Aaron Adkins
Cincinnati
Summary
Personable and analytical professional with knack for identifying opportunities and creating strategic solutions. Deep understanding of business processes and market analysis, coupled with proficiency in data interpretation and project management. Poised to drive impactful improvements and foster sustainable growth within client organizations.
Overview
30
30
years of professional experience
Work History
Independent Consulting and Interim Assignments
Adkins Consulting Services
01.2017 - Current
- Analysis and consultation review of plan design and pricing factors for both former customers and prospects from a 'carrier perspective' both on and off renewal
- Self-Funding (ASO) and Small Business
- Strategic Planning
Regional Managing Director
Ameritas
01.2019 - 06.2020
- Accountability for managing the assigned sales relationships with alternative distribution channels to achieve revenue growth and profit objectives
- Generate new sales, persistency, and margin achievement for assigned and developed Managing General Agencies and General Agencies
- Development of private label plan offerings for larger Managing General Agencies
- Identify, develop, and manage general agent distribution organizations and installation process for our brokers and customers
Regional Vice President of Sales and Account Mgt
UnitedHealthcare
01.2014 - 09.2017
- Worked with local healthplan market CEO's and Vice Presidents in all 15 States to take regional net sales from a negative number in 2012 and 2013 to a positive 285,000+K from June of 2014 through October of 2017
- Helped strategize and develop our National Alternate Funded (SB ASO product 'All Savers') from concept to end stage market production
- Managed financial performance by setting budgets, monitoring expenses, and identifying areas for improvement.
- Worked closely with market VP's to execute strategic 'market plays' and local product strategies to differentiate UHC from other market competitors regionally
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
Vice President, Sales and Account Mgt, Ohio
UnitedHealthcare of Ohio
01.2006 - 09.2014
- Overall responsibility for management of the Small Business Division (2-100 lives) beginning in Southwest Ohio and Northern Kentucky then eventually the entire State of Ohio
- Directly managed Regional team of Directors, Account Executives, and Renewal Account Managers
- Developed and executed a strategic business plan that drove net contract growth, profitability and revenue growth annually
- Created market opportunities that allowed UHC to differentiate and capitalize on unique Value Proposition
- Recruited, trained and coached staff in Small Business Division Statewide to ensure top market talent
- Redefined broker distribution channel management in Ohio and eventually most Central Region States
- Launched the first market ASO product ('All Savers') in Southwest Ohio Market, eventually to spread Nationally in the Small Business Space (2 -200 employer market segment)
- Performed across multi-stakeholder heavily matrixed environment to ensure both business unit and organizational needs/budgets were exceeded
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Senior Sales Executive – Key Accounts
Anthem Blue Cross and Blue Shield
01.1995 - 01.2006
- Accountable for net contract growth, profitability and revenue growth annually
- Partnered with consultants and brokers to develop new business opportunities and expand membership growth within the 50 to 5,000 lives market
- Part of a cross-functional team that implemented a re-design of middle market sales and installation process, which shortened the length and decreased errors of new case implementation
- Large case sales successes include: Chiquita Brands International (sold direct, no consultant), Belcan (National Account), Fechheimer Brothers (Berkshire Hathaway Company National Account) and General Cable (National Account)
Education
Bachelor of Arts - Pre-Medicine and Psychology
University of Cincinnati
Cincinnati, OhioLeadership 21 Professional Development -
West Chester Chamber of Commerce
Skills
- National Sales Management
- Commercial Insurance
- Small Business
- Medicare
- Key Accounts (500)
- National Accounts
- Self-Funding (ASO)
- Strategic Planning
- Project Management
- Staff leadership
- Sales presentations
- Critical thinking
- Sales leadership
- Operational planning
- Negotiation techniques
- Coaching and mentoring
Professional Development
Leadership 21 Professional Development, West Chester Chamber of Commerce, Two-year leadership commitment
Timeline
Regional Managing Director
Ameritas
01.2019 - 06.2020
Independent Consulting and Interim Assignments
Adkins Consulting Services
01.2017 - Current
Regional Vice President of Sales and Account Mgt
UnitedHealthcare
01.2014 - 09.2017
Vice President, Sales and Account Mgt, Ohio
UnitedHealthcare of Ohio
01.2006 - 09.2014
Senior Sales Executive – Key Accounts
Anthem Blue Cross and Blue Shield
01.1995 - 01.2006
Leadership 21 Professional Development -
West Chester Chamber of Commerce
Bachelor of Arts - Pre-Medicine and Psychology
University of Cincinnati
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