Resourceful Sales Executive with 20 years of experience working independently and collaboratively with team to foster client relationships and drive sales. Identifies decision-makers within prospect account to initiate sales process and deliver successful results. Team-minded in collaborating with management to strategize and improve sales approaches.
Hi, I’m
Aaron Anderson
Castle Rock,CO
Summary
Overview
21
years of professional experience
1
Certification
Work History
Structure Private InvestmentsDenver, CO
Sales Executive Partner
03.2023 - Current
Job overview
- Create private equity funds (typically SPVs) for targeted VC and early stage private equity companies
- Leverage technologies such as Pitchbook, LinkedIn, HubSpot, and others to research the market and create go-to market strategies to raise capital within funds resulting in $200M in assets
- Co-GP with fund managers to oversee the operational components of running the fund including: fund creation, administration, compliance, investor portal, tax/audit, etc
- Assist with raising assets within funds
- Strategize with partnership team on which companies to target, etc.
- Analyzed market trends and competitive landscape to identify opportunities for growth.
- Negotiated contracts with clients on behalf of the company.
- Attended industry events to build relationships with key contacts in the field.
- Utilized CRM software to track leads and manage accounts throughout the sales cycle.
- Researched industry news and developments to gain insights into customer preferences.
- Developed pricing strategies that maximized profits while remaining competitive in the market.
Alta Trust CompanyDenver, CO
Sr. Sales Executive
01.2019 - Current
Job overview
- Opened a new division of the company focused on identifying and partnering with Registered Investment Advisors (RIAs) to increase assets under management
- Oversee business development efforts for the private fund/alternative investment division
- Collaborate with leadership team to develop sales and business development strategies and procedures to increase revenue from $3 billion in assets under management to over $6 billion
- Lead partnership and strategic outreach with emphasis on private funds to increase aum within funds by 30%
- Design business development strategies with partners such as Schwab, Fidelity, Interactive Brokers, Cohen, and others to generate leads and win new business
- Leverage technology platforms such as Pitchbook, HubSpot, LinkedIn, Zoom, and webinars to generate leads and close business
- Educate and consult advisors and investors on best way to establish and administer Private Equity funds through presentations at conferences and webinars
- Wrote white papers for marketing tailored to building private funds for investment advisors.
- Developed and implemented strategic sales plans to increase revenue and market share.
- Identified new business opportunities through research, customer feedback and industry analysis.
- Conducted presentations to potential customers to demonstrate products or services capabilities.
- Negotiated contracts with vendors for the purchase of materials, supplies and services at competitive prices.
- Organized trade shows, conferences and other events to promote products or services.
- Researched emerging technologies related to the company's products or services.
- Negotiated contract terms, conditions and pricing for sales.
- Developed new business opportunities and partnerships.
- Improved profitability and developed pipeline by leveraging multiple marketing channels and sales strategies.
Trilogy Education ServicesManhattan, NY
Director of Business Development
01.2017 - 01.2019
Job overview
- Venture Capital backed EdTech firm
- Opened US territory with start-up, enterprise division of company
- As a "player" and a "coach" prospected, marketed, networked, strategically partnered, managed and led the sales team to close business with large companies such as Salesforce, GE Digital, TEKsystems
- Provided key insights into the direction of the company from a sales process and delivery, marketing, and product development standpoint
- Partnered with marketing and also led and managed sales team
- Led growth in the company to where it was the largest EdTech acquisition in history, being acquired for close to $1B by 2U.
- Developed and implemented a comprehensive business development strategy for the organization.
- Created and managed a team of sales professionals to generate leads and close deals.
- Identified customer needs through research and analysis of data from surveys, focus groups, interviews.
- Managed the entire sales cycle process including prospecting, lead generation, qualifying prospects, presenting solutions, negotiating terms and closing deals.
- Conducted regular performance reviews of the Business Development Team members to identify areas for improvement and provide feedback and guidance for career growth and development.
- Developed strong internal relationships across departments in order to effectively manage projects from conception through completion stages.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
DegreedSan Francisco, CA
Sales Director
01.2015 - 01.2017
Job overview
- Venture Capital backed company in the education technology space
- Opened new territory with start-up company and targeted, prospected, marketed and networked to generate leads
- Company grew to close to $1B
- Identify networking events, conduct targeted webinars, and partner with marketing team to generate average of 100 targeted leads per event
- Coached and trained business development team to provide messaging and outreach methods to increase pipeline
- Top sales executive on medium enterprise team of 8 executives by selling both consulting services as well as SaaS technology solutions
- Collaborated and consulted with client stakeholders as well as internal consulting team to strategically provide best solution for needs of organizations resulting in increasing engagement from 15% to 70% and NPS of average of -34 to +80.
SkillsoftNashua, NH
Sales Executive-Leadership Solutions
01.2014 - 01.2015
Job overview
- Used Challenger sales and networking techniques to open a new business unit selling SaaS focused specifically on leadership development initiatives within large enterprises (over 5,000 employees)
- Trained in Challenger Sales methodology to strategically penetrate into accounts Skillsoft hadn't reached on over 10 years including Holland America, Winco, Expeditors International.
