Aaliyah Caldejon
Seattle,Washington
Summary
Bringing a strong grasp of industry trends, effective strategies, and data-driven creativity to every project. Demonstrated success in developing and executing effective campaigns, fostering client relationships, and achieving meaningful results. Adaptable and passionate about creativity, while excelling in dynamic team environments. Eager to leverage creative marketing expertise to contribute to organizational success and deliver tangible value and innovation.
Overview
2
2
years of professional experience
Work History
Director of Marketing
Fashion Group International Of Seattle
02.2023 - 09.2023
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Planned and executed events and marketing programs to increase qualified leads with over 200 attendees and 500k+ social media reach.
- Created content and promotional materials to drive engagement, and conversions and increase brand and member engagement through use of innovative strategies.
- Built strong relationships with industry professionals and influencers.
- Devised content strategy to effectively engage target audiences.
Marketing, Merchandise, Styling Assistant
The House of LR&C
03.2022 - 10.2022
- Played key role in sales, visual merchandising appealing store setups and mannequin styling, resulting in Q2's highest personal and in-store sales achievement.
- Managed Work-in-Progress Reports, vendor updates, data entry, and contributed to marketing efforts and research.
- Acted as model, brand ambassador, and community activator for Human Nation, fostering brand values and community engagement.
- Led social media management, content creation, and TikTok takeover for Human Nation and store accounts, boosting brand visibility and audience connection.
Content Strategist
LegacyxBeyond Marketing & Consulting
12.2021 - Current
- Crafted dynamic content marketing pieces for abroad client base to drive consumer awareness of brands. Organically increased engagement by +543% increase in account reach with 278K and +875% increase in account engagement
- Conducted online research and identified target audiences to analyze characteristics, behavior and media habits.
- Applied current editing and videography tools resulting in multiple viral videos and increased engagement.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Collaborated with local brands to create community-building and networking events, resulting in increased brand awareness and localization.
- Merged marketing and creative direction to styling photoshoots for influencers, brands, and editorial concepts.
- Developed original content using social listening and independent sources within fashion, music, art, and storytelling.
Luxury Event Assistant & Content Creator
Gian Events
09.2022 - Current
- Proficient in luxury event, assisting, and wedding content creation, capturing event essence through photography, videography, and written content. Increased account engagement by +1,748%.
- Effective teamwork with clients, vendors, and planners, ensuring on-time, high-quality content delivery.
- Consistently contributed to luxury events with over 200 guests and wedding success, leaving lasting memories.
Education
Certificate - Women in Entreprenurship
Cornell University
Ithaca, NY04.2023
Certificate - Facebook Advanced Digital Marketing
Seattle Central College
Seattle, WA03.2022
Certificate - Social Media Marketing Mastery Mentorship Program
Elite Tier Academy
Las Vegas, NV01.2022
Associate of Arts -
Seattle Central College
Seattle Central College12.2021
Skills
- Professional Relationships
- Visual Merchandising and Styling
- Strategic Content Planning
- Multitasking and Time Management
- Idea Brainstorming
- Social Media Expertise
- Content Development and Creation
- Customer Satisfaction
- Transformative Leadership
- Emotional Intelligence
Websites
References
- Gina Del-Rosario Martin, 206-240-5257, gdelrosario@thehouseoflrc.com
- AJ Lavarias, 310-927-9249, alavarias@thehouseoflrc.com
Timeline
Director of Marketing
Fashion Group International Of Seattle
02.2023 - 09.2023
Luxury Event Assistant & Content Creator
Gian Events
09.2022 - Current
Marketing, Merchandise, Styling Assistant
The House of LR&C
03.2022 - 10.2022
Content Strategist
LegacyxBeyond Marketing & Consulting
12.2021 - Current
Certificate - Women in Entreprenurship
Cornell University
Certificate - Facebook Advanced Digital Marketing
Seattle Central College
Certificate - Social Media Marketing Mastery Mentorship Program
Elite Tier Academy
Associate of Arts -
Seattle Central College