Aaron Atkins
Columbia,South Carolina
Summary
Dynamic marketing professional with a Bachelor's degree in Advertising and a proven track record of driving brand awareness and customer engagement through innovative strategies. Expertise spans digital signage, social media platforms (Facebook, Instagram, X, YouTube, LinkedIn), event planning, promotions, and content creation. Adept at website management, producing compelling copy, engaging content, and visually appealing graphics to enhance user experience. Skilled in eCommerce strategy, reputation management, and executing integrated marketing campaigns, including events, e-newsletters, and public relations. Experienced collaborator, leveraging insights from sales teams and coordinating with manufacturers and vendors to secure funding for impactful marketing initiatives. Dedicated to staying ahead of industry trends through continuous learning and professional development.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Laboratory Specialist
Department of public health
12.2024 - Current
- Lab Equipment Maintenance: Skilled in operating and maintaining autoclaves, ultrasonic washers, and specialized laboratory apparatus; ensures proper decontamination and disposal of biohazardous waste in compliance with OSHA, EPA, and laboratory safety standards
- Quality Control: Conducts weekly inspections of glassware and laboratory equipment to meet quality standards and performs daily quality control checks to ensure proper operation and decontamination
- Media and Reagent Preparation: Experienced in accurately weighing, mixing, and preparing biological reagents and media; proficient in autoclaving, labeling, and packaging for distribution
- Inventory and Delivery: Manages inventory of clean discard pans and delivers sterilized glassware and reagents to laboratory sections, adhering to quality assurance protocols
- Laboratory Safety and Housekeeping: Maintains a clean and contamination-free laboratory environment through daily sweeping, mopping, and monitoring of safety protocols
Marketing Coordinator
Bizzy hotdogs
02.2023 - Current
- Brand Development: Designed and implemented branding materials, including logos, packaging, and signage, to establish a unique and appealing business identity
- Digital Marketing Management: Developed and executed digital marketing strategies, including social media campaigns, content creation, and paid advertising, to increase customer engagement and drive sales growth
- Website and Online Presence: Built and maintained the business website, ensuring it showcased the brand's offerings and facilitated customer interactions
- Event Marketing: Organized and promoted events, pop-ups, and community collaborations to increase brand visibility and generate local buzz
- Customer Engagement: Created customer loyalty programs and promotional offers to boost repeat business and build a strong customer base
- Inventory Management: Designed and optimized workflows for tracking inventory levels, ensuring consistent product availability while minimizing waste
- Financial Oversight: Established processes for financial management, including cost tracking, revenue analysis, and budget planning to ensure profitability
- Collaboration with Vendors: Coordinated with suppliers to ensure timely procurement of quality ingredients and materials
- Market Analysis: Conducted market research to identify trends, customer preferences, and competitive positioning to refine marketing strategies
- Performance Monitoring: Analyzed the success of marketing campaigns using KPIs and metrics, adjusting strategies to maximize ROI
Military cadet
United States Army National Guard
04.2019 - Current
- Coordinating employment of Aviation Soldiers and aircraft at all levels
- Coordinating plans and movements at all levels
- Developing flight plans
- Ammunition identification and ammunition-related publications
- Explosives demolition operations
- Operation of automated and manual ammunition management systems
Account Executive
Recon Sportswear
01.2022 - 01.2024
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Collaborate closely with marketing executives to coordinate and execute sales, marketing, and advertising initiatives, ensuring alignment with overall business objectives
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Analyze monthly, quarterly, and annual sales metrics to identify trends, evaluate performance, and make data-driven recommendations for improvement
- Design and execute customer outreach initiatives, including targeted email campaigns, social media promotions, and customer loyalty programs, to enhance customer engagement and retention
- Utilize concise and persuasive language in all marketing communications, avoiding industry jargon and ensuring clarity and understanding for a wide range of audiences
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Met project deadlines without sacrificing build quality or workplace safety.
Orientation Leader
University of South Carolina Columbia
06.2022 - 01.2024
- Serve as a positive role model for new students and their families
- Attend and actively participate in the Orientation Leader training program
- Assist with the organization, preparation, implementation, and evaluation of New Student Orientation programs
Church Charity Advisor
New spring/FUSE
08.2020 - 01.2023
- Recruiting volunteers and coordinating their work
- Organizing and helping with fundraising activities such as sponsored or promotional events, house-to-house and street
- Controlling budgets and working to targets
- Working hand to hand with children and elderly
Education
B.A - Marketing, mass communications Advertising
University of South Carolina Columbia
Columbia, SC01.2024
High School Diploma -
Ridge View High School
Columbia Sc06.2019
Skills
- Digital Marketing Strategy
- Content Creation and Management
- Social Media Marketing
- Event Planning and Coordination
- Website Management and Optimization
- eCommerce Strategy Support
- Online Reputation Management
- Marketing Campaign Implementation
- Cross-functional Collaboration
- Vendor and Supplier Coordination
- Professional Development
Certification
- Certified Digital Marketing Professional (CDMP)
- Adobe Certified Expert (ACE) in Adobe Creative Suite
Tools used
- Trello
- Microsoft teams and 365 applications
- Google sheets
- ClickUp
- Asana
- Wrike
- Smartsheet
- Jira
Timeline
Laboratory Specialist
Department of public health
12.2024 - Current
Marketing Coordinator
Bizzy hotdogs
02.2023 - Current
Orientation Leader
University of South Carolina Columbia
06.2022 - 01.2024
Account Executive
Recon Sportswear
01.2022 - 01.2024
Church Charity Advisor
New spring/FUSE
08.2020 - 01.2023
Military cadet
United States Army National Guard
04.2019 - Current
- Certified Digital Marketing Professional (CDMP)
- Adobe Certified Expert (ACE) in Adobe Creative Suite
B.A - Marketing, mass communications Advertising
University of South Carolina Columbia
High School Diploma -
Ridge View High School
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