Aakash Bhatt
Jersey City,New Jersey
Summary
Proactive and passionate Senior Marketing Analyst with Samsung Electronics America in the Creative Marketing, Events team for Samsung's Consumer Electronics Products, Commercial Displays Products in the Major B2B & B2C Events & Trade-shows, and Executive Briefing Centers in the United States. Working with every cross-functional and cross-category teams has enabled me to have an insightful advantage to grow in the world of Marketing & Technology.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Analyst III
Samsung Electronics America
01.2022 - Current
- Perform Integrated Marketing & Marketing Innovation for Samsung's products online by working with Web Analytics and Digital Marketing teams & offline for through customer & partner events, trade-shows & Executive Briefing Centers.
- Lead multiple projects by planning & executing multiple marketing strategies through creative marketing & increase Samsung brand's network with other businesses such as Retailers, Builders, Custom Installers, Big-Box Stores & Open Market Consumers.
- Collaborate & work with internal teams and external agencies to align business objectives with market demand.
Brand Marketing Specialist
Super Purposes™
10.2021 - Current
- Manage, monitor & execute day-to-day social media campaigns by creating engaging content to increase brand awareness on LinkedIn, Instagram, Twitter, Facebook, Youtube & TikTok.
- Collaborate with teams like SEO, Graphic Design, PR to create social media content in accordance with the brand voice.
- Market Analysis & Strategy: Analyzing competitors in the Industry for Super Purposes to create a strong brand identity in the market.
Market Research Intern
Kmart Australia Limited
09.2020 - 12.2020
- User Experience: Researched how to integrate a visual search engine tool into the Kmart/Target/Catch websites and social media accounts on Facebook, Pinterest, Instagram, and Snapchat to improve customers' shopping experience.
- A/B Testing: Tested different pictures on IBM Watson Studio, and data sets on Google Cloud Platform and Tableau, to amass key information & statistics to support objectives.
Senior Executive
Electro Porcelain Industries (Family Business)
05.2018 - 06.2019
- Business Administration & KPIs: Focused on data evaluation & inferences to deliver change & align organizational objectives with a company mission to increase revenue, profit, business growth, and efficiency by collaboratively developing integrated strategies.
- Leadership Skills: Reviewed individual department performance & worked with leadership to improve processes, procedures, and practices.
- Problem Solving: Identified & solved issues with production, workforce, and sourcing, resulting in an average yearly revenue increase of ~15%.
Marketing Assistant
Ahimsa Industries Ltd - GreenPET Preforms
01.2018 - 02.2018
- Networking & Interpersonal Skills: Assisted with the development of event strategies and tactical plans for Drink Technology Exhibition, 2018 : A four-day B2B exhibition where the company showcased all of its products to potential and target customers.
- Written & Verbal Communication Skills: Worked with product development & content development teams to create & maintain marketing materials for client meetings & sales presentations, and also boosted brand awareness with target customer demographics through social, print, and email campaigns.
- Product Management & Marketing: Compiled product, market & customer data to generate informed sales and profit projections.
Business Operations & Marketing Intern
INDEXTb - Industrial Extension Bureau
12.2016 - 01.2017
- Organized one of the biggest events of the State "Vibrant Gujarat'17", aimed at the sustainable, economic and social development of the state by managing over more than 10,000 registrations of Delegates, Speakers, and Guests.
- Project Management: Collaborated with every other team working on different projects to meet program requirements and manage day-to-day data collection and report updates on the website.
Areas of Expertise
Branding & Marketing (B2B & B2C) | Digital marketing | Content Marketing | SEO | Web analytics | Market Automation | Product Management | Project Management | Campaign Management | Event Management | Social Media Marketing Strategies (LinkedIn, Instagram, YouTube, Twitter, Facebook, Snapchat, Pinterest, TikTok) | Google Cloud Platform | IBM Cloud (Watson Studio) | Basics of Tableau, Python & R studios | Google Documents Suite | Microsoft Office Suite (Word, Excel, Powerpoint) | Hootsuite | Canva | iMovies
Certification
- Master of Science, Marketing Science - Saint Peter's University - Jersey City, NJ, June 2021
- IBM Skills Academy Program - Enterprise Design Thinking Practitioner Badge & Team Essentials for Artificial Intelligence Badge.
- Google Analytics Individual Qualification Certificate.
- Bachelor of Business Administration in Marketing, Minor in Economics - Pandit Deendayal Energy University - India, May 2018
- Certified Business Analytics Practitioner (CBAP) Course - Henry Harvin Analytics Academy.
- Business Analytics Practitioner - Lean Six Sigma Green Belt Program - KPMG, India.
Relevant Projects
- Capstone Project: Published a research paper on The Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing.
- Sacred Heart University Case Study: Worked in a team to resolve "Problems in Supply Chain Management of Walmart China".
LinkedIn Profile
www.linkedin.com/in/aakashbhatt001/
Timeline
Marketing Analyst III
Samsung Electronics America
01.2022 - Current
Brand Marketing Specialist
Super Purposes™
10.2021 - Current
Market Research Intern
Kmart Australia Limited
09.2020 - 12.2020
Senior Executive
Electro Porcelain Industries (Family Business)
05.2018 - 06.2019
Marketing Assistant
Ahimsa Industries Ltd - GreenPET Preforms
01.2018 - 02.2018
Business Operations & Marketing Intern
INDEXTb - Industrial Extension Bureau
12.2016 - 01.2017