Aaron B. Durham
Willow Springs
Summary
Dynamic Executive Leader with over 15 years of experience driving growth in Fortune 30 companies. Proven expertise in P&L management for a $3.8B customer portfolio and leadership of a 400-member workforce across 37 locations. Achieved #1 regional ranking by generating $88M in total revenue and 35% YoY growth in SaaS product sales through strategic AI-enabled forecasting and cross-functional collaboration.
Overview
15
15
years of professional experience
Work History
Senior Director, Retail Sales
VERIZON
01.2023 - Current
- Executive leader for a 2.2-million-customer ecosystem with a $3.8B portfolio valuation. Directs full-market strategy and P&L accountability for a workforce of 400 employees (Directors, Sr. Managers, Specialists) across 37 locations, ensuring base retention while scaling new revenue engines.
- P&L & Market Leadership: Orchestrated a sales strategy that delivered $88M in annual sales revenue (+29% YoY) and scaled Annual Recurring Revenue (ARR) to $82M (+35% YoY). Consistently achieved #1 regional ranking and Top 8 national performance.
- AI-Driven Operational Transformation ("Shift"): Architected and deployed "Shift," a custom AI-enabled analytics engine that optimizes labor alignment. This system eliminated "coverage deserts" and maximized Revenue-Per-Labor-Hour (RPLH), directly contributing to 20% YoY revenue growth with fewer total labor hours.
- Customer Acquisition & Market Share: Secured 96,000 SaaS product sales (+35% YoY) and 20,000 new accounts annually. Drove revenue quality by achieving a 20% YoY increase in Verizon Visa Card adoption and leading the region in high-margin multi-product attachment.
- Turnaround & Culture Strategy: Institutionalized the "Shared Success" (E³ Leadership) operating model to transition the organization from task-based output to collective impact. This framework successfully reversed a prior 20% performance decline, transforming the territory into a top-performing growth market.
- Tech-Enabled B2B Strategy: Operationalized Salesforce adoption to identify high-value commercial accounts, resulting in a 30% YoY increase in SMB revenue through the high-margin attachment of Cloud services and Backup Internet.
Consumer Director, Retail & Indirect Sales
VERIZON
01.2021 - 01.2023
- Revenue Growth: Delivered $12M in annual recurring revenue, achieving 40% YoY growth and positioning the territory as a top-performing market.
- Market Leadership: Achieved #1 ranking in Phone & Verizon Home Internet volume for 2021 and 2022, outperforming all peer markets through targeted sales strategy.
- Expansion: Drove the acquisition of 3,000 new accounts in 2022, accelerating customer growth by 20% YoY.
- Strategic Alignment: Orchestrated the Ohio Leadership Summit to strengthen cross-functional alignment and accelerate execution across retail and indirect channels.
District Manager, Indirect Sales
VERIZON
01.2013 - 01.2021
- Channel Strategy: Directed strategy for 100+ agent-owned and big-box partner locations (including Walmart, Best Buy, and Target). Managed lease optimization, trade programs, and distribution expansion across a multi-state footprint.
- Performance: Achieved 13 consecutive months of sales growth and earned Verizon's "District of the Year" Award (2015).
- Data-Driven Management: Implemented behavioral signals and KPI trends to identify opportunities and elevate productivity across diverse partner environments.
District Manager, Retail Sales
VERIZON
01.2011 - 01.2013
- Team Leadership: Led a 50-person team across eight high-volume stores, consistently ranking among the top five in the company for revenue growth.
- Operational Rigor: Optimized P&L levers, including payroll and staffing models, to sustain profitability and ensure efficiency.
Education
Associate of Science - Business Administration and Management
KAPLAN UNIVERSITY
Fort Lauderdale, FL08-2011
Skills
- Strategic Leadership
- Enterprise Strategic Planning
- P&L & Financial Analysis (FP&A)
- Change Management
- Business Agility
- Succession Planning
- Talent Acquisition
- Market Growth & Sales
- Commercial Account Strategy (B2B/SMB)
- GTM Execution
- Vendor & Partner Ecosystems
- Sales Enablement
- Customer Experience (CX) Strategy
- Operational Excellence
- Tech-Enabled Workforce Optimization
- Process Design
Affiliations
Head Football Coach, National Flag Football
Professional Development
- Verizon Leadership Development Program (VLDP), Selected as top 1% of emerging leaders
- Green Belt Certification (GB)
Timeline
Senior Director, Retail Sales
VERIZON
01.2023 - Current
Consumer Director, Retail & Indirect Sales
VERIZON
01.2021 - 01.2023
District Manager, Indirect Sales
VERIZON
01.2013 - 01.2021
District Manager, Retail Sales
VERIZON
01.2011 - 01.2013
Associate of Science - Business Administration and Management
KAPLAN UNIVERSITY