Aaliya Parra
Lakewood,CO
Summary
Detail-oriented retail and visual merchandising professional with experience in premium outdoor retail, business ownership, and customer experience. Passionate about creating compelling product presentations that elevate brand identity, enhance the customer journey, and drive business results. Experienced in executing floor sets, supporting new product launches, training team members, and maintaining exceptional visual standards. Bilingual in English and Spanish.
Overview
1
1
Language
5
5
years of professional experience
Work History
Product Guide
Arcteryx
Lakewood, CO
08.2024 - Current
- Supported new product launches through effective merchandising execution, engaging storytelling, and comprehensive customer education.
- Contributed to seasonal complete floor sets, ensuring premium product presentation and brand consistency.
- Executed seasonal visual merchandising updates, enhancing product visibility and brand alignment.
- Helped onboard and train new Product Guides on brand expectations, product knowledge, and customer experience.
- Partner with leadership to maintain visual standards across multiple departments while delivering exceptional guest experiences.
- Assisted with inventory counts and replenishment to maintain operational excellence.
Owner
La Buena Lluvia
Lakewood, CO
07.2023 - Current
- Founded and operated an independent retail business specializing in curated apparel and lifestyle products.
- Manage budgeting, pricing strategy, customer service, and day-to-day operations.
- Source merchandise, negotiate with vendors, and manage purchasing decisions.
- Analyze sales trends to guide inventory planning and seasonal product selection.
- Design merchandising displays that improve product visibility and create an engaging customer journey.
- Create digital marketing campaigns and maintain brand identity across social platforms.
Retail Associate
Christy Sports
Denver, Colorado
07.2021 - Current
- Supported merchandising initiatives by maintaining brand standards and visually appealing product presentations.
- Assisted with floor resets, inventory replenishment, and seasonal transitions.
- Built lasting customer relationships through technical product recommendations and personalized service.
- Collaborated with leadership to maintain organized, high-performing retail spaces.
- Maintained extensive product knowledge across apparel, footwear, skis, snowboards, and outdoor equipment.
- Contributed to a team environment focused on operational excellence and customer satisfaction.
Education
John F. Kennedy High School
Littleton, COSkills
- Visual Merchandising
- Floor Sets
- Brand StandardsProduct Launches
- Inventory Accuracy
- Retail OperationsStore Presentation
- Space Planning
- Client ExperienceTraining & Coaching
- Cross-functional Collaboration
- Customer engagement
Languages
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Product Guide
Arcteryx
08.2024 - Current
Owner
La Buena Lluvia
07.2023 - Current
Retail Associate
Christy Sports
07.2021 - Current
John F. Kennedy High School