Amanda Balser

• Educating, enrolling, and consulting 36 dealerships on Customer Experience initiatives and programs.
• Analyzing data to identify opportunities for growth and improvement.

• Led and supported a team of 8 Zone Managers in executing vehicle wholesale. Managed and track allocation, progress, and provide updates. Analyzed, cleansed and standardized data for usability
• Provided guidance and plans to improve dealer relations, support Ford programs, and exceed sales objectives resulting in our Market Area exceeding sales goals and leading the nation in 2023
• Liaised with Percepta management, Ford field team, and Zone Managers to promote a positive working relationship and interpret/execute business plans and strategies

• Facilitated, trained, and supported training and development for 19 new hires in 1 year
• Identified opportunity areas in the onboarding processes, and adapted curriculum to align and prepare Zone Managers for their roll to ensure business needs were met
• Developed onboarding progress tracker/dashboard to present to management, helping to identify gaps and reducing onboarding time by 20% (from136 to 108 days)

• Fostered relationships and consulted with Ford dealerships to exceed sales objectives, improve market share, and increase profitability, resulting in top 10% rankings among other zones and subsequently leading to promotions to Zone Manager II, and Senior Zone Manager
• Executed and presented marketing plans and programs, including wholesale allocation, and consulted on key elements of retail operations with dealerships, including optimal vehicle ordering, inventory control, and sales performance.

• Manages all aspects of a small business including networking, relationship building, recruiting, training, and motivating new and existing team members (4), identify and develop new leaders, setting sales and recruiting goals, managing personal inventory and sales forecasting.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

• Scouted, interviewed, hired, and trained team of 15-40 people on sales strategies, customer interactions, and product knowledge resulting in movement from a 'B' volume store to an 'A' volume store ($1 million+ store volume)
• Organized, prepared in-store marketing, planned sales strategies, forecast.