implement data models, schemas, and configurations to support data management and segmentation within Salesforce Data Cloud
- Configure Identity Resolution rules sets to unify source profiles
- Develop and maintain custom code, triggers, and automation processes to extend functionality
- Analyze data, generate calculate insights, and suggest new segments
- Created multi-channel customer journeys, resulting in 30% increase in conversion rates.
- Monitored and tested application performance to identify potential bottlenecks, develop solutions and collaborate with developers on solution implementation
- Resolved complex technical issues by troubleshooting systems, analyzing root causes, and implementing effective fixes
T-Systems ICT India Pvt.LtdBangalore, Karnataka
Salesforce Marketing Cloud Technical Architect
02.2021 - 09.2022
Job overview
- Design technical specifications and architect end-to-end solutions using Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, and Audience Builder
- Lead implementation of Salesforce Marketing Cloud solutions, including configuration, customization, and integration with other systems
- Provide technical expertise and guidance to internal teams and clients on Salesforce Marketing Cloud best practices, functionality, and capabilities.
- Improved business productivity for clients by 30% by re-engineering and designing infrastructures
- Provided technical leadership to team members during system design
- Delivered high-quality solutions within tight deadlines while adhering to budget constraints
UST GlobalBangalore, Karnataka
Salesforce Marketing Cloud Campaign Specialist
10.2018 - 01.2021
Job overview
- Experience administering SFMC accounts & business units with Extensive knowledge of Business Units, Mobile Studio, Email studio, Web Studio, Content Builder, Journey builder
- Lead team of 10 marketing specialist in deploying comprehensive salesforce marketing cloud solution for major Transport and logistic client, delivering project 2 weeks ahead of schedule and under budget by 10%
- Designed and coded responsive email templates, increasing mobile engagement by 40%
- Leveraged A/B testing to increase CTA click-through rates by 25%
- Design and implement custom dashboard for real-time marketing performance tracking in salesforce marketing cloud, reduce report generation time by 30% and enhancing decision-making efficiency.
Accelerize360Hyderabad, Andhra Pradesh
Salesforce Marketing Cloud Engineer
04.2018 - 09.2018
Job overview
- Orchestrated and implemented integration of Salesforce Marketing Cloud with third-party CRM systems, optimizing data flow and reducing manual data entry by 60%
- Formulated multi-channel engagement strategy incorporating SMS, Email, and Social Media campaigns within Salesforce Marketing Cloud, resulting in 50% increase in customer engagement
- Assume direct responsibility for daily implementation and configuration of marketing cloud account engagement, frequently in collaboration with Salesforce Sales Cloud.
- Assisted in migration projects from on-premises data centers to marketing cloud environments, ensuring minimal disruption to business operations
- Evaluated new marketing cloud technologies and recommended solutions that aligned with organizational goals and objectives
Gale PartnersBangalore, Karnataka
Salesforce Marketing Cloud Specialist
07.2017 - 03.2018
Job overview
- Manage configuration, setup, and maintenance of data models including data extensions, shared data extensions, and Contact model
- Collaborate with customers to work with platform data using SQL, system data views, and Send Log
- Devised and implemented strategies to optimize digital marketing campaigns
- Create email designs and creative templates using Photoshop or comparable design applications
- Interpreted clients' needs and introduced services to fit specific requirements
- Increased team performance by 20% through rigorous training and mentoring initiatives.
- Analyzed marketing data and trends to identify opportunities for improvement
Mirum India Pvt.LtdMumbai, Maharashtra
Salesforce Marketing Cloud Consultant
05.2017 - 07.2017
Job overview
- Establish user roles and allocate permissions accordingly
- Create Sender Profiles, Delivery Profiles, Send Classifications, and oversee Reply Mail Management
- Worked well in team setting, providing support and guidance
- Develop Installation Packages and configure Sender Authentication Packages
- Oversee and maintain updates for integrations and connectors
- Execute Salesforce administrative tasks, including page setup, Validation Rules, and Permission sets.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
Theorem India Pvt.LtdMysuru, Karnataka
Salesforce Marketing Cloud Developer
04.2014 - 05.2017
Job overview
- Strategize, implement, and oversee marketing campaigns leveraging Salesforce Marketing Cloud
- Customize and tailor Salesforce Marketing Cloud to fulfill intricate business needs, enriching marketing automation processes
- Create technical resolutions for personalized customer journeys, email campaigns, and automated workflows, aligning them with marketing strategies
- Administer, configure, and develop Salesforce Marketing Cloud functionalities
- Anticipated and resolved complex product issues, achieving 15% reduction in complaint volume.
- Maintained up-to-date knowledge of emerging technologies and trends in order to provide cutting-edge solutions for clients'' needs.
Education
Jawaharlal Nehru Technological University, Chittoor, AP
Bachelor of Engineering (B.E.) from Computer Science And Information Technology
05.2008
Skills
- Server Side JavaScript (SSJS)
- Amp Script
- REST/SOAP API
- Customer Data Platform (CDP)
- Interaction Studio
- Marketing Cloud Account Engagement
- Marketing Cloud Intelligence
- Social Studio
- SQL
- HTML5/CSS3
Certification
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Developer
- Salesforce Associate
Languages
English
Full Professional
Timeline
Salesforce Marketing Cloud Architect
Teachers Federal Credit Union Bank
12.2023 - 03.2024
Salesforce Marketing Cloud Technical Architect
Eli Lilly and Company
09.2022 - 10.2023
Salesforce Marketing Cloud Technical Architect
T-Systems ICT India Pvt.Ltd
02.2021 - 09.2022
Salesforce Marketing Cloud Campaign Specialist
UST Global
10.2018 - 01.2021
Salesforce Marketing Cloud Engineer
Accelerize360
04.2018 - 09.2018
Salesforce Marketing Cloud Specialist
Gale Partners
07.2017 - 03.2018
Salesforce Marketing Cloud Consultant
Mirum India Pvt.Ltd
05.2017 - 07.2017
Salesforce Marketing Cloud Developer
Theorem India Pvt.Ltd
04.2014 - 05.2017
Jawaharlal Nehru Technological University
Bachelor of Engineering (B.E.) from Computer Science And Information Technology
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Developer
- Salesforce Associate
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