Trident Learning CorporationLos Angeles, CA
Business Development Director
01.2013 - 01.2014
Job overview
- Developed sales processes and procedures for new business to business division launch
- Created marketing scripts, value proposition targeting large fortune 500 enterprise accounts
- Identified and targeted regional and national networking events such as CLO, ATD, etc to meet with C-level executives and penetrate into large enterprises
- Coached and collaborated with internal learning consultants to conduct business needs and research analysis for companies such as Xerox, DaVita, Alaska Airlines, Holland America then provide employee development solutions
- Led sales team with over $300,000 annual sales generated within first 6 months.
Kaplan, IncFort Lauderdale, FL
National Sales Manager, Business and IT Solutions
01.2011 - 01.2013
Job overview
- Opened new division and territory in the Northwest region
- Identified, targeted, networked and marketed to large companies averaging 50 new leads per month
- Use solutions-based strategy by meeting with and listening to prospects' needs in talent development, then coached and collaborated internally with consultants to develop programs and strategies to meet client's needs
- Top sales executive in company of 25 large enterprise executives by generating over $2 million annually in sales
- President's club qualified 2009, 2010, 2011, and 2012
- Developed client business and grew overall business to $4 million
- Coached, trained, managed, and developed team of account managers while meeting personal sales goals.
Kaplan, IncFt Lauderdale, FL
Regional Sales Manager
01.2005 - 01.2011
Job overview
- Opened new territory in the Northwest region
- Networked and marketed into large companies such as Boeing, Xerox, and the US Army to generate sales of over $1.5 million new sales annually
- Generated new business within closed accounts by consulting with business leaders, then delivering sales presentations to other business units resulting in an additional $1.5 million
- Developed new business by identifying multiple stakeholders in organization and increasing business by $1.5 million.
Apollo Group, Inc.Phoenix, AZ
Inside Sales Executive
11.2002 - 01.2005
Job overview
- Opened new division in the Tacoma, Washington market
- Targeted military installations, companies in the region, and large healthcare systems to grow into a multimillion dollar business within three years.
- Developed and implemented sales strategies to increase revenue.
- Performed cold calling activities to generate qualified leads.
- Managed a team of inside sales representatives to ensure that monthly goals were achieved.
- Provided training on product knowledge, negotiation techniques, sales processes and customer service skills.
- Created detailed reports on weekly sales performance metrics including calls made, opportunities created, deals closed and total revenue generated.
- Utilized CRM software to track leads, manage accounts and monitor progress towards overall sales goals.
Education
Purdue University Global
Masters of Management/Leadership
08.2011
University Overview
University of Phoenix
Masters of Business Administration (MBA)
05.2005
University Overview
Brigham Young University
Bachelor of Arts (B.A.), German Literature
05.2002
University Overview
Skills
- Business Development
- Sales
- Marketing
- Private Equity
- Internal and External Partnerships
- Salesforcecom
- Management
- Leadership
- Market Research
- Business Networking
- Sales and market development
- Networking
- Sales strategy
- Sales Team Leadership
- Sales expertise
- New market penetration
- Prospecting skills
- Sales Presentations
- Public Speaking
Certification
- Private Equity and Venture Capital Investing, 09/01/22, Apollo Global Management, 306444
- Alternative Investing Essentials, 09/01/22, Apollo Global Management, 306442
- Fundamentals of Alternative Investments, 03/01/22, CAIA, 876889
- Understanding Private Credit, 09/01/22, Apollo Global Management, 306446
- Sales Prospecting, 2016, LinkedIn
- Asking Great Sales Questions, 2016, LinkedIn
- The Challenger Sales Certification, 2014, CEB (Gartner)
Volunteer Experience
Volunteer Experience
- Community Volunteer, 2018, Present, JustServe.org, JustServe partners with local organizations such as the American Red Cross, Catholic Charities, local food banks, and many others to improve the well-being of people less fortunate within the community. I regularly volunteer and have served in soup kitchens, helped organize community events, and served in blood drives.
- Mission and Men's Group Leader, 2003, Present, The Church of Jesus Christ, Volunteer on a weekly basis to instruct people on improving lives through principles found in scripture about the gospel and teachings of Jesus Christ. Serve in the community helping lift people who are in difficult personal situations (i.e. addictions, job loss, medical difficulties, etc) and helping them improve their lives as well as overseeing all missionary service for 8 congregations. Leader in Men's group (Elders) of over 80 men, helping them with challenges of life including: addictions, marriage and family relations, spiritual development, and growth.
Affiliations
Affiliations
- Hiking
- Back-country skiing
- Service in community and church
- Husband and father of four
Accomplishments
Accomplishments
- Eagle Scout
- Multiple presidents clubs
Languages
German
Professional
Timeline
Sales Executive Partner
Structure Private Investments
03.2023 - Current
Sr. Sales Executive
Alta Trust Company
01.2019 - Current
Director of Business Development
Trilogy Education Services
01.2017 - 01.2019
Sales Director
Degreed
01.2015 - 01.2017
Sales Executive-Leadership Solutions
Skillsoft
01.2014 - 01.2015
Business Development Director
Trident Learning Corporation
01.2013 - 01.2014
National Sales Manager, Business and IT Solutions
Kaplan, Inc
01.2011 - 01.2013
Regional Sales Manager
Kaplan, Inc
01.2005 - 01.2011
Inside Sales Executive
Apollo Group, Inc.
11.2002 - 01.2005
Purdue University Global
Masters of Management/Leadership
University of Phoenix
Masters of Business Administration (MBA)
Brigham Young University
Bachelor of Arts (B.A.), German Literature