AAINA MAINI
Chicago
Summary
Senior Business Analyst with years in healthcare and B2B SaaS, passionate about turning complex requirements and stakeholder needs into clear, actionable solutions. I thrive at the intersection of business, clients, and technology—guiding teams, untangling messy processes, and ensuring projects run smoothly while staying compliant. Known for building trust with stakeholders, asking the tough questions, and delivering insights that actually change outcomes.
Overview
5
5
years of professional experience
Work History
Senior Business Analyst - Marketing
Alation Inc
01.2023 - 01.2025
- Performance Measurement and Strategy; synthesized cross-channel performance data to track key pipeline KPIs, evaluate marketing effectiveness and deliver actionable insights to leadership-contributing to a 25% increase in ROI through strategic program enhancements
- Engineered Self-Serve Reporting Ecosystem; built and scaled analytics portfolio that enabled teams to quickly uncover patterns and identify underperforming tactics while reducing redundant reporting requests by 40%
- End-to-End Solution Ownership; directed and managed the development of a marketing data mart collaborating with with data engineers by tracking project milestones, and ensuring timely delivery of high-quality solutions
- Solution Design & Delivery: partnered with business and technical leads to translate approved requirements into detailed solution documentation, ensuring alignment across development, QA, and business teams throughout the project lifecycle
- Stakeholder Communication & Governance; partnered with internal teams and executives to establish unified analytics vision, optimizing business processes through targeted enhancements that improved stakeholder alignment
- Process Optimization; analyzed inefficiencies in lifecycle, performed RCA, conducted gap assessments, and implemented scalable solutions that streamlined operations and enhanced user experience
Business Analyst - Customer Success
Alation Inc
01.2022 - 01.2023
- Implemented CS Dashboards; created CS dashboards to track critical metrics on customer acquisition, LTV, adoption, renewal, engagement, expansion and churn-driving proactive outreach that resulted in a 5% increase in NRR
- Requirements Elicitation & Documentation; led requirements gathering sessions with cross-functional stakeholders, translating business needs into detailed business, functional, and non-functional requirements to support scalable solution design
- Cross-Functional Collaboration; partnered with Product and Marketing teams to align on playbooks and upsell strategy, contributing to a 20% improvement in customer satisfaction scores and a 15% increase in renewal rate
- Data-Driven Insights for Retention; conducted analysis and reporting on NPS, support interactions, and expansion behavior, directly informing product enhancements and insights leading to a 15% lift in new feature adoption
- Impediment Removal & Flow Optimization; identified and removed delivery blockers across processes, tools, and workflows, reducing reporting delays and improving sprint throughput by 40%
Business Analyst - Healthcare
Simplify Healthcare
Aurora
01.2020 - 01.2022
- Functional Specifications; engaged with stakeholders/clients to develop detailed functional User Stories and process flows for customer instances, ensuring alignment with client requirements and timely delivery of features
- Business–Technical Liaison; translated complex business needs into clear technical specifications and workflow documentation, building product roadmaps and contributing to the development of high-impact features tailored to customer needs
- Streamlined System Transitions; supported clients – (Medicare, Medicaid, Private) in mapping end-to-end product/process/data workflows and streamline onboarding, improving activation rates by 18% while reducing transition time by 25%
- Product Backlog and Sprint Planning; owned and maintained the product backlog in Agile environments; facilitated sprint planning, stand-ups, risk mitigation, change management and retrospectives using Kanban and Scrum methodologies
- Cross-Functional Coordination; collaborated with project managers, developers, and fellow business analysts to support project planning, manage dependencies, and ensure system enhancements were delivered on schedule
- Designed and led user acceptance testing to validate system functionality across all user scenarios.
- Enhanced Support & User Satisfaction; provided timely support for users, tracking and resolving production issues efficiently, achieving a 90% first-contact resolution rate, and boosting end-user satisfaction by 15%
Education
Master's - Business Analytics
University of Illinois Chicago
USA12-2019
BTech - Computer Science Engineering
SRM University
India07-2018
Skills
- Requirements gathering
- Stakeholder engagement
- Workflow Analysis
- Product management
- UAT
- User Stories
- CMS
- Agile
- JIRA
- Asana
- Confluence
- DevOps
- SQL
- Snowflake
- MS Excel
- G Sheets
- Tableau
- Google Analytics
- Adobe Analytics
- Salesforce CRM
- HubSpot
- ZoomInfo
- Marketo
- Mixpanel
- Pendo
- Workato
- Postman
- Change management
- Analytical tool implementation
Volunteer Experience
- Business Analyst, Veggie Fest, United States
- Project Manager, Service Leadership Institute, United States
- Product Owner, PathSeekers, United States
Strategic Wins
- Drove the design and launch of a new provider analytics feature, gathering requirements and aligning stakeholders; the functionality was added to the core product, boosting client adoption and enabling actionable insights.
- Revitalized revenue through license compliance, by crafting dashboards that enabled real-time monitoring of license overuse, leading to the development of compliance strategies and playbooks; this initiative resulted in an additional $500,000 in revenue.
Timeline
Senior Business Analyst - Marketing
Alation Inc
01.2023 - 01.2025
Business Analyst - Customer Success
Alation Inc
01.2022 - 01.2023
Business Analyst - Healthcare
Simplify Healthcare
01.2020 - 01.2022
Master's - Business Analytics
University of Illinois Chicago
BTech - Computer Science Engineering
SRM University