Amy Cronk
Milwaukee,WI
Overview
20
20
years of professional experience
Work History
EVENT & COMMUNICATIONS MANAGER
Association Executives Group
06.2023 - Current
- Responsible for budgeting and planning all annual conferences for 3 separate professional non-profit associations
- Responsible for recruitment and retention of all corporate sponsors/partners in addition to booth sales through these groups for events, conferences, and symposiums
- Responsible for all social media communications in addition to all internal communications and events such as scheduling, planning, and hosting webinars and remote meetings
- Resolve member issues through email and by phone
- Updated each association website as needed
- Miscellaneous administrative duties using CiviCRM, MailChimp, My Membership, Survey Monkey and Joomla.
District Event Marketing Manager
LeafFilter Gutter Protection
12.2021 - 05.2023
- Responsible for onboarding all employees on CRM, Concur and ADP
- Recruit, interviewed, hired, trained and supervised staff of up to 10 Event Marketers
- Responsible for researching, booking and attending approximately 3-4 shows, fairs or expos per week
- Responsible for meeting or exceeding show lead projections on a weekly basis
- Responsible for payroll, and all administrative functions of the position
- Responsible for managing an annual $200,000 event budget
- Responsible for booth setup and all event logistics including on-site management
- Responsible for staff travel, mileage and hotel reconciliation and reimbursement
- Responsible for all ongoing training and development for staff in person and remotely
- Continually maintained and improved company's reputation and positive image in markets served.
Member Services Senior Advisor
East Bank Club
05.2019 - 11.2021
- Report to the Membership Director, provide exceptional customer service to existing members, and increase revenue by selling corporate and individual memberships for a 475,000 square foot premier health club with more than 11,000 members
- Handle all administrative functions as it relates to club memberships including processing membership agreements, tracking lead sources, generating weekly sales reports, managing CRM database, following-up with prospective members, resolving member issues, and processing customer feedback reports
- Play a lead role in the new member on-boarding process to successfully integrate members with all aspects of club offerings and ensure member engagement
- Attend and assist with planning of internal and external club events
- Conduct needs analysis, provide walk-throughs, present membership benefits, and invite prospects to become a member of the club
- Implement lead generation strategies and develop targeted lead lists to increase membership sales revenue
- Network with members and guests to generate membership referrals and retention
- Responsible for onboarding all new members on EBC App and online.
EVENT SPECIALIST
Wurth Baer Supply
07.2017 - 03.2019
- Researched, organized and planned all trade shows, conferences and festivals
- Managed and maintained a 300,000 yearly event budget
- Act as a liaison between company and trade show managers
- Kept close liaison with marketing departments
- Managed relationships with venues, including solicitation, contract negotiation and payment.
Studio Manager
Orangetheory Fitness
02.2015 - 05.2017
- Successfully launched a 3,000 square foot fitness studio from pre-sale to grand opening while exceeding pre-opening membership goals by 200% with a target of 250 members
- Reported to the owner, lead a team of fitness professionals and front desk associates, and spearheaded all new membership sales production and retention of current members
- Trained and onboarded all employees on club management software
- Running and daily productivity reports and presenting reports
- Recruited, hired, and onboarded all new associates and conducted quarterly in-house training courses focused on customer service, member management software usage, basic business principles, and sales best practices.
Owner
Fitness312
05.2008 - 01.2015
- Managed all aspects business operations, directed a team of independent yoga instructors and fitness trainers, and oversaw all aspects of sales and lead generation through social media, networking, community outreach, promotional events, and referrals.
VP of Operations
Royal Fitness and Nutrition
02.2006 - 03.2008
- Reported directly to the owners, directed all day to day business operations, led performance of Membership Director, front desk staff, personal trainers, group exercise instructors, and childcare employees within a 30,000 square foot fitness facility
- Developed and delivered ongoing associate training and development programs, assessed employee performance, and provided individualized coaching to ensure exceptional customer experiences, improve operations, and maximize revenue growth
- Developed Standard Operating Procedures to streamline business processes, ensure consistent delivery of service, and efficient execution of business objectives
- Monitored monthly revenue vs YTD
- Prepare monthly department budgets and present proposals to leadership team to establish projected income and expenses
- Led weekly staff meetings to identify key issues related to business performance, foster group decision making, ensure operational alignment with financial goals, develop business strategies, and maintain effective execution of operating standards
- Recruited, hired, on-boarded, and trained new employees to deliver expectational customer service, facilitate achievement of financial objectives, and add value to an overall culture of high performance
- Increased company growth through collaboration with sales and marketing departments.
General Manager
Health Fitness Corporation
01.2004 - 01.2006
- Reported to the Regional Supervisor, drove sales performance, oversaw multi-departmental operations, and led a team of front desk associates, sales professionals, and a Personal Training Director, and managed P&L for a 25,000 square foot facility
- Successfully launched new facility from presale to grand opening and met all pre-opening membership goals
- Successfully launched and managed new membership management software, onboarding all employees and running daily reports and payroll
- Developed and delivered ongoing associate training and development programs, assessed employee performance, and provided individualized coaching to ensure exceptional customer experiences, improve operations, and maximize revenue growth and retention.
Education
BA in Marketing -
Northeastern Illinois University
Chicago, ILSkills
- Events Management
- Customer Growth & Onboarding
- Content Creation
- Project Management
- Budgets and Contracts
- Sales & Marketing
- Adobe Creative Suite
- CRM
- Event Evaluations
- Profit & Loss
- Budgeting
- Event Planning
Social - Linkedin
https://www.linkedin.com/in/amymilwaukee
Timeline
EVENT & COMMUNICATIONS MANAGER
Association Executives Group
06.2023 - Current
District Event Marketing Manager
LeafFilter Gutter Protection
12.2021 - 05.2023
Member Services Senior Advisor
East Bank Club
05.2019 - 11.2021
EVENT SPECIALIST
Wurth Baer Supply
07.2017 - 03.2019
Studio Manager
Orangetheory Fitness
02.2015 - 05.2017
Owner
Fitness312
05.2008 - 01.2015
VP of Operations
Royal Fitness and Nutrition
02.2006 - 03.2008
General Manager
Health Fitness Corporation
01.2004 - 01.2006
BA in Marketing -
Northeastern Illinois University