Aaliyah Randle
Bronx,NY
Summary
Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.
Overview
2
2
years of professional experience
Work History
Marketing Manager
Harlem School of the Arts
New York, NY
06.2023 - Current
- Increased engagement by over 60% across social media platforms such as Instagram, Facebook, TikTok, and LinkedIn
- Collaborated with the Director of Marketing & Communications on the Bloomberg Philanthropies project which awarded HSA $200k in funding to rebrand the company website and establish HSA's digital presence
- Collaborated with H&M and Harlem Fashion Row to strategically execute marketing goals resulting in significant press coverage, contributing to heightened brand visibility and recognition for the Harlem School of the Arts in both local and national media outlets
- Developed event-specific ticketing pages and managed guest lists for performances, concerts, and public programs
- Led the strategic planning and execution of a dynamic virtual gala social media campaign in celebration of the company's 60th anniversary, effectively promoting the Gala event and maximizing online engagement
- Recruited and managed a promotions team so they could successfully advertise the company
- Edited website content and database to keep information correct and up-to-date
- Performed budget management tasks such as monitoring the budget for digital ads and executing campaigns with info
- Designed and created content for a biweekly newsletter for a mailing list of 16k+ individuals.
Marketing Intern
Inwood Academy for Leadership
New York, NY
01.2023 - 06.2023
- Assisted with the creation, design, and execution of social media campaigns for the Career Success Department
- Monitored and oversaw social media engagement to identify high-performing ideas and campaigns for future scalability
- Developed new strategies for increasing student and alumni engagement, increasing engagement by 151%
- Redesigned marketing event for the annual 'I Decided Day' event to be used for further years
- Assisted in managing marketing projects, programs, and events and ensured completion with tight deadlines.
Office Manager
Stony Brook Residential Program
Stony Brook, NY
08.2021 - 12.2022
- Provide clerical support in multiple capacities ensuring daily operations are conducted efficiently
- Manage all incoming communications such as phone calls, emails, and correspondence to the appropriate staff
- Handle various complex projects simultaneously while demonstrating extreme organization and analytical skill
- Designed informational marketing materials to inform students of protocols, events, and policies
- Managed data entry of student information and maintained updated records
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
Marketing Coordinator Intern
Wandering Bear Coffee Co.
New York, NY
05.2022 - 09.2022
- Redesigned communication outline for Affiliate Program structure
- Developed and implemented a new communications plan to ensure increased profitability
- Conducted market research to evaluate any necessary changes to marketing strategies
- Analyzed current social media trends leveraging learnings to create brand content for social partners
- Assisted with proactive engagement across organic social channels to foster brand affinity
- Led development of monthly marketing reviews to ensure brand consistency across all media channels.
Education
Bachelor of Science in Business Management with Marketing Specialization -
Stony Brook University
05.2023
Skills
- Marketing Campaign Management
- Social Media Marketing
- Budget Administration
- Brand Promotion
Timeline
Marketing Manager
Harlem School of the Arts
06.2023 - Current
Marketing Intern
Inwood Academy for Leadership
01.2023 - 06.2023
Marketing Coordinator Intern
Wandering Bear Coffee Co.
05.2022 - 09.2022
Office Manager
Stony Brook Residential Program
08.2021 - 12.2022
Bachelor of Science in Business Management with Marketing Specialization -
Stony Brook University
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