Aaren Weidner
Scottsdale,USA
Summary
Accomplished communications professional with 25 years of experience specializing in executive communications, strategic planning, and crisis management. Proven expertise in crafting compelling narratives through speechwriting and keynote presentations that resonate with diverse audiences. Adept at fostering stakeholder relationships and enhancing brand visibility through effective messaging initiatives. Committed to driving organizational success through innovative communication strategies.
Overview
25
25
years of professional experience
Work History
Communications Leader
HP INC.
Palo Alto, California
03.2010 - Current
- Head of North America Market Executive Communications (2019-present)
- Leads executive communications for the Senior Vice President and Managing Director of HP North America – the company’s largest geographic and revenue-generating market
- Develops all internal communications, including regular all-employee memos, all-employee meeting content, key messages, and crisis communications within North America
- Expertise in developing compelling external keynote presentations and talk tracks, speechwriting
- Skilled at leading and executing content for North America sales meetings for various audiences
- Developed and implemented communication strategies to build awareness of organizational goals and objectives.
- Organized and managed corporate events, press conferences, product launches, and other promotional activities.
Manager, Americas Channel Communications
HP INC.
Palo Alto, California
03.2010 - Current
- Managed a team of six communications experts across Latin America, Canada, and the U.S
- To ensure consistency across all Americas communication programs, events, and partner engagement activities
- Led strategic planning and execution of communication strategies to help demonstrate HP’s thought leadership in the channel ecosystem
Individual Contributor, Americas Channel Marketing Communications
HP INC.
Palo Alto, California
03.2010 - Current
- Led internal communications and event strategy for HP’s Channel Marketing Team, including partner communications, announcements, event content (Americas Partner Conference, Global Partner Conference), and more
Public Relations Manager, Americas Channel Marketing
HP INC.
Palo Alto, California
03.2010 - Current
- Managed media relations for HP’s Americas Channel team, including developing and pitching stories, preparing executives for interviews, developing press releases, and managing media at HP events
Account Manager
BITE COMMUNICATIONS
San Francisco, California
01.2010 - 12.2010
- Hewlett-Packard Company/Worldwide Corporate Environmental Sustainability
- Served as global team lead, managing Bite’s worldwide PR teams and working with HP internal corporate client
- Managed environmental sustainability and supply chain issues with proactive and reactive media outreach, message development, and crisis communications
- AMD / Worldwide Commercial Channel and Corporate Public Relations
- Served as team lead, managing Bite’s PR team and working with AMD channel client to develop and execute media relations strategies, channel chief communications and social media efforts
- Served as team lead for executive communications and strategy development for AMD’s Chief Marketing Officer
Account Manager
PORTER NOVELLI
San Francisco, California
01.2003 - 12.2010
- Hewlett-Packard, Americas Solution Partners Organization (Channel)
- Developed and implemented strategic communications plans to position HP as a leading Channel vendor partner in the Americas region
- Managed public relations activities at the annual HP Americas Partner Conference, securing attendance of key press and analysts from the United States, Canada and Latin America, which resulted in a 30 percent increase in impressions year-over-year
- Created strategic executive communications platforms and developed industry-recognized keynote presentations for HP's channel chief and other senior level channel executives
- Managed client budget of more than $1 million annually and supervised team of five staff members
- Pay By Touch
- Provided strategic counsel and support for first major consumer and trade introductions of the company’s biometric payment system
- Developed key consumer and business messaging platforms
- Wrote and executed strategic media relations and crisis communications plans, and secured regular media coverage in top business publications such as Wall Street Journal, Financial Times, San Francisco Chronicle, San Francisco Business Times, San Jose Mercury News, and USA Today
- Hewlett-Packard Company / HP Workstations
- Developed key messaging and executive speaking platform for general manager and vice president of HP Worldwide Workstations
- Managed media relations program and generated increased client media coverage in top industry publications including CNET, Computer Graphics World, Desktop Engineering, Digital Content Producer, IDG and POST Magazine
- Implemented customer case study program by qualifying leads, interviewing customers and leveraging success stories with industry media
- Supported client team at industry trade shows and events
Senior Account Executive
LAVIDGE & BAUMAYR PUBLIC RELATIONS/ADVERTISING
Scottsdale, Arizona
01.2000 - 12.2003
- Led print and broadcast media relations and internal communications for various clients including Realty Executives International, Flood Control District of Maricopa County, Phoenix Art Museum, Westin Kierland Resort & Spa, Kierland Commons, and FOX Sports Grill
Education
Bachelor of Arts - Print Journalism/Spanish
UNIVERSITY OF ARIZONA
Tucson, Arizona01.2000
Skills
- Content Creation
- Creative Thinking
- Stakeholder Management
- Prepare speeches
- Strategic communications
- Cross-Functional Collaboration
- Problem-solving aptitude
- Thought leadership
- Professional business writing
- Write press releases
- Communication Planning
- Reputation Management
- External Communications
- Writing, editing, and proofreading
Accomplishments
- Presidents' Club, 2022022
- Employee Spotlight, Commercial Organization, 2022
References
References available upon request.
Timeline
Communications Leader
HP INC.
03.2010 - Current
Manager, Americas Channel Communications
HP INC.
03.2010 - Current
Individual Contributor, Americas Channel Marketing Communications
HP INC.
03.2010 - Current
Public Relations Manager, Americas Channel Marketing
HP INC.
03.2010 - Current
Account Manager
BITE COMMUNICATIONS
01.2010 - 12.2010
Account Manager
PORTER NOVELLI
01.2003 - 12.2010
Senior Account Executive
LAVIDGE & BAUMAYR PUBLIC RELATIONS/ADVERTISING
01.2000 - 12.2003
Bachelor of Arts - Print Journalism/Spanish
UNIVERSITY OF ARIZONA
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