Aakash Kasaragod
Bangalore
Summary
A skilled Marketing professional with expertise in Market research, digital marketing, and data analytics. Demonstrates strong teamwork and communication abilities, complemented by proficiency in data visualisation tools such as Tableau and Power BI. Adept at conducting market and consumer research, utilising both quantitative and qualitative analysis to drive competitive analysis and stakeholder communication. Committed to delivering insightful reports and presentations, with a career goal of advancing strategic marketing initiatives.
Overview
7
7
years of professional experience
Work history
Research Associate
MarketVistas
Mumbai
2022.10 - 2024.03
- Understanding business objectives and designing surveys to discover prospective customers' preferences.
- Collaborated extensively with external stakeholders such as industry partners or government bodies to ensure the practical relevance of research activities.
- Facilitated collaboration with other researchers to develop diversified perspectives on project outcomes.
- Adapted quickly to new software tools used for data management, resulting in seamless transition during system upgrades.
- Created detailed experimental protocols, which were later adopted as standard procedures within the company
- Proficient at qualitative research analysis and using data to create a story.
- Skilled at moderation while conducting focus groups and in interviews
- Spearheaded research studies for large corporations: Meta, LinkedIn, Amazon Primevideo
NGO volunteer work
Aikya Foundation
Bangalore
2019.08 - 2019.12
- Created English lesson plans to be used in public schools in Bangalore.
- Conducted research studies in public schools to determine which ones most required aid.
- Helped in creating full syllabi for public schools in Math, Physics, English, and Geography.
- Improved interviewing and moderation skills while collecting data
SEO - Internship
Echidna
Bangalore
2017.01 - 2017.05
- Developed and executed digital marketing campaigns to drive website traffic, increase brand awareness, and generate leads for the company
- Monitored and analyzed website traffic and user engagement metrics.
- Participated in training and seminars to enhance skills and promote growth.
- Created and optimized content for social media channels.
- Strategized, developed, and implemented strategies for SEO optimization.
Education
Cambridge A Level Diploma - Economics
Vidyashilp Academy
Bangalore 2014.04 - 2016.03
Master of Arts - Marketing Management
University of Greenwich
London 2024.09 -
B.A. - Economics
Azim Premji University
Bangalore 2017.08 - 2020.09
Skills
- Digital Marketing - SEO
- Teamwork and communication
- Content writing
- Lead generation and client servicing
- Fieldwork execution
- Market & Consumer Research
- Quantitative & Qualitative Analysis
- Data Visualization (eg, Tableau, Power BI)
- Survey Tools (eg, Qualtrics, SurveyMonkey)
- Excel, PPT profeciency
- Competitive Analysis
- Report Writing & Presentation
- Stakeholder Communication
- Resourceful initiative
- Innovative creativity
References
References available upon request.
Timeline
Master of Arts - Marketing Management
University of Greenwich
2024.09 -
Research Associate
MarketVistas
2022.10 - 2024.03
NGO volunteer work
Aikya Foundation
2019.08 - 2019.12
B.A. - Economics
Azim Premji University
2017.08 - 2020.09
SEO - Internship
Echidna
2017.01 - 2017.05
Cambridge A Level Diploma - Economics
Vidyashilp Academy
2014.04 - 2016.03